//Paid Advertising
A pay-per-click agency that counts
customers, not clicks.
PPC means pay per click: you pay when somebody clicks, not when the ad is shown. Anyone can spend your budget. We build paid campaigns around what a customer is actually worth to you, run search and social as one account, and track the cost of every booked customer. The rest is theater.
Most ad accounts fail for boring reasons: the wrong objective, an audience that is too broad, a weak offer, or a landing page that undoes the click. A pay per click agency, or PPC marketing agency if you prefer the longer name, earns its fee by walking that whole chain before touching a bid, because a great ad pointed at a broken page is just an efficient way to lose money. We start with your math. If a customer is worth $80 and a click costs $5, the strategy is very different than if a customer is worth $5,000.
We run PPC for businesses across Orange County and the rest of the country from our base in Irvine, California: Google Search and Performance Max, Local Services Ads, Meta, LinkedIn, and the landing pages and tracking underneath them. Senior operators do the work. You own the accounts. And when the math does not close, we say so before the next dollar goes in.
//What you get
What a PPC engagement includes.
Unit economics first
What a customer is worth over time and what you can afford to pay to win one. Every bid, budget and channel decision hangs off that number.
Channel selection
Google Search for intent, Local Services Ads for service businesses, Meta to create demand, LinkedIn to reach a named account. We fund the one that fits before adding more.
Campaign build
Structure, match types, negatives, audiences, ad copy and creative, built to be readable by a human and scalable by the platform.
Conversion tracking that counts
Calls, forms, bookings and, where possible, revenue back into the platforms, so smart bidding optimizes toward customers instead of clicks.
Landing pages that match the ad
The headline echoes the search, the next step is obvious, and the proof shows up before the fold. One page, one job.
Honest reporting
Cost per booked customer, what is working, what is wasting spend, and what we are changing next. Not a dashboard of impressions.
//What is usually broken
Why your ad spend is leaking.
The campaign optimizes for clicks or reach, so you buy cheap eyeballs that never had any intent to buy.
Nobody knows your real customer value, so there is no honest ceiling on what a lead can cost, and the budget drifts.
The landing page does not match the ad, so interest gets lost in the two seconds between the click and the headline.
Conversion tracking is incomplete or double counting, so the account looks busy without proving which clicks became customers.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
The chain, in order.
Start with your economics
Customer value, margin, and the break-even cost per customer. Most accounts never establish it, and every later decision suffers for it.
Pick the channel that fits
High-intent search first for most businesses, Local Services Ads for service categories, paid social when demand has to be created. We add a channel only when the first one produces.
Fix the offer and the page
The offer carries more weight than the copy, and the landing page has to match the ad. We line the chain up so the spend has somewhere productive to go.
Measure, then scale the winner
We track booked customers back into the platforms, set a cost cap on day one, and put the budget where the proof is, not where the guess was.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
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//Receipts
What this work has produced.
Method of Beauty
Ads built on what people actually search for
Deep keyword research first, then landing pages built for those searches and campaigns with the messaging built around them, for a med spa that sat on page two for most of what it sells. The clicks cost a fraction of the industry average.
Read the case studyBody Juice
Customer base up 600%, revenue up 350%
Our founders' own juice bar. An education-based Instagram campaign reached 76,000 people and was shared 12,000 times, and NFL players, a Bachelor lead and a vlogger with millions of followers came through the door.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Is PPC the right next dollar for you?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Do people already search for what you sell?
//Why trust us with it
Aligned with you, not the platform.
We report what helps you decide
Clicks and impressions matter only in context. We connect spend to the clearest business outcome we can track, so you know what is working and what should change next.
We will tell you to spend less
If the math does not close, we say so. Sometimes the right answer is a sharper offer or a different channel before another dollar goes in.
No guarantees on results
Anyone promising a fixed number of customers at a fixed cost is selling the one thing nobody can promise. We promise discipline and honesty.
You own the ad accounts
We are added as a user, never the owner. The account, the data and the history stay yours if we ever part ways.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
When paid search earns its place and when it quietly drains you.
The auction, quality score, and why your costs keep rising.
How to run paid search well, week to week.
The real-world math on which to start with for a service business.
The whole chain, in order, and why one weak link wastes the budget.
The psychology behind ads that work, with real examples.
The decisions that turn a click into a customer.
What 27 agencies actually charge for paid media and the rest.
An honest ranking of channels for a small budget, in order.
//Related services
The work this connects to.
Search, Performance Max and Shopping campaigns built around your unit economics.
Meta campaigns across Facebook and Instagram that create demand and prove it.
Account-targeted campaigns for B2B buyers, without the LinkedIn price tag surprise.
Paid and organic search planned together, so you never pay for a click you already earn.
Ongoing management of an account you already run: structure, bids, negatives, tracking.
Google Guaranteed leads for service businesses, paid per lead instead of per click.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
You only pay when somebody clicks your ad, not when it is shown. Google calls the same thing cost per click, and the price you actually pay is usually less than the maximum you set.
Source: Google Ads Help: cost per clickThe amount one click costs you. It moves with competition and with how relevant your ad and landing page are, which is why the same click can cost a competitor more than it costs you.
Source: Google Ads Help: cost per clickClicks divided by the number of times an ad or a listing was shown. It is the honest read on whether your message is worth clicking, separate from how big your budget is.
Source: Google Ads Help: click-through rateEverything that puts you on a search results page, paid and organic together. Most agencies use it to mean paid search only. We use it the broad way, because the two halves should be planned as one.
Source: Google Search Central: how Search worksGoogle's listings above the map for service businesses, with the Google Guaranteed badge. You pass a background and licence check, and you pay per lead rather than per click.
Source: Google Ads Help: Local Services Ads//Common questions
Things we get asked first.
What does a PPC agency actually do?
The useful version: establishes what a customer is worth to you, chooses the channel that fits, builds the campaigns and the tracking, writes the ads, fixes the landing page, and manages bids and budgets against cost per booked customer. The useless version sets up a campaign and sends you a dashboard of impressions. We do the first one.
Can you guarantee a number of customers?
No. Volume depends on your offer, your market and your budget, and anyone promising a fixed number at a fixed cost is selling fiction. We promise to build the chain properly, measure honestly, and tell you quickly if the math does not work.
Which platform should I start with?
For most local service businesses, Local Services Ads and Google Search, because the intent is already there. For visual products and new categories, Meta, because demand has to be created. For a short list of named companies, LinkedIn. We will tell you which fits your category and budget before we build anything.
How much should I budget for PPC?
It depends on what a customer is worth to you, which is the first thing we figure out. We would rather start small, prove the math on a few hundred clicks, and scale a winner than spend big on a guess. In most cases the account tells you the right budget within the first month.
Do I keep my ad accounts?
Always. We are added as a user on accounts you own. The account, its history and its data stay yours if we ever stop working together, and so does every landing page we built.
Do you work with businesses outside Orange County?
Yes. We are based in Irvine, California, and most of the work happens over calls and shared documents, so we run accounts for businesses across the US. Local knowledge helps most for Local Services Ads and geo-targeted search, and we bring it.
What happens if a channel is not working?
We tell you, and we either fix the weak link in the chain or recommend you stop. We make money by being worth keeping, not by quietly running a losing campaign.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?