Who We Are
We're a boutique marketing agency, founded by Ben and Jessica Wells, a husband and wife team who have each started four companies. Headquartered in Orange County, working with clients nationwide.
We specialize in healthcare, medical and dental, technology and AI, retail and consumer goods, architecture, engineering and construction, restaurants and home services.
Jessica Wells
Co-Founder
About Jessica
She does not wait for playbooks. She writes them.
Four-time founder. A decade in marketing and growth, fourteen years in sales, and a record that runs from a $5 million to $20 million climb to a brand-new AI startup ranking first inside ChatGPT for its category.
Jessica founded Mining Wells in 2019 and has spent more than a decade in marketing and growth, with over 14 years of sales behind it, working with everyone from startups landing their first customers to established companies scaling past their first $10M. She is a four-time founder herself, so she has made the same hard calls her clients are making.
The record below spans her career. Some of it was built at Mining Wells, and some of it inside the companies themselves, in roles she held before and alongside the agency.
She grew one client from $5 million to $20 million in annual revenue, across three locations and more than 60,000 customers. She took another from page three of Google to the top three for over 300 keywords. She built a $7 million sales pipeline in under three months for a digital product agency that works with household-name brands. She took a brand-new AI startup from invisible online to the #1 recommendation inside ChatGPT, Perplexity and Gemini for its category. And she engineered the viral strategy that turned Body Juice, a Costa Mesa juice bar, into the place celebrities lined up for, growing its customer base by 600%.
Before agency life, Jessica was a consultant at Booz Allen Hamilton, assigned to the Office of Head Start within the U.S. Department of Health and Human Services, where she managed over $8.6 billion in grant funding and rolled out an electronic filing system adopted across the entire Region IX office. The discipline survived the consulting years. The bureaucracy did not.
In 2016 she was appointed U.S. Spokesperson for Homelessness after founding the first government-sponsored homeless outreach program in Region IX, work featured in the federal newsletter published by the White House.
She taught herself to code while building her own AI SaaS in 2024, writing her own data scrapers along the way. The habit carries into client work. Every recommendation is scoped to what the team can actually ship, and measured against the metrics that fit the stage of the business, goals she maps with each client in the first month. A pre-revenue startup and a scaling company are not chasing the same number, and she will tell you straight which targets are realistic and which are fantasy.
“I think in systems. I look for marketing bugs the way an engineer looks for code bugs.”
Ben Wells
Co-Founder
About Ben
The executive operator. He runs the accounts, the deals, and the business itself.
Four-time founder. He runs client accounts, deals, contracts, finance and operations, and shapes the email and creative direction. At Body Juice he was Co-Founder and COO, raised the funding, built the supply chain, and absorbed 600% customer growth without it breaking.
Ben is a Co-Founder of Mining Wells and the executive who runs the business of the agency. He manages client accounts, structures deals and partnerships, and oversees the finance, operations, and agreements behind every engagement. It is the reason Mining Wells runs like a company and not a freelancer collective: proposals move fast, contracts are clean, and every account has an executive who answers for it.
And he is no stranger to the marketing itself. Ben designs email campaigns, shapes creative and design direction, and works the strategy side of accounts. He is good at finding the question underneath the question: what the buyer actually cares about, where trust is breaking down, what part of the offer is unclear, and which small move could create the fastest proof.
Ben has founded four companies, including Body Juice, the popular Costa Mesa juice bar that drew a steady line of celebrities through its doors, an AI SaaS, and a nonprofit that fought human trafficking. At Body Juice he was Chief Operating Officer as well as Co-Founder: he raised the investor funding, built the supply chain, ran payroll, and managed the staff, and when the customer base grew 600%, it was his operation that absorbed that growth without breaking.
Through all of it, Ben has been the one running operations. He is rather amazing at it.
How we work
Senior operators. No layers. Real receipts.
Founders from day one
Jessica and Ben are in the room from day one and stay reachable the whole way through. Senior-level judgment on every account, and a direct line to the founders whenever you want it.
Built, not theorized
More than ten years of founding companies, not just consulting on them. We have made the same hard calls you are making, with our own money on the line.
