//SEO · Paid ads · Direct mail · Website rebuild · Print · Event marketing
How We Put Method of Beauty on the Map
Method of Beauty already had a five-star reputation. We made that reputation easier to find through treatment-focused search work, a rebuilt website, paid campaigns and coordinated print and event marketing. Our work with the practice continues.
guests at the summer party, from one campaign
newly ranking keywords on Google
non-brand keywords in Google's top three
less per Meta click than the average advertiser pays
The work
The goal
Put the practice on the map: found for the treatments it sells, seen by the neighborhoods that matter, and easy to say yes to.
What we did
- //Local SEO
- //Website rebuild
- //Google Ads
- //Meta ads
- //Direct mail (EDDM)
- //Event marketing
- //Print design
- //Print advertising
- //Email win-back
The challenge
Method of Beauty had a five-star reputation and experienced providers. The opportunity was to make that reputation visible to more people searching for its treatments.
Page one for its name, page two for what it sells
Search the practice by name and it was there. Search for most of the treatments it actually sells and it sat at the bottom of page one or on page two, and 406 of the searches it ranks for today it did not rank for at all.
More visibility when people compared providers
The practice needed a stronger presence in treatment-related search results and ads, beyond searches for its name.
A direct invitation to nearby households
We used the summer party to introduce the practice to selected neighborhoods, with coordinated mail and Meta advertising.
//Google Ads · Meta ads
Google and Meta campaigns, with pages built to match.
- //Researched treatment searches in the practice's market.
- //Built two dedicated landing pages: one for medical weight loss and one for injectables and aesthetics.
- //Matched Search ad copy and sitelinks to the relevant treatment pages.
- //Used click-based bidding in the initial phase and reviewed search terms each week.
- //On Meta, an offer-led creative with the injector's name and credentials, shown to women within a short drive of the clinic.
Less per Meta click than the average advertiser pays on traffic campaigns.
Click-through rate after audience and creative changes, compared with the initial creative.
Meta Ads Manager, 30 days ending 4 September 2026. CPC compared with LocaliQ's 2025 Facebook advertising benchmark for traffic campaigns across industries.
Put the campaign and the landing page in the same conversation.
Tell us what you want the advertising to accomplish. We will review the account and pages before recommending the work.
//Direct mail · Meta ads · Event marketing
The summer party: 80+ guests from one campaign.
- //Built the event promotion around the practice's offer: complimentary treatment units and a gift bag for attendees.
- //Mailed every home on the carrier routes we chose, by Every Door Direct Mail.
- //Ran Meta video ads to the same neighborhoods at the same time.
- //Designed the postcard, the in-store flyer, the day-of signage and the take-home voucher.
- //Managed the printer through to the USPS drop, with RSVPs going to a landing page by QR code.
- //More than 80 people came, and every one of them left with a voucher to come back.
Guests in the room.
//Print design · Print advertising
The print work.
- //A trifold treatment menu, designed and typeset in-house: every service priced, a QR to book on the cover.
- //Full-page ads for the local magazine in August and September.
- //The menu on the in-store screens, in the same brand as the website.
- //Everything delivered print-ready.
//Website rebuild · Local SEO
The website, rebuilt around what it sells.
- //Rebuilt 26 treatment pages and created 8 new pages, with clearer treatment information and booking paths.
- //The menu, memberships and contact pages rebuilt, with before-and-after galleries added.
- //The practice's real Google reviews put on the site and in the ads.
- //Local search work that took it from page two for most of what it sells to the top three.
The results
Moved its core near-me searches into Google's top three.
Core local treatment searches moved from lower page-one or page-two positions into the top three.
Took treatments it had never ranked for straight to position one.
Four previously unranked terms appeared at position one in the comparison report.
Lifted its highest-volume treatment search from page eight to page two.
Measured by average Google Search position in the comparison report.
See what deserves attention in your marketing.
Tell us what you want to improve. Our founders will review the business and recommend the work before agreeing on a scope.
Business impact
Method of Beauty's reputation, more than 100 Google reviews at a perfect 5.0, became easier to see across its website, ads and search presence. Treatment pages gained visibility, and the coordinated mail-and-Meta event campaign brought more than 80 guests into the practice.
Google and Meta campaigns linked to dedicated landing pages. Meta clicks cost 60% less than the average advertiser pays. We continue to work with the practice; these results document the periods shown above.
Want your practice on the map?
No cost, no obligation
Get a free marketing plan
Tell us about your business and we will write you a marketing plan for it, free.
We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.
- //Written for your business, not pulled from a template.
- //No cost, no obligation, and no pitch if it is not a fit.
Prefer to talk first? Text or call our founders at (949) 432-6024.
The one-page version
Everything above, on a single page.
The results, the method and the numbers, formatted to read in a minute or to forward to whoever else has to sign off.
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