//Conversion
Landing page design with one job and fewer distractions.
A landing page is one clear promise, the proof needed to believe it and one primary next step. We write the message first, design around it, build for speed and hand you a page you own.
Good landing page design starts with the words. The headline has to keep the promise the ad or the email made, the proof has to sit next to the decision, the form has to ask for the minimum, and anything unrelated to the primary action should have to earn its place. Only then does the visual design earn its place: hierarchy that guides the eye, speed that respects the phone, and a brand that looks like it belongs to a real business. We design in that order, because a beautiful page with the wrong headline is a beautiful way to lose the click.
We design and build landing pages for campaigns, launches, events and offers for businesses in Orange County and across the US, as single projects or as part of a landing page program. Our founders designed their own storefront, signage and packaging before Mining Wells existed, and we bring the same instinct to a page: it has to look right and it has to sell.
//Before we build it
A new page needs a specific job.
We look at the traffic source, audience, offer and action you want before we design. If the existing page can be fixed, or the campaign does not need a dedicated landing page, we will tell you.
//What you get
What landing page design includes.
Message and structure first
The headline, the value proposition, the proof and the call to action, written and ordered before any design begins.
Design in your brand
Hierarchy, typography and imagery that look like your business and guide a visitor to the one action, on a phone first.
Build for speed
Pages that load before the visitor doubts the click, on your platform or standalone, with no navigation to wander through.
Forms that convert
The minimum fields, clear labels, and a thank-you step that sets up the follow-up.
Tracking installed
Conversion events, ad platform pixels and analytics wired in, so the page reports what it produced from day one.
Delivered as yours
The page, the copy, the assets and the source, handed over in your name, with the option of a testing program afterward.
//What is usually broken
Where landing pages usually break.
It was designed as a mini website, with navigation, three calls to action and a footer full of exits.
The headline is about you, not about the thing the visitor clicked for, so message match breaks in the first second.
The proof is at the bottom, after the form, where nobody who is still deciding ever sees it.
The mobile experience is slow or unstable, so the visitor waits for the page before they can evaluate the offer.
//Receipts
Read related case studies
Medical practice
Ads built on what people actually search for
Deep keyword research first, then landing pages built for those searches and campaigns with the messaging built around them, for a medical practice that sat on page two for most of what it sells. Meta clicks cost 60% less than the average advertiser pays.
Read the case study
Technology company
An inbound engine that did not depend on ad spend
Forms, lead routing, lead scoring and attribution in one CRM, with every lead posted to the team in real time. More than a third of inbound leads came from organic search, and enterprise interest arrived within weeks of launch.
Read the case study//Two-minute quiz
Is landing page design your next dollar?
Four questions give our founders useful context. They do not generate an automatic prescription.
Question 1 of 4
Do you have a specific offer, launch or campaign coming up?
//How we work
How we design a landing page.
- 01
Write the page first
Headline, subhead, proof, offer, call to action. Approved as words before it becomes a layout.
- 02
Design for the phone
Hierarchy and imagery that guide the eye to the action, tested across mobile and desktop instead of treated as a desktop layout squeezed onto a phone.
- 03
Build it fast
Clean code, compressed assets, and the tracking installed, on the platform that loads quickest for your situation.
- 04
Launch and measure
Live within days of approval, reporting from the first click, with a testing program available when the traffic justifies it.
No cost. Starts with a short conversation with our founders.
//The case for us
Why Trust Mining Wells
Design that sells, not just impresses.
Words before pixels
We settle the message before the layout so design is not being asked to rescue a weak offer.
Speed is a design decision
We test mobile performance and fix the images, scripts and code slowing the page rather than declaring an arbitrary load-time cutoff.
No dark patterns
No fake countdowns or manipulative tricks. Clear, credible pages keep converting after the trick would have worn off.
You own it
The page, the copy, the assets and the source are yours, on your hosting, with no lock-in to us or to a builder.
//What you can count on
How we operate.
//Common questions
Things we get asked first.
What is a landing page?
Google Ads defines a landing page as the webpage someone reaches after clicking an ad, usually the page used as that ad's final URL.
Google Ads Help, Landing pageDoes Google evaluate landing-page experience?
Yes. For Search ads, Google says landing-page experience is one factor in Quality Score and considers relevance, usefulness, ease of navigation, links and the expectations set by the ad.
Google Ads Help, Landing page experienceWhat are Core Web Vitals?
Google's Core Web Vitals measure loading performance, responsiveness and visual stability. The current metrics are LCP, INP and CLS.
Google Search Central, Core Web VitalsWhat is a conversion page?
Google Ads uses the term for a page reached after someone completes a valuable action, such as a purchase confirmation or thank-you page.
Google Ads Help, About conversion tracking//Not sure this is the right service?
Good. The diagnosis is our job.
Talk to our founders. We will look at the business and tell you what we think should happen first.
//Related services
The work this connects to.
Messaging, friction and proof, fixed in the order that moves the number.
A landing page program: strategy, message match, testing and management.
Practices, med spas and clinics: local search, ads that clear policy, and trust.