//Direct Mail & Print
Every Door Direct Mail that lands in the right mailboxes.
EDDM is Every Door Direct Mail, a USPS service that reaches every address on the carrier routes you choose. We decide whether the neighborhood, offer and economics make mail worth testing, then handle the piece from strategy through the USPS drop. A QR code, dedicated URL or tracked number gives the campaign a measurable response path. Work directly with our founders. No account-manager handoff.
USPS Every Door Direct Mail lets you select carrier routes without buying a mailing list, and its mapping tool can filter routes using demographics such as age, household size and income. That makes EDDM useful when geography matters. The work is choosing the right routes, building an offer worth acting on, preparing the piece to USPS specifications and giving the response a trackable path.
We run direct mail campaigns for businesses in Orange County and across the US, designed in-house to the same standard as our digital work. We handle the offer strategy, the piece, the carrier routes and the printer, through to the USPS drop. Then we track the response, because a mailer with no way to measure it is a guess with a stamp on it.
Source: USPS, Every Door Direct Mail//Before we mail it
The route and the offer have to make sense first.
We look at the service area, customer value, route-level demographics, offer and campaign economics before anything goes to print. If geography is not useful to the sale, mail should not get the budget.
//What you get
What a direct mail campaign includes.
Offer strategy
The reason to act, the deadline, and the mechanics, decided before any design. The offer decides most of the response.
Route selection
USPS carrier routes chosen using geography, distance and available route-level demographics, with the cost per delivered address calculated before anything prints.
Design and copy
A piece built for the three seconds it gets on the way from the mailbox to the kitchen: one promise, one offer, one way to respond.
Print management
The right size and stock for EDDM, proofs checked, print-ready CMYK files delivered, and the printer managed so it arrives on time.
USPS preparation
Bundles counted, facing slips filled, indicia correct, paperwork done, and the drop made at the post office so nothing bounces.
Tracking and reporting
A QR code, a dedicated landing page, a phone number or a code on every piece, so you know what the mailer produced.
//What is usually broken
Why direct mail has not worked for you before.
The piece was a menu of everything you do with no offer, so nobody had a reason to act before it hit the recycling bin.
The routes were chosen too broadly, so a meaningful share of the drop reached households outside the intended customer profile.
There was no QR code, no landing page and no way to measure it, so the campaign was judged on a feeling.
The piece or bundles do not meet USPS specifications, delaying the drop and putting the campaign schedule at risk.
//Receipts
Read related case studies
Medical practice
A service guide and magazine ads, print-ready
A trifold service guide and full-page magazine ads, designed and typeset in-house, delivered as print-ready CMYK files, with the brand carried from the screen to the front desk.
Read the case study
Technology company
Paid ads in a strategic geo-targeting campaign around its market's biggest conference
Ads that reached attendees where they were and content from the event itself, written up as a playbook the company can run again.
Read the case study//Two-minute quiz
Is direct mail your next dollar?
Four questions about your situation. At the end, send them to our founders and get a straight answer back.
Question 1 of 4
Do your customers live or work within a defined local area?
//How we work
From the offer to the drop.
- 01
Decide the offer and the goal
An event, a seasonal push, a new service, a neighborhood you want to own. The goal sets the offer, and the offer sets the piece.
- 02
Choose the routes
Carrier routes mapped against your customers and your best neighborhoods, with the cost per household calculated before anything prints.
- 03
Design, print, prepare
The piece designed and proofed, printed to EDDM specifications, bundled with facing slips, and walked into the post office.
- 04
Track and report
The QR scans, the page visits, the calls and the RSVPs counted, so the next mailer is planned on evidence.
No cost. Starts with a short conversation with our founders.
//The case for us
Why Trust Mining Wells
Direct mail run by people who mail.
We have done the whole thing
Offer, design, routes, the printer managed through to the USPS drop, and the tracking, for a real client. Not a referral to a print shop.
Design to a digital standard
The same people who design your site design your mailer, so the brand is the same in the mailbox and on the screen.
Measured, like everything else
Every piece carries a way to track it. We report what the mailer produced, not how nice it looked.
Honest about fit
Direct mail suits local businesses with a real offer and a service area. If that is not you, we say so before anything prints.
//What you can count on
How we operate.
//Common questions
Things we get asked first.
What is Every Door Direct Mail?
EDDM is a USPS service that delivers eligible mailpieces to every address on selected carrier routes without requiring the advertiser to buy a mailing list.
USPS, Every Door Direct MailCan EDDM target individual households?
No. You select postal carrier routes. USPS provides filters using route-level information such as age, household size and income.
USPS, Every Door Direct MailDoes EDDM require a mailing list?
No. The route is the audience. USPS delivers to the eligible addresses on the routes selected.
USPS, Every Door Direct MailCan EDDM include businesses as well as homes?
Yes. The USPS route tool allows advertisers to select residential-only routes or routes that include both residential and business addresses.
USPS, Every Door Direct MailCan a QR code measure every sale from direct mail?
No. It can measure attributable scans and the actions that follow them. Dedicated URLs, phone numbers and offer codes can capture other direct responses, but no single mechanism captures every person influenced by the mailpiece. For URL attribution, Google Analytics supports campaign parameters that identify campaign traffic.
Google Analytics Help, Custom campaigns//Not sure this is the right service?
Good. The diagnosis is our job.
Talk to our founders. We will look at the business and tell you what we think should happen first.
//Related services
The work this connects to.
//Definitions
What the initials actually mean.
Defined in a sentence, with a link to the organization that owns the term.
A USPS service that delivers your piece to every address on the postal carrier routes you choose, with no mailing list to buy. You pick the neighborhoods, and the postage is a fraction of first-class.
Source: USPS: Every Door Direct Mail