//Industry Marketing
Medical and healthcare marketing where trust drives the decision.
Healthcare marketing has a high trust bar and more rules to work inside. Patients look at the provider, reviews, services and practice before they contact you. Platforms can restrict health claims and targeting. Measurement can involve sensitive information. We build around those realities. Jessica and Ben stay on the account.
//Healthcare privacy
Current HIPAA training certificates. BAA-ready.
Both founders hold current HIPAA training certificates
Mining Wells maintains current HIPAA Compliance Training certificates for Jessica and Ben through HIPAATraining.us. The certificates are renewed annually, and Jessica and Ben are the people who stay on the account.
We sign BAAs when required
When our work makes Mining Wells a business associate, we sign the appropriate Business Associate Agreement.
We do not certify your practice's compliance or replace your privacy counsel. Anything requiring a legal judgment goes to your counsel before it ships.
A practice can be excellent and still be hard to choose online. Sometimes the problem is visibility. Sometimes it is trust, booking, policy, measurement, or something outside marketing. We look at the patient decision and the business behind it before recommending a channel.
//No preset package
The practice decides the plan.
Two practices in the same specialty can have completely different constraints. We look at capacity, patient mix, search visibility, advertising, the site, reviews and measurement before deciding what deserves budget.
//What you get
What the work can include.
The mix depends on the practice. These are the areas we can own when they are the right job.
Local search and the map
The Google Business Profile, local search, service pages and reviews. We build around what the practice actually offers and where patients look for it, not just the practice name.
Ads built around healthcare policy
Search and social campaigns built around the current platform rules, with landing pages to match. Where certification or verification is required, we handle the process. Approval still belongs to the platform.
A site built for trust
Providers named with credentials, treatments explained clearly, prices where you are willing to publish them, and a booking path that works on a phone.
Reputation made visible
The reviews you have already earned, surfaced where people decide, plus a review-request process the team can actually run consistently.
Print and mail
Service guides, magazine placements and Every Door Direct Mail for the neighborhoods around the practice, designed in-house and delivered print-ready.
Measurement that works with your systems
We test the booking path and reporting using the systems already in place, including platforms such as Boulevard, Zenoti, Mindbody, Aesthetic Record, Nextech and PatientNow. We tell you what can be measured cleanly, what needs a workaround and what will stay incomplete.
//Medical practice
What the work produced.
Medical practice
400+ newly ranking keywords in three months
A medical practice with page one for its name and page two for most of what it sells. Search impressions rose more than 40%, and nearly 140 non-brand terms landed in Google's top three, including the near-me searches that bring people through the door.
Read the case study
Technology company
Named first by ChatGPT, Gemini and Perplexity
A technology company with no website went from missing in most AI answers to the first company named for what it sells, in four months. Its facts were corrected where AI models read them, and the site was written to be quoted.
Read the case study//Before we recommend
What should we understand before we recommend anything?
Four questions give Jessica or Ben useful context. Send the answers to our founders for a straight answer back.
Question 1 of 4
When somebody nearby searches for an important service you offer, where do you appear?
//How we work
We diagnose before we prescribe.
- 01
Talk to our founders
Tell us what you want to change, what you have tried and where the numbers stop making sense.
- 02
We find the constraint
We look at the patient path, capacity, search, ads, site, reviews, systems and measurement only far enough to understand what is getting in the way. If the problem is not marketing, we say so.
- 03
You get the plan
What we would change first, what can wait and where we would not spend yet.
Starts with a short founder conversation.
//What you can count on
How we operate.
//Common questions
What the research says.
What determines which practices appear in Google's local results?
Google says local results are mainly based on relevance, distance and prominence. Google does not publish a weighting formula. Google also says review count and positive ratings can contribute to prominence.
Google Business Profile HelpDo reviews affect local visibility?
Yes. Google says more reviews and positive ratings can help local ranking as part of prominence. Reviews are one signal among several, not a guarantee of position.
Google Business Profile HelpWhat counts as protected health information?
HHS defines PHI as individually identifiable health information held or transmitted by a covered entity or business associate. It can be electronic, paper or oral.
U.S. Department of Health and Human ServicesWhat is a Business Associate Agreement?
A BAA is the written agreement used when a business associate handles protected health information on behalf of a covered entity. It defines permitted uses and required safeguards.
U.S. Department of Health and Human ServicesDoes every medical advertiser need Google's healthcare certification?
No. Google requires certification for certain healthcare and medicines categories, and the requirements vary by product, service and location.
Google Ads Healthcare and Medicines policy//Not sure this is the right service?
Good. The diagnosis is our job.
Tell us what is happening in the practice. We will look at the business and tell you what we think should happen first.
//Read more
Want to check our thinking first?
//Related services