Stop guessing whether your marketing works.

Yes. Jessica and Ben are on every account from the first conversation through the work. You will not be sold by one person and handed to an account manager or a junior marketer after you sign.

We are a marketing agency in Irvine, California. We run search engine optimization and local search, paid advertising on Google and Meta, conversion and landing page work, email, websites, direct mail, print and public relations, plus the marketing plan that decides what runs first. Founders do the work and you talk to them directly.

Often, yes. We work with owner-operators and practice owners who want senior people close to the work. Fit still depends on the problem, the budget and whether we believe we can help. If we are not the right people for it, we will say so.

We specialize in healthcare, medical and dental, technology and AI, retail and consumer goods, architecture, engineering and construction, restaurants and home services. Mining Wells is headquartered in Orange County and works with clients nationwide.

Yes. We market medical practices, med spas and clinics, and we have run the full program for a physician-led med spa: local search, paid ads, a website rebuild, direct mail and print. Healthcare carries extra advertising rules on every platform, and the pages have to clear them.

Across the industry, small business SEO services run from a few hundred dollars a month at the low end to several thousand in competitive markets, and the cheapest packages usually buy a report rather than work. We quote a flat monthly fee for the scope you need, in writing, before you commit to anything.

No. Ongoing work is month to month. There is no long-term lock-in, which means we have to keep earning the next month.

We start with the bug, not the budget. If the website is wasting the traffic you already pay for, buying more traffic is an expensive way to avoid fixing it. If the tracking is broken, we fix that before pretending we know what worked. We find the problem first, then decide what deserves your next dollar.

We agree on what the work is supposed to produce before it starts. Then we measure the closest business outcome we can reliably track: calls, forms, bookings or sales. Rankings, clicks and impressions matter as evidence. They are not the business result.

Paid channels can produce calls within the first weeks, because the demand is already there. SEO and local search usually move across 60 to 120 days, with the bigger gains between months six and twelve. Nobody can guarantee a ranking or a lead count, and Google's own guidance says to be wary of anyone who does. There is no growth hacking shortcut underneath it.

No. We are based in Irvine, California and we work anywhere in the United States. Local search rewards local knowledge, so we research every market we take on, whether that is local to us or in another state.

Tell us what is happening and what you have already tried. We will tell you the one or two things that would move your business most right now, and which to skip, whether you hire us or not. Text or call a founder, or send the form and we answer the same day.

SEO, search engine optimization, is earning unpaid placement in the results. SEM, search engine marketing, covers the whole results page, paid and organic together, though plenty of people use SEO SEM interchangeably and mean paid search alone. The practical difference in the SEO vs SEM question is timing: paid search starts the day the budget does, and SEO takes months and then keeps working. We run both.

Yes. PPC stands for pay per click, meaning you are charged when someone clicks your ad rather than when it is shown. PPC management is the ongoing work a PPC management company does on that account: keywords and audiences, campaign structure, ad copy, negative keywords, bids, and the landing page the click arrives on. We run PPC services on Google, Meta and LinkedIn.

Google Search, Performance Max and Local Services Ads. Meta, where Facebook marketing and Instagram ads run from one account, which is the work a Facebook advertising agency does. LinkedIn for business to business. Microsoft Advertising, which most people still call Bing Ads. Google Merchant Center for product feeds when a business sells online.

Local Services Ads, shortened to LSAs and often searched as Google local ads, are Google's listings above the map for service businesses, carrying the Google Guaranteed badge. You pass a background and license check to qualify, and you are billed per lead instead of per click. They appear above regular Google Ads on the page. We set them up and manage them.

An SEO audit is a review of everything that decides whether a site can rank: whether search engines can crawl and index it, speed on a phone, site structure and internal links, the on-page content, schema markup, and the backlink profile. Technical SEO is the part of that dealing with how search engines reach and read your pages. We run audits on their own or as the first month of ongoing work.

SEO keywords are the phrases people actually type, and what makes one valuable is intent rather than volume. A long tail keyword is a longer, more specific version, like laser hair removal for men in Irvine instead of laser hair removal: less traffic, far more intent, usually easier to win. Keyword difficulty is a score from zero to one hundred that SEO tools assign to estimate how hard page one will be for a term.

Yes. Content writing services cover the pages that sell, meaning your service, location and landing pages, plus the articles that support them. An SEO content strategy organizes those into topics: one strong page on a subject, supporting pieces linked to it, rather than a pile of unrelated posts.

A landing page is a single page built for one campaign and one offer, usually with the site navigation stripped out. You need one when you are paying for traffic, because a homepage makes the visitor go hunting for the thing the ad just promised. Message match, one call to action and proof are what make it convert.

Conversion rate optimization, CRO, is getting more customers out of the visitors you already have instead of buying more traffic. It covers the headline, the offer, the form, the load speed and where the proof sits on the page. A/B testing, which plenty of tools and articles write as AB testing, is the method of running two versions against live traffic to see which one wins. Website optimization is the broader term and usually means speed and technical health.

Email marketing is what a business sends to the people who gave it their address, and an email marketing strategy is the plan behind it: a welcome series, a post-purchase or post-visit sequence, a win-back for customers who drifted, and a regular newsletter. The email marketing strategies that earn their keep are triggered by what someone does. The line between marketing and email blurs here, because email is the only channel where the audience belongs to you. Deliverability, meaning whether the message reaches an inbox at all, is the constraint on all of it. We do not buy lists or send cold email.

Yes. Link building is earning links from other websites, which search engines still treat as a signal of authority. Local press, trade publications, partners, awards and original data all count. Paid link networks violate Google's spam policies and put the site at risk, so we do not use them.

It does, and it is growing. Generative engine optimization, GEO, is being cited inside an AI answer. Answer engine optimization, AEO, is being the direct answer in a featured snippet, a voice result or an AI Overview. Both rest on the same foundations as classic SEO: clear pages, credible sources and real authority. We track how a business shows up in those answers and report the movement.

Much of it is learnable and we publish the checklists free. The best SEO practices, in the order that matters: make sure Google can crawl and index the site, fix speed on a phone, build a real page for each thing you sell, get the local listings right, then earn links. Businesses hire an agency when the technical work gets deep, the writing keeps slipping, or the competition is funded.

Schema markup, searched about equally as schema SEO and SEO schema, is structured data added to a page's code so search engines can tell what the page is: a business, a service, a review, a set of questions. Semantic SEO is covering a subject and the concepts around it rather than repeating one phrase, because search engines now match meaning instead of strings. Both are standard parts of an SEO engagement.

A call to action is the single thing you are asking a reader to do next. The call to action examples that work name the step and what follows it: text a founder, get the free marketing plan, ask about your rankings. Vague buttons like learn more convert worse because they hide what happens after the click.

The search engine optimization tools worth paying for are a short list: Semrush and Ahrefs for keyword and backlink data, Google Search Console for what your own site is actually doing, and Screaming Frog for crawls. SEO optimization tools measure, they do not rank a site. You see the same numbers we do.

Yes, and the clearest content marketing examples we have are our own. A single educational post for our founders' juice bar reached 76,000 people and was shared 12,000 times, because it taught something worth passing on. This site is the other one: more than a hundred guides, organized into topics and interlinked.