//SEO + GEO/AEO
SEO that earns revenue,
not just rankings.
Rankings are a means, not the goal. We build search visibility that turns into calls, forms, and booked revenue, then measure what actually changed. No empty ranking guarantees. Just useful strategy, honest reporting, and work tied to business outcomes.
Most SEO gets sold as a mystery so someone can bill you a retainer to perform it. We do the opposite. We tell you what is actually wrong with your site, in priority order, fix the things that move revenue, and show you the numbers that matter. If a month is flat, we say so. The honesty is the point, and it is also why the work tends to hold up.
//What is usually broken
Why your SEO has not produced revenue yet.
You are paying for rankings on terms your buyers never actually type, so traffic goes up and the phone stays quiet.
A technical problem is quietly hiding pages from Google, and no amount of new content will outrun it.
Your reporting leads with traffic and keyword counts, vanity numbers that climb whether or not the work pays back.
A previous vendor chased fast wins with risky tactics, and you inherited the cleanup when the penalty landed.
//How we work
A clear order of operations.
Audit and baseline first
We start with a real audit written by a person, not a 200-page tool export, plus a measured baseline so every later month compares to something real.
Fix what blocks visibility
Crawl and index problems, site speed, and the technical debt suppressing pages you already have. This is usually the fastest win and the part most agencies skip.
Earn the rankings that convert
We target the searches buyers type when they are close to acting, build pages that answer them better than the competition, and link them sensibly.
Report against revenue
Clicks, conversions, and revenue-relevant terms, reviewed on a calm cadence. You own every account and every report, full stop.
//Why trust us with it
The honest version, on purpose.
We never promise a ranking
Google says no one can guarantee position one, and anyone who does is either lying or about to break rules in your name. We will not.
Everything you pay for stays yours
Search Console, Analytics, content, and code stay in your accounts and your name. If we part ways, your assets come with you.
GEO and AEO are built in
We optimize for AI Overviews and assistants like ChatGPT and Perplexity using the same authority and clarity signals, because that is where more searches now end.
Plain reporting, real numbers
We lead with conversions and revenue, not impressions. If something stalls, you hear it from us first.
//What you can count on
How we operate.
//Learn the work first
The thinking behind our SEO.
The three jobs every search engine has to do before you ever rank.
Technical, on-page, off-page, local, and which one you actually need first.
The checklist we run, in order of impact, that you can use yourself.
An honest pricing guide and the red flags that should make you walk.
The questions to ask before you sign with anyone, including us.
How GEO and AEO actually work, and how to tell if you are showing up.
Ranking when your buyer is a committee and the volumes are tiny.
The fundamentals that move revenue on product and category pages.
Our hub for ranking in the map results and winning nearby searches.
//Common questions
Things we get asked first.
Can you guarantee I will rank number one?
No, and you should be wary of anyone who does. Google states plainly that no one can guarantee rankings, and the people who promise it usually break rules that get your site penalized later. We promise clear work, honest reporting, and accountability, not positions on a calendar.
How long does SEO take to work?
Usually months, not weeks. The top-ranked pages on most competitive terms are years old. We often see early movement from technical fixes in the first one to two months, with the compounding gains showing up across months six to twelve.
What is GEO and AEO, and do I need it?
GEO and AEO are about being cited inside AI-generated answers and assistants, not just the classic blue links. They lean on the same authority and clarity signals as traditional SEO, so we build for both at once. As more searches end inside an AI answer, this matters more every quarter.
Do I have to sign a long contract?
No. We work month to month, with no long-term lock-in, and you keep every account, report, and asset we touched.
Will you show me what you are actually doing?
Yes. You get access to your own Search Console and Analytics, a real audit you can read, and reporting that ties activity to revenue rather than vanity metrics.
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?