We start from first principles
No off-the-shelf formula. We find the lowest-friction, highest-yield moves for your business and prove them with rapid experiments, in the weeds with you the whole way.
Frequently Asked Questions
How much does it cost to work with Mining Wells?
We work with businesses investing at least $2,500 a month in marketing. Before you commit to anything, we put the scope in writing: what we'll do and what the work is meant to produce. You see the whole plan first, then you decide.
How do you work?
Jessica and Ben are on your account from the first call, and they stay on it. Nobody hands you off to a salesperson, an account manager or a junior marketer after you sign. Reports stay short and honest, with plain numbers instead of vanity charts.
Do you lock clients into long contracts?
No. Ongoing work is month to month, with no long term lock in and no long agreement to sign. If the work stops making sense for your business, you aren't stuck with us. And if we're not the right fit for what you need, we'll say so.
How many years of experience do you have?
Jessica and Ben bring 20+ years of combined experience. Jessica has a decade in marketing and growth, plus fourteen years in sales. Ben is a four time founder with 9+ years running companies. They started Mining Wells Marketing Agency together in 2019.
Do you work with medical doctors and medical practices?
Yes. Healthcare is one of our specialties, from medical practices to dental offices. When our work makes us a business associate under HIPAA, we sign a Business Associate Agreement. The HIPAA answer below covers the training Jessica and Ben keep current every year.
Do you work with dentists?
Yes. Dental practices are part of our healthcare specialty, right alongside medical. Everything in the medical and HIPAA answers applies to a dental office too, including the Business Associate Agreement when our work calls for one.
Are you HIPAA certified?
No, and no one is: the government does not certify anyone as HIPAA compliant. What we do have are current HIPAA Compliance Training certificates for both Jessica and Ben through HIPAATraining.us, renewed every year. We also don't certify a medical or dental practice as compliant.
Do you help technology companies?
Yes. Technology and AI is one of our specialties. With a tech company, we start where we start with everyone: the business goal. Before any work begins, we agree on what it should produce, so you can judge the work by results.
Can you build AI automations?
Yes. We build AI automations, and we treat them the way we treat any campaign: start small, test, and scale only what works. That way a new automation earns its place in your business before it takes on more of the work.
Do you take on custom projects?
Yes. We take on custom projects. Once a project is paid in full, the assets and systems we create are assigned to you, so you own the work outright and can keep using it, with or without us.
Do you do email marketing?
Yes. Email marketing is one of our services. Like everything we do, it's measured against numbers we agree on up front, such as calls, forms, bookings or sales. Those are the numbers that tell you whether your email is paying off.
Do you offer fractional roles?
Case by case. We're open to discussing fractional work. We limit the number of accounts we take on so Jessica and Ben can stay involved. So before we say yes to a fractional role, we look closely at the role itself, your business goal and the scope.
Are Mining Wells, Mining Wells Marketing Agency and Mining Wells LLC the same company?
Yes. Mining Wells LLC is the company, and Mining Wells Marketing Agency is the name we work under, often shortened to Mining Wells. It is one marketing agency, founded in 2019 by Jessica and Ben Wells and headquartered in Orange County, California.
Is Mining Wells a mining, drilling or well company?
No. We are Mining Wells Marketing Agency, a marketing agency in Irvine, California, not a well operator. We do not drill, operate or service wells of any kind, and we have no connection to mining, solution mining, Class III injection wells, water wells or oil and gas. We market owner-led businesses: SEO, paid advertising, websites, email, direct mail, print and PR. For the injection wells used to dissolve and extract minerals such as salt and uranium, the U.S. EPA's page on Class III wells is the official source.
U.S. EPA: Class III Injection Wells for Solution MiningIs Mining Wells affiliated with Zhejiang Miningwell Supply Chain Management Co., Ltd.?
No. We are Mining Wells Marketing Agency, a marketing agency in Irvine, California, founded in 2019 by Jessica and Ben Wells. We are not affiliated with Zhejiang Miningwell Supply Chain Management Co., Ltd., Zhejiang Miningwell Machinery Co., Ltd. or any other company that makes or sells drilling rigs, mining equipment or water well products, and we do not publish product catalogs. Our website is miningwells.com.