//SEO · Paid ads · Direct mail · Website rebuild · Print · Event marketing
How We Put Method of Beauty on the Map
A physician-led med spa with a five-star reputation, page one for its name, and page two for most of what it sells. One summer later it is found for the treatments it offers, its party was packed, and its ads cost a fraction of what the industry pays.
guests at the summer party, from one campaign
new keywords ranking on Google, from zero
non-brand keywords in Google's top three
below the industry average cost per click on Meta
The work
The goal
Put the practice on the map: found for the treatments it sells, seen by the neighborhoods that matter, and easy to say yes to.
What we did
- //Local SEO
- //Website rebuild
- //Google Ads
- //Meta ads
- //Direct mail (EDDM)
- //Event marketing
- //Print design
- //Print advertising
- //Email win-back
The challenge
Method of Beauty was not a struggling business. It had a five-star reputation and excellent providers. Too little of that was visible where people were choosing.
Page one for its name, page two for what it sells
Search the practice by name and it was there. Search for most of the treatments it actually sells and it sat at the bottom of page one or on page two, and 406 of the searches it ranks for today it did not rank for at all.
No presence where people compare providers
When someone nearby searched for a treatment and weighed their options, the practice was not in the ads and not in the results, so the choice went to whoever was.
The neighborhood had never been asked in
The practice sits minutes from thousands of the exact households it serves, and none of them had received an invitation, an offer, or a reason to walk in.
//Google Ads · Meta ads
Ads built on what people actually search for.
- //Deep keyword research into what people near the clinic search for when they choose a provider.
- //Two high-converting landing pages built for that traffic: one for medical weight loss, one for tox, filler and aesthetics.
- //Strategic search campaigns with the messaging built around those searches, and sitelinks straight to the pages that convert.
- //Bidding on clicks while the account is young, with a person reviewing the search terms every week.
- //On Meta, an offer-led creative with the injector's name and credentials, shown to women within a short drive of the clinic.
Below the industry average cost per click on Meta for traffic campaigns.
The click-through rate of the first creative, once we tightened the audience and rebuilt the ad.
Meta Ads Manager, 30 days to 4 Sep 2026, measured against LocaliQ's 2025 Facebook advertising benchmarks, all-industry cost per click for traffic campaigns. We publish the gap to the benchmark. Rates, spend, impression, reach, click and conversion figures stay in the client's accounts.
Want this for your business?
Paying for clicks that go nowhere?
We start with the searches, then build the page they land on. Ask what your account would look like run this way.
Not ready? Keep reading
//Direct mail · Meta ads · Event marketing
The summer party: 80+ guests from one campaign.
- //Built the party around an offer worth a trip: free units of tox and a swag bag for showing up.
- //Mailed every home on the carrier routes we chose, by Every Door Direct Mail.
- //Ran Meta video ads to the same neighborhoods at the same time.
- //Designed the postcard, the in-store flyer, the day-of signage and the take-home voucher.
- //Managed the printer through to the USPS drop, with RSVPs going to a landing page by QR code.
- //More than 80 people came, and every one of them left with a voucher to come back.
Guests in the room.
Want this for your business?
Want a room full of your neighbors?
We run the offer, the piece, the routes and the ads as one campaign. Ask what that would look like for you.
Not ready? Keep reading
//Print design · Print advertising
The print work.
- //A trifold treatment menu, designed and typeset in-house: every service priced, a QR to book on the cover.
- //Full-page ads for the local magazine in August and September.
- //The menu on the in-store screens, in the same brand as the website.
- //Everything delivered print-ready.
Want this for your business?
Need print that looks like the rest of your brand?
Menus, mailers, magazine ads and signage, designed in-house and delivered print-ready.
Not ready? Keep reading
//Website rebuild · Local SEO
The website, rebuilt around what it sells.
- //26 treatment pages rebuilt on a template built to convert, and 8 new pages built.
- //The menu, memberships and contact pages rebuilt, with before-and-after galleries added.
- //The practice's real Google reviews put on the site and in the ads.
- //Local search work that took it from page two for most of what it sells to the top three.
Want this for your business?
Is your site invisible for what you sell?
We will tell you what it ranks for today and what it should, before you spend a dollar. And we work around whatever electronic medical record (EMR) or booking system your practice already runs.
Not ready? Keep reading
The results
Moved its core near-me searches into Google's top three.
From the lower half of page one, or page two, to the results people actually click.
Took treatments it had never ranked for straight to position one.
New pages that entered the results at the top, not the bottom.
Lifted its highest-volume treatment search from page eight to page two.
The biggest single climb, on the search that matters most.
Google Search Console. Impressions, clicks and the 406: May 25 to Aug 24 2026 against the equivalent prior window, shown as the change against that window rather than as the practice's own totals. Keywords by position: two six-month windows to Aug 24 2026. Some near-me results are locally influenced, where the click goes to the Business Profile rather than the site. That is the point of local search.
Want this for your business?
None of this happened by accident.
It came from a process, and the process runs for clients too. Ask what it would look like on your numbers.
Not ready? Keep reading
Business impact
The practice went from page two for most of what it sells to the top three for the searches people use when they are choosing a provider. A reputation earned in the room, more than 100 Google reviews at a perfect 5.0, now shows up where people decide: on the site, in the ads, and in search.
More than 80 of the neighbors got a reason to walk in, and left with a voucher to come back. The ads land on pages built for the search that brought them, and the clicks cost a fraction of what the industry pays.
Want your practice on the map?
The one-page version
Everything above, on a single page.
The results, the method and the numbers, formatted to read in a minute or to forward to whoever else has to sign off.
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Get a free marketing plan
Tell us about your business and we will write you a marketing plan for it, free.
We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.
- //Written for your business, not pulled from a template.
- //No cost, no obligation, and no pitch if it is not a fit.
Prefer to talk first? Text or call our founders at (949) 432-6024.