//Business & Marketing Growth Consulting
A marketing plan you can run, not a deck you file.
Our business growth consulting services start with what you want to achieve. Jessica and Ben review your customers, current marketing and business goals, then recommend the priorities. Start with a free marketing audit. Any further consulting or work we run is scoped and agreed with you.
Starts with a short conversation with our founders. No cost.
A useful marketing plan turns strategy into decisions the team can act on. The U.S. Small Business Administration describes the plan as the bridge between strategy and action, commonly covering the target market, competitive advantage, goals, actions and budget. Michael Porter makes the harder point in Harvard Business Review: strategy requires trade-offs. A plan should make those choices clear, including what the business is deliberately not doing.
We write custom marketing plans and playbooks for businesses in Orange County and across the US, from a base in Irvine, California. Jessica and Ben are the business growth consultants you work with. Each has started four companies, and they stay involved through the agreed work. Our founders built Body Juice from a folding table into a storefront business, and its customer base grew 600%. That experience matters here because we have had to make marketing choices with our own money, not just recommend them with somebody else's. The plan we write for you is specific enough to check, honest about your stage, and yours to keep. If you want us to run it, we do that too, month to month.
Source: U.S. Small Business Administration, Marketing and salesSource: Harvard Business Review, What Is Strategy? (Michael Porter)//Start free
Start with the free marketing audit.
Our founders will look at the business and tell you what's working and what's not. When the business needs deeper research, a documented strategy and a 90-day operating playbook, that is what this service is for.
//Before we write the plan
The business decides the plan. Not our template.
We start with the business goal, economics, customer evidence, constraints and current marketing. The work can look very different from one company to the next. We do not decide the channel mix or sequence before we have the evidence.
//Growth consulting
Consulting, a plan, or help with the work.
Revenue, qualified demand, reach, repeat business or clearer measurement. We agree which goals matter and how progress will be assessed.
Consulting
Work with a business growth consultant to examine priorities, challenge assumptions and decide what needs attention. The questions and deliverables depend on your goals.
A marketing plan
A written plan sets the priorities, what can wait and how to assess progress. We agree the level of detail and time frame with you.
Help with the work
As a growth marketing agency, we can run the work we agree on, advise your team or combine the two. Responsibilities, deliverables and fees are agreed before that work begins.
//What you get
What a marketing plan includes.
Customer evidence
We review the customer and sales information you can share, along with what you know from running the business. That helps us decide who to focus on and what still needs testing.
Positioning in plain words
What category you are in, what you do differently, and the alternative a buyer would otherwise choose, written the way a real person would say it.
Channel priorities
We recommend channels and priorities around your customer, goals, budget and what is already working. There is no fixed number of channels every business has to run.
Measurement, decided up front
The business outcomes we can reliably measure, the current baseline where one exists, and the diagnostic numbers we need to interpret what happens next.
The 90-day playbook
When a 90-day playbook is part of the agreed work, it sets out responsibilities, budget and checkpoints for the quarter.
A plan you own
The document and the research, delivered in your name.
//Receipts
Read related case studies
Body Juice
Customer base up 600%, revenue up 350%
Our founders' own juice bar. An education-based Instagram campaign reached 76,000 people and was shared 12,000 times, and NFL players, a Bachelor lead and a vlogger with millions of followers came through the door.
Read the case study
Technology company
A marketing function built from zero in four months
The market was sized account by account and three revenue scenarios modeled, so leadership could agree on the pipeline the plan needed. Every channel was measured from the first week.
Read the case study//Two-minute quiz
Is a marketing plan your next dollar?
Four questions give our founders useful context. They do not generate an automatic prescription.
Question 1 of 4
How many marketing channels are active today?
//How we work
Working with a growth marketing consultant
Start with the goal
Tell us what you want to achieve and what you have tried. We agree what progress would mean for the business.
Review what matters
We examine the relevant customer information, marketing and numbers, then explain what we think deserves attention.
Put the priorities in writing
You get our recommendations and the reasoning behind them, including what we would leave alone for now.
Agree the next scope
For further consulting or execution, we agree the responsibilities, deliverables, timing and fees with you before work begins.
Start with the free marketing audit. Further consulting or execution is quoted and agreed separately.
Starts with a short conversation with our founders.
//The case for us
The plan shows its work.
A plan you can run, not a deck you file.
A strategy the team can explain
The target, positioning, priorities and trade-offs should be clear enough that the people doing the work can explain what comes first and why.
Honest about your stage
The plan for your first ten customers should look nothing like the plan for your next thousand. We scope to where you are now, and we will not sell you a program built for a different size of business.
We prioritize ruthlessly
Not everything belongs in the plan at once. We make the trade-offs explicit: what gets funded now, what waits and what we are deliberately not recommending.
No growth-hack theater
We do not add a tactic because it is fashionable. If a channel has no clear job in the plan, it does not get a line item.
//What you can count on
How we operate.
//Common questions
Things we get asked first.
What is a marketing plan?
A marketing plan turns marketing strategy into actions. The SBA lists common elements including the target market, competitive advantage, goals, action plan and budget.
U.S. Small Business Administration, Marketing and salesWhat is the difference between a marketing strategy and a marketing plan?
Strategy sets the overall approach and choices. The marketing plan turns those choices into specific actions, timelines and resources.
American Marketing AssociationWhat is brand positioning?
The American Marketing Association defines brand positioning as establishing where a brand sits in the market relative to competitors so its value can be communicated clearly to the target audience.
American Marketing AssociationWhy do trade-offs matter in strategy?
Michael Porter argues that strategy requires choosing what not to do. Without trade-offs, a company has a collection of activities rather than a distinct strategy.
Harvard Business Review, What Is Strategy? (Michael Porter)Should marketing measurement include revenue?
The SBA recommends comparing marketing and sales costs with the revenue they generate while recognizing that some marketing activities are harder to attribute precisely.
U.S. Small Business Administration, Marketing and sales//Not sure this is the right service?
Let's work out what comes next.
Tell us what you want to achieve. Jessica and Ben will recommend the priorities, then agree on any consulting or marketing work you would like us to take on.
Starts with a short conversation with our founders. No cost.