//SEO
Google Business Profile optimizationfor the moment someone is choosing.
Google says local visibility is mainly based on relevance, distance and prominence. Complete business information helps Google understand what you do, while reviews, photos and accurate details help customers decide whether to call, visit or keep scrolling. We manage the parts you can actually influence.
Google recommends keeping Business Profile information complete and accurate, choosing the right category, maintaining current hours, responding to reviews and adding useful photos. Those are customer-facing basics first, and local-search signals second.
Google Business Profile is one part of local SEO. We offer it on its own when the profile is the main gap, or inside broader local SEO when the website, reviews, links or location pages also need work.
Source: Google Business Profile Help, Tips to improve your local ranking//Before we manage it monthly
If you qualify for a Business Profile, it should be accurate. The question is how much ongoing work it needs.
We look at the profile, local visibility, reviews, website and market before recommending standalone profile management or broader local SEO. A monthly service only earns its place if there is meaningful work to do.
//What you get
What profile optimization includes.
Audit against the pack
Your profile measured against the businesses winning the Map Pack in your market: categories, services, reviews, photos and activity, in plain language.
Categories and services
Primary and relevant secondary categories, services and attributes completed accurately so Google has better information about what the business offers.
Photos, hours, description
Photos that look like a real, open, staffed business, correct hours including holidays, and a description written for a person rather than stuffed with keywords.
Review ask-flow and responses
A simple process for asking real customers for reviews, plus thoughtful responses. Google allows businesses to ask for reviews but prohibits incentives in exchange for them.
Posts, Q&A and monitoring
Useful updates when the business has something worth publishing, customer questions answered where the feature is available, and profile edits monitored so public information stays accurate.
Monthly report on actions
Calls, direction requests, website clicks and Map Pack positions, not raw impressions.
//How Google ranks local results
Google publishes three broad local ranking factors.
Relevance
How well the Business Profile matches what somebody is searching for. Complete, accurate information helps Google understand the business.
Distance
How far the business is from the searcher or the location used in the search. No agency controls this.
Prominence
How well-known the business is. Google says reviews and links are among the information that can contribute.
//Receipts
Read related case studies
Method of Beauty
406 keywords ranking from zero in three months
A med spa with page one for its name and page two for most of what it sells. Search impressions rose 46%, and 138 non-brand terms landed in Google's top three, including the near-me searches that bring people through the door.
Read the case study
Wheelhouse
From page 3 of Google to top rankings
New users on the website up 236% and total users up 232% once the site was rebuilt around what buyers actually search for.
Read the case study
Technology company
Top three in the Map Pack on a brand-new listing
A new Google Business Profile, built into a top-three Map Pack result across the home market. For its main search term, every point on the local rank grid was in the top three, at an average rank close to first place.
Read the case study//Two-minute quiz
How much work does your Google Business Profile need?
Four questions give our founders useful context. They do not generate an automatic prescription.
Question 1 of 4
Is your profile claimed and verified?
//How we work
A clear order of operations.
- 01
Audit the profile and the pack
We audit your profile against the businesses actually winning the Map Pack in your market. You see the gap in plain language before any work starts.
- 02
Fix the foundation
Primary and secondary categories, every service with a real description, correct hours and attributes, an honest business description, and clean NAP consistency across the directories that matter.
- 03
Build a compliant review process
We make it easy to ask real customers for reviews and respond consistently. Google says more reviews and positive ratings can help local ranking. It does not publish review frequency as a ranking factor.
- 04
Manage what needs managing
Keep information accurate, add useful customer updates and photos, monitor changes, and report on calls, directions, website activity and local visibility where the data is available.
No cost. No obligation. Starts with a short conversation with our founders.
//The case for us
The parts we will not fake.
The honest version, on purpose.
No promised rankings
Google says there is no way to request or pay for better organic local ranking. We work the factors you can influence and report what changed.
No fake reviews, ever
Google prohibits incentivized reviews and other fake or misleading contributions. We build a process for genuine customer feedback instead.
You own everything
The profile, the accounts, the review flow, the reports. If we ever part ways, all of it stays with you, working.
It connects to the rest
A Business Profile is one part of local visibility. The website, reviews, links and other information about the business can matter too, which is why we separate profile management from full local SEO.
//What you can count on
How we operate.
//Common questions
Things we get asked first.
What determines local Google rankings?
Google says local results are mainly based on relevance, distance and prominence.
Google Business Profile Help, Tips to improve your local rankingDoes complete Business Profile information matter?
Yes. Google says businesses with complete and accurate information are more likely to appear in relevant local results.
Google Business Profile Help, Tips to improve your local rankingDo reviews affect local ranking?
Google says more reviews and positive ratings can help local ranking. It does not publish review frequency as a separate ranking factor.
Google Business Profile Help, Tips to improve your local rankingCan businesses offer incentives for Google reviews?
No. Google prohibits offering free or discounted goods or services in exchange for reviews, changes to reviews or removal of negative reviews.
Google Business Profile Help, Tips to get more reviewsAre Google Posts a published local-ranking factor?
Google documents Posts as a way to share updates, offers and events with customers. Its published local-ranking guidance does not list posting frequency as one of the three core local ranking factors.
Google Business Profile Help, Create and manage posts//Not sure this is the right service?
Good. The diagnosis is our job.
Talk to our founders. We will look at the business and tell you what we think should happen first.
//Related services