//A sample website we built
Cosmetic and restorative dentistry is sold on portfolio, doctor credibility, and what shows up when someone Googles 'porcelain veneers [your city].' Plenty of practices pay an agency every month and still cannot crack the top three. We do the unglamorous search work that earns those rankings, and we build the site that turns the lookup into a consult. No guarantees we cannot keep.
Ready to grow your business?
//Our founder took a brand-new AI startup to the top 3 of the local Google Map Pack in about 4 months. We took a dispensary from page 3 of Google to top rankings. Same discipline, different chair.
//Sound familiar?
Every business is different. The patterns are not.
Your site looks like every other dental practice: stock photo of a model smiling, a generic 'why choose us' grid, and pricing buried behind a contact form. The patient ready to spend $15,000 on veneers cannot tell you apart from the chain practice across the street.
You rank below corporate DSOs and aggregator sites (Zocdoc, Opencare) for the high-value cosmetic searches. You have no idea how the SEO game is actually played for dental.
Your inbound is mostly cleanings and emergencies. The cosmetic case that would fund a quarter of the practice is going to the practice with better photography and stronger before-and-afters.
You are skittish about marketing because the last agency promised the moon and delivered a logo redesign and a stock-photo carousel.
What we do
Fractional Chief Marketing Officer & Head of Growth
For teams that need a senior marketing operator without the cost or commitment of a full-time hire. We step in as your fractional CMO and head of growth: we set the commercial strategy from first principles, decide which experiments to run first, and tune the playbook as the numbers come back. We run in focused sprints, write the plays, and either hand them to your team or execute them with you. Messaging, strategy, ads, SEO, email, and the website, scoped to what your business actually needs. We do not sell a fixed package, because no two companies need the same thing.
Not sure you need a full-time CMO?
That is exactly the point. We scope the work to what your business actually needs, then write the plays, execute them, or both. Let us map it with you.
Growth & GTM
When you need the strategy itself, not the full CMO engagement. We build your go-to-market from first principles: who to win, why they pick you, the experiments to run first, and the playbook to run them. We write the plays in focused sprints and can hand them to your team or run them with you. No investor decks, no canned sales scripts, just a commercial strategy you can act on.
Ads & Leads
Most agencies spend your budget learning what they should have known on day one. In most cases, we do not run a dollar of ads until we know which message converts. Then we go where your buyers actually are: Local Services Ads when you need leads tomorrow, Google Search when intent is high, Meta for scale, LinkedIn to land a specific account. We judge every dollar against booked revenue, not a vanity dashboard.
SEO + GEO/AEO
Your buyers check Google first, and increasingly they ask ChatGPT. We took Wheelhouse from page 3 of Google to top rankings, and a brand-new AI startup to the top three of the Map Pack in about four months. We are also one of the few teams shipping GEO and AEO work, the kind that put that same startup at #1 inside ChatGPT, Perplexity, Gemini, and Claude for its category. The boring work that compounds, plus the new work most agencies have not figured out yet.
See it in action
The Wheelhouse case study walks the climb out of page 3, step by step, no mystery.
Messaging & Conversion
You are probably not losing customers because of your product. You are losing them because the words on your site do not land. We say what you do in the language your buyers already use, write the copy across every page and campaign, then test it against how real people behave. When a headline loses people, we see it and rewrite it. We treat your messaging like a campaign, which is why, in most cases, it keeps converting better over time.
Email & Outreach
Email is the one channel you own: no auction, no algorithm deciding who sees you. We build the flows that turn subscribers and slow leads into customers, write outreach built to earn the reply instead of the spam flag, and set up review systems that put your happiest customers to work. Body Juice ran this playbook with us: 65%+ open rates and a 300% revenue increase. The unglamorous work that quietly compounds, running without you having to chase it.
Websites
A pretty site that does not sell is just an expensive brochure. When you actually need a new one, we build in React, Next.js, or WordPress, whatever serves you best. Editorial-grade design, fast as anything, hosted on Vercel, mobile-first. Built to turn visitors into customers, not to win design awards nobody pays you for.
See it in action
Wheelhouse went from page 3 to the top 3 on Google for over 300 keywords.
//Common questions
Things we get asked first.
Do you only work with cosmetic dentists?
We work best with practices that want to grow cosmetic and restorative case volume, and the playbook holds for mixed general practices too: doctor-led trust, transparent pricing, and the search work that gets you in front of the patient at the moment they are ready to choose.
Can you build the before-and-after gallery?
Yes. We will help you set up the photography workflow, walk you through HIPAA-compliant consent for image use, and design the gallery that actually converts (instead of the standard 'click to see more' that everyone scrolls past).
What about Google reviews?
Reviews are the single biggest local SEO lever for dental practices. We set up the automated review request flow (text and email), train your front desk on the ask, and respond to every review for the first 90 days to model the cadence. In most cases the count starts moving inside the first month, and we report the pace honestly rather than promising a number.
What is the timeline?
In most markets: Map Pack movement in 60 to 120 days, cosmetic keyword rankings in 6 to 9 months. The inbound mix shifts from cleanings-only toward cosmetic and restorative as the rankings land. We set the realistic timeline for your market before you sign anything.
Do you do paid ads?
Selectively. For cosmetic cases we will sometimes run Meta lead-gen and Google search ads on veneers and implant terms. In most markets the better unit economics come from SEO and reviews first, so that is where we start, and we will show you the math for your market before a dollar goes out.
//How we work
What you can count on.
Every account gets senior-level judgment, ownership, and oversight.
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?