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The complete guides.

Two long reads that hold the rest of the library together. Pick the one that matches your next decision.

Local SEO: the complete guide to winning the map.14 min readMarketing strategy: the complete guide for owners.15 min read

Most recent

Paid Ads10 min read

Meta ads for beauty brands and med spas: what the rules allow.

Beauty and aesthetics is one of the most restricted categories on Facebook and Instagram, and most of what gets an account limited is written into Meta's own published standards. Here is what the policies say, what the formats reward, and how the category actually converts.

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SEO8 min read

What is a sitemap generator, and do you actually need one?

A sitemap is a list of your pages for search engines. A sitemap generator builds that list for you. Whether you need one depends on your site size and platform, and for a lot of small businesses the honest answer is no.

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Strategy9 min read

The Facebook algorithm, explained by Meta's own documentation.

Meta publishes how Feed ranking works, in four steps, updated regularly. Most advice about beating the algorithm ignores it. Here is what the documentation actually says and what it means for a business page trying to reach people organically.

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All posts

109 posts

Paid AdsInstagram Stories ads: 9 examples that work, and why.9 min readSEOInstagram SEO: what Meta says actually ranks a search result.10 min readStrategyMarketing agency pricing: what 27 agencies actually charge.11 min readSEO15 SEO mistakes that keep small businesses off page one.12 min readStrategyRestaurant marketing ideas that actually fill tables.10 min readSEOGoogle Business Profile suspended? How to get it back.9 min readPaid AdsWhat geofencing marketing actually costs.8 min readStrategyMed spa marketing ideas that fill the calendar.10 min readStrategyHow to market a plumbing business.9 min readSEOLocal SEO for dentists, without the mystery.10 min readWeb & EmailEmail marketing for home services, done right.9 min readPaid AdsGeofencing for restaurants: the underused playbook.9 min readStrategyAuto repair marketing ideas that fill your bays.9 min readStrategyDental marketing ideas patients actually respond to.10 min readStrategyHVAC marketing ideas that actually book jobs.10 min readStrategyEcommerce marketing: the channels that actually sell product.11 min readWeb & EmailWhat is a landing page, and when do you actually need one?8 min readWeb & EmailWeb design vs web development: what you are actually paying for.9 min readWeb & EmailConversion rate optimization: more customers from the traffic you have.10 min readLead GenReal estate lead generation: where agent leads actually come from.10 min read

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Tell us about your business and we will write you a marketing plan for it, free.

We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.

  • //Written for your business, not pulled from a template.
  • //No cost, no obligation, and no pitch if it is not a fit.

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