Finally, marketing that actually works for CPG brands.
Your package, product page, ad and wholesale pitch should feel like the same brand.
We build them that way.
Get a custom website design for free.
We'll design a free preview of your new site so you can see the direction first. When you're ready, we'll build the full website.
Marketing built for a product that has to sell in more than one place.
Brand and packaging
Identity systems, packaging and production artwork that can hold together on the shelf and online.
Ecommerce and wholesale
Custom websites, Shopify integration and separate paths for direct customers, wholesale inquiries and retail discovery when the brand needs them.
Search and paid media
SEO, AI search visibility, Google Ads and Meta campaigns built around the product, category and customer instead of a generic traffic target.
Email and content
Email, product education and creator content built around claims the brand can actually support.
We start with how the product is sold.
- 1
Map the routes to the customer.
Direct purchase, retail, wholesale and distribution do not need the same page or the same message.
- 2
Look at the whole brand.
We review the package, site, search presence, paid media and follow-up together because customers do not experience them as separate departments.
- 3
Prescribe the work.
We put the priorities in order and tell you what we would not spend on yet.
Product claims need an approval process.
The FTC says endorsements must be truthful and material relationships between an endorser and a marketer should be disclosed.
For an unqualified Made in USA claim, the FTC says marketers should be able to show the product is all or virtually all made in the United States.
FDA rules also distinguish health claims, nutrient content claims and structure/function claims on conventional foods and dietary supplements.
We build the marketing around the approved product claims.
A CPG brand can have more than one ideal customer.
For direct sales, we define the consumer most likely to choose the product and what matters in that purchase.
For wholesale, we define the buyer, distributor or retailer the brand is trying to reach and what they need to evaluate the product.
- Who is buying the product today?
- Where do you want the next sale to happen?
- Which claims and product facts are already approved?
Our work
We have done this work on the product itself.
Our beverage brand case study covers a logo system, four production-ready can labels, a 12-pack carton, a custom Shopify-integrated website and technical SEO.
Romeé
How We Built Romeé's Brand, Packaging and Shopify Website
Logo system, four production-ready can labels and a custom website integrated with Shopify.
Meet the founders
You work with our founders.
Jessica and Ben Wells know this category from both sides. They have marketed client brands, and they have owned the business where the product, rent and marketing bill all belonged to them.
They lead the work from Irvine by video, phone and email, and stay on the account from start to finish.
Ben Wells
CEO and Co-Founder
Jessica Wells
Co-Founder & Chief Technology Officer
Frequently Asked Questions
What is a material connection in an endorsement?
The FTC uses the term for a relationship between an endorser and marketer that could affect how consumers evaluate the endorsement. The FTC says those connections should be disclosed.
What does an unqualified Made in USA claim require?
The FTC's standard says marketers making an unqualified claim should be able to substantiate that the product is all or virtually all made in the United States.
What kinds of food and supplement claims does FDA define?
FDA identifies health claims, nutrient content claims and structure/function claims among the categories used on conventional foods and dietary supplements.
Are structure/function claims the same as disease claims?
No. FDA treats them differently, and dietary supplement structure/function claims have specific substantiation, notification and disclaimer requirements.
Show us the product and where you want it sold.
We will look at the brand, the buying paths and the marketing already around it, then tell you what we would do first.