//Paid Advertising
Pay-per-click management for
accounts that already spend.
PPC means pay per click. You already have campaigns, a budget and a report you do not fully trust. We take over the account, audit it in writing, and manage it weekly against the only number that matters: what a booked customer costs.
Most PPC management services are invisible, which is the problem. The account runs, the invoice arrives, the dashboard shows clicks, and nobody has looked at the search terms in three months. Real pay-per-click management is a set of weekly routines: read the search terms, add the negatives, check the tracking, adjust the bids against the target, watch the pacing, rotate the ads, and write down what changed and why. Boring, and worth more than any clever campaign structure.
We manage existing Google, Meta and LinkedIn accounts for businesses in Orange County and across the country. The engagement starts with a written audit of your account, so you can see the wasted spend and the tracking gaps before we change anything. Then we manage it like the money is ours, report in plain English, and keep everything in your name.
//What you get
What PPC management includes.
Written account audit
Structure, search terms, wasted spend, conversion tracking, landing pages and settings, in a document you can read, with the fixes in priority order.
Weekly search term review
Every week, the searches that triggered your ads get read by a person. The irrelevant ones become negatives before they cost more.
Bid and budget management
Bid strategies and budgets adjusted against a target cost per customer, with pacing watched so the month does not end early.
Conversion tracking upkeep
Tracking breaks quietly when sites change. We check it, fix it, and keep the platforms learning from real customers.
Ad and creative rotation
Search ads refreshed against the winning queries, social creative rotated before fatigue eats the results.
Monthly plain-English report
What a customer cost, what changed, what we are testing next, and anything you should decide. No sixty-slide deck.
//What is usually broken
How a managed account goes quietly wrong.
Nobody has read the search term report since launch, so the account has accumulated months of irrelevant clicks.
The conversion action broke when the website changed, and smart bidding has been optimizing toward nothing for weeks.
The management fee is a percentage of spend, so the incentive is to spend more, not to spend well.
The monthly report is a screenshot of the platform dashboard, and the questions you actually have never get answered.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we take over an account.
Audit before touching
Read-only access first. A written audit of structure, spend, tracking and pages, so you see the problems and their size before we change a thing.
Fix the foundation
Tracking that counts customers, negatives that stop the bleed, structure a human can read. The unglamorous fixes come first because they pay first.
Manage weekly
Search terms, bids, budgets, ads and pacing on a schedule, with every change logged so you can see what we did and why.
Report against the target
One number leads the report: cost per booked customer against the target we set in month one. Everything else supports it.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
Not ready? Keep reading
//Receipts
What this work has produced.
Method of Beauty
Ads built on what people actually search for
Deep keyword research first, then landing pages built for those searches and campaigns with the messaging built around them, for a med spa that sat on page two for most of what it sells. The clicks cost a fraction of the industry average.
Read the case studyWheelhouse
From page 3 of Google to top rankings
New users on the website up 236% and total users up 232% once the site was rebuilt around what buyers actually search for.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Is PPC management your next dollar?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Are you currently spending on paid ads?
//Why trust us with it
Management you can see.
A change log, not a black box
Every change to your account is written down. You can read what we did on any week and why we did it.
Flat fees, not a cut of spend
We are not paid more when you spend more. The incentive should be a cheaper customer, and ours is.
Honest about the past
The audit says what was wrong without theater. Sometimes the previous vendor did fine and the tracking just broke. We say that too.
Your account, always
We are a user on an account you own. If we part ways, you keep the history, the data and every landing page.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
The weekly and monthly routines that keep an account honest.
The conditions under which paid search pays.
Quality score, ad rank, and why costs rise when nobody is watching.
The same discipline applies to a PPC dashboard.
Half of PPC management is the page, not the account.
How PPC management is usually priced, and the incentives each model creates.
A managed account often needs both.
The five numbers that run the business, and the dashboards that mislead.
//Related services
The work this connects to.
Paid search and paid social run as one account, measured by booked customers.
Search, Performance Max and Shopping campaigns built around your unit economics.
Meta campaigns across Facebook and Instagram that create demand and prove it.
Account-targeted campaigns for B2B buyers, without the LinkedIn price tag surprise.
Paid and organic search planned together, so you never pay for a click you already earn.
Google Guaranteed leads for service businesses, paid per lead instead of per click.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
You only pay when somebody clicks your ad, not when it is shown. Google calls the same thing cost per click, and the price you actually pay is usually less than the maximum you set.
Source: Google Ads Help: cost per clickThe amount one click costs you. It moves with competition and with how relevant your ad and landing page are, which is why the same click can cost a competitor more than it costs you.
Source: Google Ads Help: cost per clickClicks divided by the number of times an ad or a listing was shown. It is the honest read on whether your message is worth clicking, separate from how big your budget is.
Source: Google Ads Help: click-through rate//Common questions
Things we get asked first.
How is PPC management priced?
We charge a flat monthly fee for management, not a percentage of your ad spend, because a percentage rewards spending more rather than spending well. The ad budget itself is paid directly to the platforms from accounts you own. We quote after the audit, once we know the size of the job.
Will you audit the account before we commit?
Yes, and the audit stands on its own. You get a written document showing the wasted spend, the tracking gaps and the fixes in priority order. Some businesses take it to their existing vendor. That is fine with us.
Do you manage Meta and LinkedIn accounts, or just Google?
All three, and Local Services Ads. Most of our management clients run Google Search plus one social platform, and the same weekly routines apply with platform-specific checks.
How often will you actually work on the account?
Weekly, on a schedule, with the changes logged. Search terms, bids, budgets, pacing and tracking get checked every week. Larger structural changes are planned monthly and discussed with you first.
What if the previous agency set it up badly?
Then the audit will say so, specifically, and we will tell you whether it is a fix or a rebuild. Sometimes it is a dozen negatives and a landing page. Sometimes the structure has to be rebuilt to make smart bidding work. We do not rebuild for the sake of it.
Can you work alongside our in-house marketer?
Yes. In some cases we manage the account and your team handles creative and landing pages, or the reverse. The change log makes shared ownership workable because everyone can see what changed.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?