//A sample website we built
E-commerce is won at hello and kept by the second purchase. We build the editorial site, the paid acquisition system, and the lifecycle email that turns first-timers into customers your CFO actually likes.
Ready to grow your business?
//Sound familiar?
Every business is different. The patterns are not.
Your Shopify theme is fast but generic. The brands you admire all look like they were designed by a magazine. Yours looks like a template.
Your CAC has crept up 40% on Meta over the last six months and you do not know if it is the creative, the audience, or the landing page.
Your email is one Klaviyo flow that has not been touched in 14 months. Your list is 47K and you do not know what they actually want.
You sell on Shopify, Amazon, and three wholesale partners and have no view of your true cost per net new customer across them.
What we do
Fractional Chief Marketing Officer & Head of Growth
For teams that need a senior marketing operator without the cost or commitment of a full-time hire. We step in as your fractional CMO and head of growth: we set the commercial strategy from first principles, decide which experiments to run first, and tune the playbook as the numbers come back. We run in focused sprints, write the plays, and either hand them to your team or execute them with you. Messaging, strategy, ads, SEO, email, and the website, scoped to what your business actually needs. We do not sell a fixed package, because no two companies need the same thing.
Not sure you need a full-time CMO?
That is exactly the point. We scope the work to what your business actually needs, then write the plays, execute them, or both. Let us map it with you.
Growth & GTM
When you need the strategy itself, not the full CMO engagement. We build your go-to-market from first principles: who to win, why they pick you, the experiments to run first, and the playbook to run them. We write the plays in focused sprints and can hand them to your team or run them with you. No investor decks, no canned sales scripts, just a commercial strategy you can act on.
Ads & Leads
Most agencies spend your budget learning what they should have known on day one. In most cases, we do not run a dollar of ads until we know which message converts. Then we go where your buyers actually are: Local Services Ads when you need leads tomorrow, Google Search when intent is high, Meta for scale, LinkedIn to land a specific account. We judge every dollar against booked revenue, not a vanity dashboard.
SEO + GEO/AEO
Your buyers check Google first, and increasingly they ask ChatGPT. We took Wheelhouse from page 3 of Google to top rankings, and a brand-new AI startup to the top three of the Map Pack in about four months. We are also one of the few teams shipping GEO and AEO work, the kind that put that same startup at #1 inside ChatGPT, Perplexity, Gemini, and Claude for its category. The boring work that compounds, plus the new work most agencies have not figured out yet.
See it in action
The Wheelhouse case study walks the climb out of page 3, step by step, no mystery.
Messaging & Conversion
You are probably not losing customers because of your product. You are losing them because the words on your site do not land. We say what you do in the language your buyers already use, write the copy across every page and campaign, then test it against how real people behave. When a headline loses people, we see it and rewrite it. We treat your messaging like a campaign, which is why, in most cases, it keeps converting better over time.
Email & Outreach
Email is the one channel you own: no auction, no algorithm deciding who sees you. We build the flows that turn subscribers and slow leads into customers, write outreach built to earn the reply instead of the spam flag, and set up review systems that put your happiest customers to work. Body Juice ran this playbook with us: 65%+ open rates and a 300% revenue increase. The unglamorous work that quietly compounds, running without you having to chase it.
Websites
A pretty site that does not sell is just an expensive brochure. When you actually need a new one, we build in React, Next.js, or WordPress, whatever serves you best. Editorial-grade design, fast as anything, hosted on Vercel, mobile-first. Built to turn visitors into customers, not to win design awards nobody pays you for.
See it in action
Wheelhouse went from page 3 to the top 3 on Google for over 300 keywords.
//Common questions
Things we get asked first.
Do you work on Shopify, WooCommerce, BigCommerce, or all of them?
Shopify is our default and where we are sharpest. We can work with WooCommerce and BigCommerce when needed. We can also go headless (Next.js commerce) for high-volume brands that have outgrown a theme.
Have you actually scaled a consumer brand?
Yes. We co-founded Body Juice in Costa Mesa and grew it from seven farmers' markets to a brick-and-mortar location, with 600% customer growth on a viral marketing strategy and email open rates north of 65%. NFL players, Bachelor cast members, and a long line of regulars came through the door.
Can you handle creative for Meta and TikTok ads?
Yes. We art-direct ad creative, write copy, brief production, and manage the iteration cycle. We have a network of UGC creators we can pull in for testing volume.
//How we work
What you can count on.
Every account gets senior-level judgment, ownership, and oversight.
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?