//For Technology Companies
Make the product easy to understand.
Then decide what deserves scale.
Technology companies do not all have the same growth problem. Some are finding their first repeatable buyer. Others already have traction and a different constraint entirely. We start with the business, then decide what marketing deserves the budget.
//Who this is for
Best fit for a technology company with a real product or funded launch, a growth question worth solving and budget to act on the answer. Startups are familiar territory here.
//No preset package
Your business decides the plan.
Stage matters, but it is one input. We look at what the business is trying to change, what has already worked and where the evidence breaks down before recommending the next move.
//Where tech marketing usually breaks
Where marketing usually breaks.
These are patterns we know how to spot, not a diagnosis of your company.
The homepage explains features, not the buying reason. The product may be impressive, but the buyer still has to translate what changes for them.
Everyone is an ICP. The company can list industries, personas and use cases, but nobody can say which buyer deserves the first dollar.
Content sounds technically correct and commercially empty. The copy explains what the product does without helping someone decide why it matters.
The funnel cannot tell curiosity from real intent. Demos, trials, signups and sales conversations all blur together in the report.
//Founder-led work
Built by people who have had to make the same kind of bets.
Jessica and Ben have each started four companies, and our team has worked with AI technology startups. We know what it is like to decide what gets funded, what waits, and what has to prove itself quickly. The work below shows how we approach different business problems when the money is real.
Method of Beauty
From zero to 406 ranking keywords
Meta clicks cost 60% less than the average advertiser pays.
Read the Method of Beauty case study
Body Juice
From farmers' market cart to 600% customer growth
One of our founders' own businesses, built on a founder's budget.
Read the Body Juice case study
Wheelhouse
From page 3 to the top 3 for 300+ keywords
In a category that bans most advertising.
Read the Wheelhouse case study
Romée
A brand built before launch day
Wordmark, palette, four print-ready cans and a storefront.
Read the Romée case study//Two-minute quiz
What should we understand before we recommend anything?
Four quick questions about the product, buyer, traction and measurement. They give Jessica or Ben useful context. They do not generate a diagnosis.
Question 1 of 4
What stage are you at?
//How we work
We diagnose before we prescribe.
- 01
Talk to a founder
Tell us what the product does, what you are trying to change and what you have already tried.
- 02
We find the constraint
We look at the business and the marketing around it only far enough to understand what is holding growth back. If the expensive problem sits outside marketing, we say so.
- 03
You get the plan
What we would change first, what can wait and where we would not spend yet.
Starts with a short founder conversation.
//Who you work with
The people you meet are the people who stay.
Jessica and Ben stay on the account. We do not hand the work to an account manager after the sale. Reporting is there to help decide what happens next. Ongoing work is month to month.
//Common questions
What the research says.
What counts as a conversion in Google Ads?
Google Ads defines a conversion action as a specific customer action the advertiser has defined as valuable to the business, such as an online purchase, a phone call or an app download. Because each advertiser sets up its own conversion actions, a conversion does not mean the same business outcome in every account.
Google Ads HelpWhat is attribution?
Google Analytics defines attribution as assigning credit for an important user action to the different ads, clicks and other factors along the path that led to it.
Google Analytics HelpDoes Google require special markup for AI search?
No. Google says AI Overviews and AI Mode have no additional technical requirements beyond normal Search eligibility, and that you do not need new machine-readable files, AI text files or markup to appear in them. An llms.txt file falls into that category.
Google Search CentralIs revenue alone proof of product-market fit?
Not necessarily. Mark Roberge argues that a revenue milestone is not the test. In his view, product-market fit means customers keep getting the value they were promised, and the clearest evidence is long-term customer retention.
Mark Roberge, Topline//Want a second set of eyes?
You know the business better than we do.
Tell us what you are building, who it is for and what you are trying to change. A founder will look at the business before recommending what deserves attention first.