//Paid Advertising
A PPC agency built around what happens after the click.
Clicks tell us whether an ad earned attention. They do not tell us whether the business made money. We work backward from your economics, choose the paid channel with a clear job to do, and connect spend to the strongest business outcome your systems can reliably measure. Work directly with our founders. No account-manager handoff.
An advertising agency plans and creates advertising. At Mining Wells, the work can include the campaign, landing page and measurement.
Paid advertising is a chain. Targeting can be right while the offer is wrong. The ad can work while the landing page loses the visitor. A form can fill up while none of those leads become customers. We start before the bid, working backward from the economics and the strongest business outcome your systems can reliably measure. Then we decide which paid channel, if any, has a credible job to do.
PPC means pay per click, one way digital advertising is priced. Some campaigns charge for clicks. Google's Local Services and other pay-per-lead formats charge for leads. Other campaigns can be priced around impressions or another outcome. We manage the paid program around what it produces, not around one billing model. You own the accounts.
//Before we prescribe it
You may need paid advertising. You may not.
Selling a service is not a reason to prescribe it. We look at the business first: the bottleneck, the economics, the buying path and what your current marketing is already doing. If paid advertising has a clear job, we will tell you why. If the problem is somewhere else, we will say that too.
//Where we would look first
We start with the business problem, not the ad platform.
Existing search demand
People are already searching for what you sell. We would usually inspect paid search first. The question is whether the economics, search terms and landing page make buying that demand worthwhile.
See how we run Google AdsDemand creation
The right customer exists, but they are not necessarily searching yet. Paid social may deserve the first look. The offer and creative have to earn attention before the landing page gets a chance.
See our Meta advertising workIdentifiable B2B buyer
You can describe the buyer by company, role or industry. LinkedIn may make sense when the value of the sale can support the cost of reaching a narrow professional audience.
See how we approach LinkedIn AdsFunnel not ready
Buying more traffic would make the leak more expensive. If the offer, page or measurement is the real constraint, we would fix that before recommending more media spend.
//What you get
What a PPC engagement includes.
Economics before budget
We work backward from customer value, margin and close rate to the acquisition cost the business can support. That gives the media budget something more useful than a round number to answer to.
Channel selection
Google Search when existing demand is visible. Local Services Ads where the category is eligible. Meta when paid social has a clear job. LinkedIn when the buyer is identifiable by company, role or industry. We choose from the buying behavior and the economics, not from a favorite platform.
Campaign build
Search terms, match types, negative keywords, audiences, ads and creative, structured so we can see what is producing useful activity and what is spending without earning its place.
Conversion measurement
Calls, forms, purchases and, where your systems allow it, qualified leads or booked customers sent back as conversion signals. Google's automated bidding can optimize toward the conversion goals configured for the campaign, so those goals should represent the most useful outcomes you can reliably measure.
Landing pages that match
The page should continue the promise made in the ad. Same offer, same intent, clear next step. No making the visitor work out whether they landed in the right place.
Reporting you can use
Spend, qualified outcomes, acquisition cost where it can be measured, what changed and what we are doing next. Clicks and impressions stay in the report, but they do not get to pretend they are the result. Your ad agency should explain what the campaign is meant to produce and what the reporting can actually show.
Advertising, measured against the agreed outcome.
A performance marketing agency connects campaign decisions to measurable actions. That does not, by itself, describe how the agency charges. At Mining Wells, we agree on the campaign’s job, the reporting and the paid scope.
//Paid media results
Meta clicks cost 60% less than the average advertiser pays.
Medical practice
For a medical practice, we ran paid media alongside service pages, search work and landing pages built around what prospective patients were looking for. On Meta, the cost per click came in 60% lower than what the average advertiser pays.
Read the case study
Technology company
Paid ads in a strategic geo-targeting campaign around its market's biggest conference
Ads that reached attendees where they were and content from the event itself, written up as a playbook the company can run again.
Read the case study//Two-minute quiz
Is paid advertising your next dollar?
Four questions about your situation. Send the answers to our founders and get a straight answer back.
Question 1 of 4
Are people already looking for what you sell?
//How we work
The chain, in order.
- 01
Decide what the campaign has to produce.
We start with the economics and the strongest outcome your systems can reliably measure. A click is not the goal unless selling clicks happens to be your business.
- 02
Build the whole chain.
Channel, targeting, offer, ad, landing page and measurement are planned together. A campaign is only as useful as the weakest handoff in that chain.
- 03
Manage what the evidence earns.
We watch where the money goes, what turns into useful business outcomes and what changed. Good evidence earns more budget. Bad economics do not.
Starts with a short founder conversation.
//What you can count on
Aligned with you, not the platform.
//Common questions
What the platforms actually mean.
What does PPC mean?
PPC means pay per click. Google describes CPC, or cost-per-click, as a pricing model where the advertiser pays when someone clicks the ad. PPC is another name commonly used for that model.
Google Ads HelpDoes every paid ad charge per click?
No. CPC is one pricing model. Google's Local Services and pay-per-lead campaigns charge for valid leads rather than ordinary ad clicks.
Google Ads / Local Services HelpWhat is a conversion action in Google Ads?
Google defines a conversion action as a specific customer action the advertiser has decided is valuable, such as a purchase or phone call.
Google Ads HelpWhat is Smart Bidding?
Smart Bidding is Google's set of automated bidding strategies that use Google AI to optimize for conversions or conversion value in each auction.
Google Ads HelpWhat is the difference between maximum CPC and actual CPC?
Maximum CPC is generally the most an advertiser is willing to pay for a click. Actual CPC is the final amount charged for that click, and Google says it is often lower than the maximum bid.
Google Ads Help//Not sure this is the right service?
Good. The diagnosis is our job.
Tell us what you sell, what you are spending now and what the account can reliably measure. We will look at the economics and the whole chain before recommending where the next dollar should go.
Starts with a short founder conversation.
//Read more
Want to check our thinking first?
//Related services
The work this connects to.
Search, Performance Max and Shopping campaigns built around your unit economics.
Meta campaigns across Facebook and Instagram, built to earn attention and measure it.
Account-targeted campaigns for B2B buyers, without the LinkedIn price tag surprise.