Stop wasting your money
on bad marketing.
We're on a mission to fix bad marketing.
//Sound familiar?
I am spending thousands on marketing tools, ads, and my website, with zero revenue increase to show for it.
Every campaign I have tried gets minimal results.
I have a great product that nobody seems to find.
My website gets plenty of visitors, but almost nobody fills out the form.
I am getting interest, but it never converts to a sale.
I post on social every week and all I get is likes, never customers.
My retention rate is low.
Leads come in, but they are never the right fit for what we sell.
I honestly cannot tell which half of my marketing is working.
I have been paying a marketing agency for over a year and have not seen results.
You are not alone.
Many founders and leaders live with the results of bad marketing without ever finding the reason. And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
What we do
Fractional Chief Marketing Officer & Head of Growth
For teams that need a senior marketing operator without the cost or commitment of a full-time hire. We step in as your fractional CMO and head of growth: we set the commercial strategy from first principles, decide which experiments to run first, and tune the playbook as the numbers come back. We run in focused sprints, write the plays, and either hand them to your team or execute them with you. Messaging, strategy, ads, SEO, email, and the website, scoped to what your business actually needs. We do not sell a fixed package, because no two companies need the same thing.
Not sure you need a full-time CMO?
That is exactly the point. We scope the work to what your business actually needs, then write the plays, execute them, or both. Let us map it with you.
Growth & GTM
When you need the strategy itself, not the full CMO engagement. We build your go-to-market from first principles: who to win, why they pick you, the experiments to run first, and the playbook to run them. We write the plays in focused sprints and can hand them to your team or run them with you. No investor decks, no canned sales scripts, just a commercial strategy you can act on.
Ads & Leads
Most agencies spend your budget learning what they should have known on day one. In most cases, we do not run a dollar of ads until we know which message converts. Then we go where your buyers actually are: Local Services Ads when you need leads tomorrow, Google Search when intent is high, Meta for scale, LinkedIn to land a specific account. We judge every dollar against booked revenue, not a vanity dashboard.
SEO + GEO/AEO
Your buyers check Google first, and increasingly they ask ChatGPT. We took Wheelhouse from page 3 of Google to top rankings, and a brand-new AI startup to the top three of the Map Pack in about four months. We are also one of the few teams shipping GEO and AEO work, the kind that put that same startup at #1 inside ChatGPT, Perplexity, Gemini, and Claude for its category. The boring work that compounds, plus the new work most agencies have not figured out yet.
See it in action
The Wheelhouse case study walks the climb out of page 3, step by step, no mystery.
Messaging & Conversion
You are probably not losing customers because of your product. You are losing them because the words on your site do not land. We say what you do in the language your buyers already use, write the copy across every page and campaign, then test it against how real people behave. When a headline loses people, we see it and rewrite it. We treat your messaging like a campaign, which is why, in most cases, it keeps converting better over time.
Email & Outreach
Email is the one channel you own: no auction, no algorithm deciding who sees you. We build the flows that turn subscribers and slow leads into customers, write outreach built to earn the reply instead of the spam flag, and set up review systems that put your happiest customers to work. Body Juice ran this playbook with us: 65%+ open rates and a 300% revenue increase. The unglamorous work that quietly compounds, running without you having to chase it.
Websites
A pretty site that does not sell is just an expensive brochure. When you actually need a new one, we build in React, Next.js, or WordPress, whatever serves you best. Editorial-grade design, fast as anything, hosted on Vercel, mobile-first. Built to turn visitors into customers, not to win design awards nobody pays you for.
See it in action
Wheelhouse went from page 3 to the top 3 on Google for over 300 keywords.
//The receipts
How we actually work.
Senior-level operators on every account, systems built around how you work, and a contract you can leave any month. That is what working with us looks like.
Senior operators on every account
Every account gets senior-level judgment, ownership, and oversight.
Built around your business
We learn how your company actually works, then build systems that fit the way you operate.
Monthly contracts
No multi-month lock-in. Month to month, earned on results, leave whenever it stops working.
We take on a handful of clients at a time, so the work actually moves your numbers.
See if we have room for you//The proof
Proof, not promises
Two businesses we took from overlooked to impossible to ignore.
How a Juice Bar Became the Place Celebrities Line Up For
The Dispensary That Went From Page 3 to #1 on Google
//The growth engine
Every channel, pointed at one scoreboard.
We define your ideal customer from real data first, because that choice decides everything downstream. Then we run the channels that reach them, and all of it routes back to your business, growing.
//The ground rules
Four principles. One agency.
No retainer theater.
We start with the bug, not the budget.
Most agencies sell you a deliverable before they understand your business. We start by finding what is actually broken. Sometimes the answer is more ads. Often it is fewer.
We validate before we spend.
Every agency promises ROI. In most cases we earn it by proving the message converts before we put a dollar of media behind it, so by the time we recommend a campaign, the experiment is already over.
We find buyers where they are paying attention.
We do not assume where your buyers spend their attention. We find out from real data, then show up there. Sometimes that is LinkedIn. Often it is somewhere cheaper that your competitors have not looked.
We keep the scoreboard honest.
Short reports, plain numbers, no vanity charts. You always know what is working, what is not, and what we are changing next. If a play is not producing, we cut it the same week.
//What clients say
What it is like to work with us.
Jessica has gone above and beyond expectations with every request we've had. She has significantly increased our digital footprint and helped our company grow.
Eric TheiseOwner, Cali Heights Brand