//Paid Advertising
Facebook and Instagram ads
that create demand and prove it.
Search catches people who already want you. Meta finds the ones who do not know you exist yet, if the creative earns the stop and the tracking survives the phone. We run both halves.
Meta is the best place on the internet to put a product in front of someone who was not looking for it, which makes it the right channel for visual products, new categories, events, and local businesses with an offer worth interrupting a scroll for. It is also the channel where a weak creative and a broken pixel can spend a month's budget on nothing measurable. A Facebook ads agency has one real job: make the creative worth the stop, make the measurement honest, and scale only what both agree on.
We run Meta campaigns for businesses in Orange County and beyond, from creative strategy through Conversions API setup and weekly management. Our founders built a juice bar brand on Instagram before Mining Wells existed, with one campaign reaching 76,000 people and 12,000 shares, so we know what makes people share and what makes them buy. They are not always the same thing, and we plan for both.
//What you get
What Meta ads management includes.
Offer and creative strategy
What the ad shows, says and promises, tested in a few honest variations instead of one guess. Static, short video and carousel where each earns a place.
Pixel and Conversions API
Browser and server tracking set up together, so the campaigns keep learning after the iOS privacy changes and the results in Ads Manager match what actually happened.
Audiences and structure
Broad and Advantage+ where they work, interest and lookalike audiences where they still earn it, retargeting built on real site behavior.
Landing pages that match
The page continues the ad. Same promise, same picture, one next step, fast on a phone, because the whole audience is on one.
Weekly creative rotation
Fatigue is the tax Meta charges. We watch frequency and cost, retire what is tired, and feed the account new creative on a schedule.
Reporting you can act on
Cost per customer, not cost per click, with the creative and the audience that produced it, so the next month is decided on evidence.
//What is usually broken
Why your Meta ads are not paying.
The creative is a logo and a stock photo, so it never earns the half second that decides everything on a feed.
The pixel fires on page views, the Conversions API was never set up, and the account is optimizing toward the wrong event with half the data.
Everyone who clicks lands on the homepage, where the thing they were just shown is three taps away.
One ad has run for four months. Frequency is high, cost is climbing, and the audience has learned to scroll past it.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we run Meta ads.
Decide the job
Create demand, retarget interest, or sell direct. Each needs different creative, different measurement and a different definition of success, so we pick one before writing anything.
Fix the measurement
Pixel plus Conversions API, the right conversion events, and offline sales matched back where the business closes over the phone.
Test creative, not opinions
A handful of real variations with different hooks, judged on cost per customer over enough data to mean something. The winners get the budget.
Scale with a cap
Budget follows proof, with a cost ceiling set on day one, and creative refreshed before fatigue eats the gains.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
Not ready? Keep reading
//Receipts
What this work has produced.
Body Juice
Customer base up 600%, revenue up 350%
Our founders' own juice bar. An education-based Instagram campaign reached 76,000 people and was shared 12,000 times, and NFL players, a Bachelor lead and a vlogger with millions of followers came through the door.
Read the case studyMethod of Beauty
Ads built on what people actually search for
Deep keyword research first, then landing pages built for those searches and campaigns with the messaging built around them, for a med spa that sat on page two for most of what it sells. The clicks cost a fraction of the industry average.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Is Meta advertising the right next dollar for you?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Does your product or service look good in a photo or a short video?
//Why trust us with it
Honest paid social.
We know what shares and what sells
Our founders grew a brand on Instagram from a folding table. Reach is easy to buy and hard to bank. We plan for the sale.
No vanity reach
Impressions and engagement are inputs. The report leads with what a customer cost and which creative produced it.
Creative is the strategy
On Meta the creative is the targeting. We spend our time there, not on audience stacking tricks that stopped working years ago.
You own the ad account
Business Manager, the pixel, the audiences and every asset stay in your name. We are added as a partner, never the owner.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
What you are actually buying, and the parts that move revenue.
The psychology behind creative that works, with examples.
Offer, creative, page and tracking, in the order that matters.
Why Meta creates demand and search captures it, and why you need both.
When paid social beats search, and when it does not.
The page decides whether the stop becomes a sale.
The channels that actually sell product, Meta included.
Where paid social fits for a local, visual business.
//Related services
The work this connects to.
Paid search and paid social run as one account, measured by booked customers.
Search, Performance Max and Shopping campaigns built around your unit economics.
Account-targeted campaigns for B2B buyers, without the LinkedIn price tag surprise.
Paid and organic search planned together, so you never pay for a click you already earn.
Ongoing management of an account you already run: structure, bids, negatives, tracking.
Google Guaranteed leads for service businesses, paid per lead instead of per click.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
You only pay when somebody clicks your ad, not when it is shown. Google calls the same thing cost per click, and the price you actually pay is usually less than the maximum you set.
Source: Google Ads Help: cost per clickThe amount one click costs you. It moves with competition and with how relevant your ad and landing page are, which is why the same click can cost a competitor more than it costs you.
Source: Google Ads Help: cost per clickClicks divided by the number of times an ad or a listing was shown. It is the honest read on whether your message is worth clicking, separate from how big your budget is.
Source: Google Ads Help: click-through rate//Common questions
Things we get asked first.
Do Facebook ads still work after the iOS privacy changes?
Yes, for accounts that set up the Conversions API alongside the pixel and optimize toward real events. Accounts that never adapted are flying half blind, which is why so many businesses concluded the channel died. The channel did not die. The measurement got harder, and we treat it as the first job.
Should I run Facebook ads or Google Ads?
If people already search for what you sell, Google first, because the intent is there. If your product has to be seen to be wanted, or you are launching something new, Meta first. Many businesses end up with both: Meta to create demand and search to catch it. We will tell you which order fits your business.
How much should I spend on Meta ads?
Enough to get real data on a few creative variations, which for most businesses is a modest daily budget for the first month, then scaled toward what proved out. The number depends on what a customer is worth to you, which is the first thing we establish.
Do you make the creative?
Yes. Strategy, copy, static design and short-form video edits, plus direction if you are shooting your own. The creative is the strategy on Meta, so we do not outsource it to a template.
What about Instagram?
Instagram and Facebook run from the same Meta Ads Manager, and most campaigns serve across both with placement-specific creative. Our founders grew a brand on Instagram before this agency existed, so we know the platform from the inside.
Can you guarantee results on Meta?
No, and be wary of anyone who does. The offer, the creative and the market decide most of it. We promise honest measurement, disciplined testing, and a quick stop if the math does not work.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?