//Dispensary · Ventura County, CA
How Wheelhouse Went From Page 3 to the Top 3 for 300+ Keywords
Wheelhouse had the products and the reputation, and almost nobody could find it online. We rebuilt the site around what its customers actually search for, wrote the content that won a perfect license score, and helped it become Dispensary of the Year five years running.
keywords ranking in Google's top three
Dispensary of the Year, five years running
score on the Ventura license application
increase in orders in the first 90 days
The goal
Get a dispensary with a real reputation found by the people already searching for what it sells, and support the expansion that follows.
What we did
- //SEO
- //Content
- //Website rebuild
- //Local SEO
- //Email marketing
- //Licensing content
The challenge
Wheelhouse was already winning in the store. Online, it was invisible for the terms its customers were typing, and the growth plan needed more than rankings.
Buried on page three for the terms that matter
Customers searching for what Wheelhouse sold found competitors first. The site was outdated, engagement was thin, and local competition was growing every quarter.
An ordering experience that lost people
Online ordering was inefficient enough that customers who did arrive did not always finish. Traffic alone was never going to fix that.
An expansion that depended on paperwork
Opening in Ventura meant a license application scored by the city's consultants. A strong application was as important to growth as any campaign.
//SEO · Content
We rebuilt the site around what customers search for.
- //More than 100 targeted pages, written for the searches customers actually run.
- //A complete website redesign, built to convert the traffic once it arrived.
- //Local SEO so the store showed up for the neighborhoods around it.
- //Email campaigns that opened above 50%.
New users on the homepage
Total users on the homepage
New users on the website
Total users on the website
Growth in the first 90 days of the engagement.
Want this for your business?
Invisible for what you sell?
We will tell you what your site ranks for today and what it should. Ask for an honest read.
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//Licensing · Awards
The work that does not look like marketing.
- //We wrote the content for Wheelhouse's Ventura license application.
- //It scored a perfect 100% from HdL, the city's consultants.
- //Microbusiness and consumption lounge licenses followed, with unanimous City Council approval.
- //Wheelhouse won Dispensary of the Year five years running.
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Want this for your business?
Growth that depends on more than ads?
Applications, content, search and the site are one job when they all point at the same goal.
Not ready? Keep reading
If you want somebody who truly cares, you hire Mining Wells. They get deeply involved and show genuine dedication to every project. Sometimes they care more than we do.
The results
Moved from page three to the top three for the terms customers type.
More than 300 keywords, on the searches that bring buyers to the door.
Won Dispensary of the Year five years running.
A reputation earned in the store, finally matched by the way it shows up online.
Scored a perfect 100% on the Ventura license application.
We wrote the content. The city's consultants scored it. The expansion went ahead.
Want this for your business?
None of this happened by accident.
It came from a process, and the process runs for clients too. Ask what it would look like on your numbers.
Not ready? Keep reading
Business impact
Wheelhouse went from being found by people who already knew the name to being found by everyone searching for what it sells. Orders rose 40% in the first 90 days, and the search footprint kept compounding after that.
The same work carried the expansion. The license application we wrote scored a perfect 100%, the microbusiness and lounge licenses followed, and the awards kept coming.
Want to own the searches your customers already run?
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Get a free marketing plan
Tell us about your business and we will write you a marketing plan for it, free.
We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.
- //Written for your business, not pulled from a template.
- //No cost, no obligation, and no pitch if it is not a fit.
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