//Public Relations
Coverage you earn
beats attention you rent.
A feature in the local paper, a mention in a trade publication, an award, a podcast slot: earned coverage does what no ad can, because someone else said it. We find the story in your business, pitch it to the outlets your customers trust, and put the coverage to work across your search and brand.
Public relations for a local or growing business is not a press machine and a crisis line. It is a few clear stories, told to the right editors, at the right time, with the coverage then used properly: on the site, in the Google profile, in the sales conversation, and as the authority signals that search engines and AI assistants trust. A PR agency scoped that way is affordable, measurable and honest about what it can do. We do not promise a feature. We promise a story worth running, pitched to people who run stories like it.
We run public relations for businesses in Orange County and across the US, alongside the search and brand work it feeds. Our founders earned coverage for their own business before this agency existed: a Yelp Orange County feature, and a vlog placement from a creator with millions of followers, for a juice bar that started at a farmers' market. Earned coverage is also the best link a business can get, which is why our PR work and our link building share a team.
//What you get
What PR includes.
Story development
The angles in your business that an editor would actually run: the founder story, the data, the local first, the milestone, the point of view.
Media list and relationships
The local, regional and trade outlets, the reporters who cover your category, and the podcasts and newsletters your customers read.
Press releases and pitches
Written for a journalist, short and specific, sent by a person with a name, followed up without being a pest.
Awards and recognition
The local and industry awards worth applying for, with the applications written and submitted on time.
Coverage put to work
Every placement used on the site, the Google profile, social and sales, and counted as the authority signal it is.
Monthly reporting
Pitches sent, coverage earned, where it ran, what it linked to, and what it moved in search and inquiries.
//What is usually broken
Why nobody has written about you yet.
You have a real story, a founder, a first, a milestone, and nobody has ever put it in front of an editor.
The last press release was about you and not about the reader, so it was deleted in the two seconds it got.
A competitor with a worse business is in the local magazine every quarter because they asked and you did not.
The one feature you did get sits in a drawer, instead of on the site and the profile where it would earn trust and authority every day.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we earn coverage.
Find the stories
A working session on what is genuinely newsworthy in your business, and the two or three angles worth pitching this quarter.
Build the list
The outlets and reporters who cover your category and your area, with what each one actually runs.
Pitch, follow up, place
Short, specific pitches from a person, followed up on a schedule, with the assets an editor needs ready to go.
Put it to work
Coverage placed on the site and the profile, shared, used in sales, and counted for the search authority it carries.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
Not ready? Keep reading
//Receipts
What this work has produced.
Body Juice
A Yelp Orange County feature and a vlog seen by millions
Coverage that was earned, not bought: a Yelp Orange County feature, and a vlog placement from a creator with millions of followers, all from a brand that started as a juice cart at a farmers' market.
Read the case studyBody Juice
Customer base up 600%, revenue up 350%
Our founders' own juice bar. An education-based Instagram campaign reached 76,000 people and was shared 12,000 times, and NFL players, a Bachelor lead and a vlogger with millions of followers came through the door.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Is PR your next dollar?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Is there a story in your business?
//Why trust us with it
PR without the promises.
No guaranteed placements
Editors decide what runs. Anyone guaranteeing coverage is either paying for it or lying. We promise a story worth running and the work to place it.
Scoped to what you need
Local and trade coverage, awards and podcasts, tied to your marketing. Not a national press machine you do not need and cannot use.
We have earned it for ourselves
Our founders' own business was featured because the story was real. We know what that took and how to find it in yours.
Coverage that compounds
Every placement is also a link, a trust signal and a sales asset. We plan for all three.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
How modern PR builds links and trust at the same time.
Why earned coverage is the best authority signal a site can get.
A point of view that earns coverage without asking.
When a creator placement is worth it, and when it is not.
Real ways to get found without a budget, press included.
A brand is a promise plus consistency, and coverage tests both.
Where earned coverage sits next to paid.
A folding table, a viral campaign, and the coverage that followed.
//Related services
The work this connects to.
Paid search and paid social run as one account, measured by booked customers.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Common questions
Things we get asked first.
What does a PR agency do for a small business?
Finds the stories in your business that an editor would run, pitches them to the local, regional and trade outlets your customers trust, applies for the awards worth having, and puts the coverage to work on your site, your Google profile and your sales. Scoped that way, it is affordable and measurable.
Can you guarantee we get featured?
No. Editors decide what runs, and anyone guaranteeing coverage is either paying for it or lying. We promise a story worth running, a list of people who run stories like it, and disciplined follow-up. Most businesses with a real story get coverage. We will tell you honestly whether yours has one.
Is PR the same as advertising?
No. Advertising is space you pay for. PR is coverage an outlet chooses to run because it is a story. Readers trust the second one more, which is the whole point, and it costs your time and ours rather than a media budget.
How does PR help with SEO and AI search?
Earned coverage produces links from authoritative sites and mentions that search engines and AI assistants treat as corroboration. It is the best link building there is, which is why our PR and link building work share a team.
Do you handle crisis communications?
No. We scope PR to earned coverage, awards and placements for growing businesses. A crisis needs a specialist, and we will point you to one rather than pretend.
How long before PR produces coverage?
Pitching starts within weeks, and local and trade placements often land within the first quarter when the story is real. Larger features take longer. We report every pitch and placement monthly so you can see the work whether or not a given month brought a hit.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?