Mining Wells
Talk to us

//Mining Wells Education Center

Read our honest guides, advice, and thoughts on growing and starting businesses.

Feeling lost with your business? Start here. These guides exist to make your next step a decision, not a guess.

Talk to us

//Start here

The complete guides.

Two long reads that hold the rest of the library together. Pick the one that matches your next decision.

Local SEO: the complete guide to winning the map.14 min readMarketing strategy: the complete guide for owners.15 min read

Most recent

Strategy11 min read

Ecommerce marketing: the channels that actually sell product.

Ecommerce marketing is a crowded, expensive arena where most channels overpromise. Here is an honest map of what actually sells product, how the channels work together, and where a limited budget belongs first.

Read the post
Web & Email8 min read

What is a landing page, and when do you actually need one?

A landing page is not your homepage, and using one for the other quietly wastes money. Here is what a landing page really is, how it differs from a website, and when a focused page beats sending traffic to your home page.

Read the post
Web & Email9 min read

Web design vs web development: what you are actually paying for.

Design and development get used interchangeably and priced as if they were one thing. They are not. Here is the real difference, who does what, and how to know which one your project actually needs before you sign.

Read the post

All posts

91 posts

Web & EmailConversion rate optimization: more customers from the traffic you have.10 min readLead GenReal estate lead generation: where agent leads actually come from.10 min readPaid AdsFree advertising: real ways to get found without a budget.9 min readPaid AdsGeofencing advertising: the most underused channel in local marketing.9 min readPaid AdsWhat makes a great ad: examples and the psychology behind them.9 min readStrategyCustomer journey map examples you can actually steal.9 min readStrategyFranchise marketing: growing a brand across many locations.10 min readStrategyHotel marketing: filling rooms without feeding the booking sites.10 min readStrategyMarketing ideas for small businesses that do not cost a fortune.10 min readStrategyReal estate marketing that brings in listings and buyers.10 min readStrategyMarketing strategy examples: five that actually worked.10 min readStrategyMarketing tactics that actually work, with real examples.10 min readSEOB2B SEO: ranking when your buyer is a committee.10 min readSEOHow to write a meta description that earns the click.8 min readSEOSEO for contractors: getting found by the neighbors who need you.10 min readSEOEnterprise SEO: doing search at scale without breaking it.10 min readSEOHomepage SEO: how to optimize the page everyone lands on.9 min readSEOWhat are organic search results, and how do you earn them?8 min readSEOHow to build an SEO strategy that is a plan, not a wish list.10 min readSEODIY SEO: a step-by-step guide to doing it yourself.11 min read

About Mining Wells

We're on a mission to fix bad marketing.

Maybe:

  • You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
  • Every campaign you have tried gets minimal results.
  • You have a great product that nobody seems to find.
  • You are getting interest, but it never converts to a sale.
  • You have a low retention rate.
  • You have been paying a marketing agency for over a year and have not seen results.

You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.

And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.

We are here to take the hard guesswork out and provide that clarity before it is too late.

At Mining Wells, we help founders and leaders grow their businesses the right way.

Tired of bad marketing?

Talk to usLearn about what we offer