How to check what AI assistants say about your products
How to check what AI assistants and Google's AI Overviews say about your products, and how to fix wrong product information at the source.
How do you verify that product information in AI answers is actually correct? It is a new worry for marketers in AI search. Customers ask an assistant about your product, and the answer may be outdated or wrong. You cannot edit the answer directly, but you can check it and fix the sources it draws on.
How Google's AI features choose sources
Google's page on AI features and your website says there are "no additional requirements to appear in AI Overviews or AI Mode." To be shown as a supporting link, a page must be indexed and eligible to be shown in Google Search with a snippet.
So the first fix for AI search is ordinary SEO: make sure your product pages are indexed, accurate and clear.
What Google recommends for AI search
Google's post on succeeding in AI search recommends unique, non-commodity content that people find helpful and satisfying, a good page experience, and structured data that matches the visible content. It also suggests keeping your Merchant Center product data and Business Profile information up to date, and going beyond text with images and video.
A monthly AI answer check
- Write ten real customer questions, such as "is [product] good for [use]" and "[product] vs [competitor]."
- Ask them in Google AI Mode and the assistants your customers use, and save the answers with the date.
- Note every error: wrong price, missing feature, outdated policy, confused product name.
- Find the source. Supporting links often show where the information came from.
- Fix the source. Update your page, feed, profile or listing, or ask the third-party site to correct it.
- Re-check next month.
Make product information easy to get right
- One clear page per product, with price, specs and availability as readable text on the page.
- Structured data that matches what is on the page.
- The same product name everywhere.
- A dated changelog or "last updated" note for policies and prices.
Quick answers
Can I submit corrections to AI assistants? Our read: most offer a feedback button on answers. Use it, but fix the source too.
Do I need special markup for AI search? Google says there are no additional requirements for AI Overviews or AI Mode.
How often should I check? Monthly, and after any price or product change.
The takeaway
You cannot control what AI assistants say about your products, but you can make the correct product information the easiest to find. Check monthly, trace errors to their source, and fix them there.
Sources
Checked October 3, 2026. Platforms change their guidance. The linked pages are the final word.
