//Marketing for startups
A marketing agency for startups, led by founders.
A digital marketing agency for startups should not hand you a preset launch package. Jessica and Ben look at the customer, product, business goal, current evidence and budget available to act. Then we put the priorities in order and agree on the work Mining Wells will handle.
Starts with a short conversation with our founders. No cost. No obligation.
For operating startups and funded launches ready to invest in marketing.
//The next goal
Start with the next business goal.
You may be preparing to launch, trying to reach more of the right buyers or improving how existing interest turns into sales. We look at what is happening before recommending the work.
//What you get
What a startup marketing engagement can include.
Messaging, brand, search, advertising, the website and email can each have a part to play. We agree on the priorities, responsibilities and cost before work starts. A service does not belong in the plan simply because we offer it.
Growth consulting & plan
Can include a written plan: who to win, why they pick you and what to run first.
Messaging & positioning
Can include the problem you solve, who it is for and why a buyer should care.
Brand & website
Can include brand identity and a website that belong together, scoped to what needs to be ready now.
Search & AI search
Can include SEO, content and AI search optimization for the searches your buyers run.
Paid acquisition
Can include Google, Meta or LinkedIn ads when paid demand makes economic sense for the offer.
Measurement & handoff
Can include tracking set up before spend starts, and routing so each inquiry reaches the right person.
//What is usually broken
Where startup marketing usually gets expensive.
Too many channels before the offer is clear.
The site explains features but not why the buyer should care.
Acquisition starts before measurement is ready.
The team keeps adding activity without deciding what success means.
//Receipts
Read related case studies
Technology company
A marketing function built from zero in four months
The market was sized account by account and three revenue scenarios modeled, so leadership could agree on the pipeline the plan needed. Every channel was measured from the first week.
Read the technology case study
Romée
From a name to a brand, four can labels and a Shopify website
Wordmark, palette, type system, four production-ready can labels with nutrition, ingredient and barcode information, a 12-pack carton, and a custom website integrated with Shopify.
Read the Romée case study//Before we recommend
What should we understand before we recommend anything?
Four questions give our founders useful context. They do not generate an automatic prescription.
Question 1 of 4
What does the business need marketing to change next?
//How we work
Get the priorities in writing.
- 01
Tell us what the business needs to accomplish.
- 02
We discuss the customer, product, current marketing and available evidence.
- 03
You get a written marketing plan.
- 04
We agree the scope separately if you decide to work with us.
Starts with a short conversation with our founders. No cost. No obligation.
//What you can count on
How we operate.
//Common questions
Things we get asked first.
What is product-market fit?
Y Combinator describes product-market fit as the point where real market pull is obvious in customer demand or usage. Funding, headcount or a polished launch are not substitutes for that demand.
Y Combinator, The Real Product Market FitWhat is customer acquisition cost?
Customer acquisition cost, or CAC, is commonly framed as acquisition spending divided by customers acquired. Harvard Business School notes that the useful calculation depends on what costs and customers belong in the numerator and denominator.
Harvard Business School, Measuring Customer Acquisition CostDoes Google need every exact keyword variation on a page?
No. Google says its language systems can understand how a page relates to many queries even when every exact variation is not written on the page. Use the words people search for, but keep the copy natural.
Google SEO Starter Guide//Not sure this is the right service?
Tell us what you need marketing to change.
We will recommend the priorities, put them in order and agree on what Mining Wells can own. The plan is yours whether we work together or not.
//Read more
Want to check our thinking first?
//Related services
The work this connects to.
Who to win, why they pick you, what to run first, and how you will know it worked.
Brand identity, production-ready packaging and websites that belong together.
Marketing built around how business buyers decide, from the message to the handoff to sales.
//Free marketing plan
Get my free marketing plan.
Tell us what you want marketing to change. A founder will ask a few questions, then put the priorities in writing. The plan is free whether or not we work together.