//Conversion
A landing page program,
not just a page.
The ad gets the click. The landing page decides whether the click was worth paying for. We run landing pages the way an ad account should be run: one page per offer, message-matched to the campaign, tracked properly, and tested until the cost per customer stops falling.
Sending paid traffic to a homepage is the most expensive habit in advertising. The visitor told the platform exactly what they wanted, clicked an ad that promised it, and landed on a page that makes them find it. A landing page agency exists to close that gap: a dedicated page for each campaign and offer, with the headline echoing the ad, the proof near the decision, a single call to action, and tracking that reports which page produced which customer. Then the page gets tested, because the first version is a hypothesis.
We build and run landing page programs for businesses in Orange County and across the US, usually alongside the campaigns we manage, so the ad and the page are one system. Message match is where we spend the most time, because it decides more than layout does. The pages are fast, mobile-first and yours to keep.
//What you get
What a landing page program includes.
Offer and message strategy
What each campaign promises and what the page has to deliver in the first five seconds, decided before any design.
One page per campaign
Dedicated pages for each offer, audience and channel, so the headline can match the ad exactly.
Design and build
Fast, mobile-first pages in your brand, built to load before the visitor doubts the click, with no navigation to wander off through.
Tracking per page
Calls, forms and bookings attributed to the page and the campaign that produced them, fed back into the ad platforms.
Testing program
Headlines, offers, forms and proof tested one variable at a time, where the traffic supports it, with results written down.
Management and iteration
Pages updated as the campaigns change, winners rolled out, losers retired, and a monthly note on what moved.
//What is usually broken
Why your paid clicks are not converting.
Every ad sends people to the homepage, where the thing they were promised is three clicks away and surrounded by distractions.
The landing page was built once, two years ago, and has never been tested or updated as the campaigns changed.
The form asks for nine fields before anyone has a reason to give you one.
Nobody can say which page produced which customer, so the testing is opinions and the budget follows the loudest one.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we run landing pages.
Match the message
For each campaign: what the ad promises, who is clicking, and what the page must say first. The headline is written before the layout.
Build for the phone
Fast, focused pages with one job, one call to action, and the proof placed where the doubt happens.
Track by page
Every conversion attributed to its page and campaign, so the next decision is made on evidence.
Test and iterate
One variable at a time, enough data to mean something, winners rolled out and results logged.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
Not ready? Keep reading
//Receipts
What this work has produced.
Method of Beauty
Ads built on what people actually search for
Deep keyword research first, then landing pages built for those searches and campaigns with the messaging built around them, for a med spa that sat on page two for most of what it sells. The clicks cost a fraction of the industry average.
Read the case studyWheelhouse
From page 3 of Google to top rankings
New users on the website up 236% and total users up 232% once the site was rebuilt around what buyers actually search for.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Is a landing page program your next dollar?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Where do your paid ads send people today?
//Why trust us with it
Landing pages with the math attached.
Message match over layout
The headline that echoes the ad moves more than any template. We spend our time there.
No dark patterns
No fake scarcity, no tricks. Pages that convert by being clear and credible keep converting.
Built with the ads, not apart
When we run the campaigns too, the ad and the page are one system, and the page changes when the search terms do.
Yours to keep
Every page, every asset and every test result stays in your name and on your hosting.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
And what makes one quietly fail.
How it differs from your homepage, and when a focused page wins.
The discipline the landing page program sits inside.
The chain from offer to page to tracking.
The page is half of whether it works.
The promise the page then has to keep.
What happens after the form decides whether the page paid.
Reading test results without fooling yourself.
//Related services
The work this connects to.
Messaging, friction and proof, fixed in the order that moves the number.
Single pages designed and built to do one job for one campaign.
Paid search and paid social run as one account, measured by booked customers.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
Getting more customers out of the visitors you already have, by fixing the message and removing friction. A conversion is simply the action you want: a call, a form, a booking, a purchase.
Source: Google Ads Help: conversions//Common questions
Things we get asked first.
What is the difference between a landing page agency and landing page design?
Design is the page itself: the layout, the copy, the build. A landing page agency runs the program around it: the strategy for each campaign, the tracking, the testing and the ongoing iteration. We offer both, and most paid campaigns need the program, not a one-time page.
Do we need a separate landing page for every campaign?
For every distinct offer and audience, yes. A page built for one search intent converts better than one built for five. That does not mean fifty pages. It usually means a handful, each doing one job well, tested and maintained.
Can you build landing pages on our existing website?
Yes, on most platforms, or as standalone pages on their own hosting when speed or independence matters. We will recommend the option that loads fastest and keeps everything in your name.
How do you test landing pages?
One variable at a time, starting with the things that move the most: the headline, the offer, the form length, the proof. Tests run until there is enough data to mean something, and every result is written down so the learning compounds.
Will you write the copy?
Yes. The copy is most of the job. Message match, the value proposition, the proof and the call to action are written by senior operators, in your voice, and tested against what converts.
How fast can a landing page be live?
A first page for a campaign can be live within days once the offer and the message are settled. The settling is the part worth not rushing, because a fast page with the wrong promise just loses money faster.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?