//Paid Advertising
Pay-per-click management for accounts that already spend.
PPC means pay per click. You already have campaigns, a budget and a report you do not fully trust. We take over the account, audit it in writing, and manage it against the strongest business outcome your systems can reliably measure.
Good PPC management should be visible. You should know what changed, why it changed and what the account is producing for the business. We review the signals each platform actually gives us, fix obvious waste and measurement problems, and keep a record of the decisions behind the spend.
We manage existing Google, Meta and LinkedIn accounts. Every takeover starts with a written audit before we make material changes. Then we manage the account, report in plain English and keep everything in your name.
//Before we prescribe it
You may need PPC management. You may not.
Selling a service is not a reason to prescribe it. We look at the business first: the bottleneck, the economics, the buying path and what your current marketing is already doing. If PPC management has a clear job, we will tell you why. If the problem is somewhere else, we will say that too.
//What you get
What PPC management includes.
Written account audit
Structure, search terms, wasted spend, conversion tracking, landing pages and settings, in a document you can read, with the fixes in priority order.
Google search-term review
For Google Search campaigns, we review the search terms Google reports and add negatives where queries are clearly irrelevant. Google does not report every query, so we work with the data the platform actually provides.
Bid and budget management
Bid strategies and budgets managed against the strongest useful outcome the account can reliably measure, with pacing watched so spend stays deliberate rather than accidental.
Conversion tracking upkeep
Tracking can break when sites, forms or integrations change. We check the conversion setup and keep each platform pointed at the most useful signals the systems can reliably provide.
Ad and creative rotation
Search ads refreshed against the winning queries, social creative rotated before fatigue eats the results.
Monthly plain-English report
What the strongest tracked outcome cost, what changed, what we learned and what happens next. Clicks and impressions stay in the report, but they do not get promoted to business results.
//When we recommend it
PPC management is for an account that already has something worth managing.
These are conditions we look for, not a diagnosis of your account.
You are already spending
There is live budget going through a real account, not a plan to start one.
You do not trust the reporting
The numbers arrive every month and nobody can tell you what they mean for the business.
The account has useful history
Enough conversion and spend history exists that it is worth improving rather than discarding.
The problem looks operational
Structure, negatives, tracking and bidding decisions, rather than a broken offer or a missing market.
//When we would not
When management is not what you need.
You are not running ads yet
There is nothing to manage. A first build is a different job.
The economics cannot support acquisition
No amount of account work fixes acquisition economics that never had room to work.
The landing page is the obvious failure
If the click is fine and the page is losing people, that is where the next dollar belongs.
Measurement is too broken to judge anything
We would fix the tracking before drawing conclusions from what the account currently reports.
//Paid media results
A medical practice paid 60% less per Meta click than the average advertiser.
Medical practice
For a medical practice, we managed paid media alongside landing pages and broader search work. On Meta, each click cost 60% less than what the average advertiser pays.
Read the medical practice case study
Technology company
Paid ads in a strategic geo-targeting campaign around its market's biggest conference
Ads that reached attendees where they were and content from the event itself, written up as a playbook the company can run again.
Read the technology case study//Two-minute quiz
Is PPC management your next dollar?
Four questions about your situation. Send the answers to our founders and get a straight answer back.
Question 1 of 4
Are paid campaigns live now?
//How we work
How we take over an account.
- 01
Audit before we touch it.
We document the structure, tracking, conversion goals, budgets, search terms where applicable and obvious waste before making material changes. You can see the starting point.
- 02
Fix what makes the data unreliable.
Broken tracking, poor conversion goals and obvious account problems come before clever optimization. There is no prize for improving a number nobody should trust.
- 03
Manage it with a paper trail.
We review the account on a recurring cadence, tie meaningful changes to a reason and report what happened, what we learned and what happens next.
Starts with a short founder conversation.
//What you can count on
Management you can see.
//Common questions
What the platforms actually mean.
What is a search term in Google Ads?
A search term is the actual word or phrase someone entered before an ad was shown. It is not necessarily the same as the keyword the advertiser added to the account.
Google Ads HelpWhat is a negative keyword?
A negative keyword prevents ads from showing for specified irrelevant searches.
Google Ads HelpWhat is conversion tracking?
Conversion tracking connects an ad interaction with a defined valuable action, such as a purchase, lead or phone call. What counts as a conversion depends on what has been configured.
Google Ads HelpWhat is Meta Conversions API?
Conversions API is Meta's server-to-server method for sending marketing events to Meta. It can work alongside browser-based Pixel events.
Meta BlueprintWhat is the LinkedIn Insight Tag?
The Insight Tag is LinkedIn's website tag for conversion tracking, website retargeting and audience insights.
LinkedIn Marketing Solutions Help//Not sure this is the right service?
Good. The diagnosis is our job.
Tell us what is running now, what you trust in the reporting and what the business actually needs the account to produce. We will look at the account and tell you what we think should happen first.
//Related services