//Public Relations
Earned coverage gives your business a third-party voice.
Local press, trade publications, awards and relevant podcasts can put your story in front of people through a source other than your own marketing. We develop the angle, research who covers it and do the outreach. Editors decide what runs.
The Public Relations Society of America defines PR as a strategic communication process built around relationships between an organization and its publics. Our scope here is earned media: story development, journalist outreach, awards and relevant podcast opportunities, coordinated with search and brand work where it makes sense. Editorial decisions stay with the publisher. We do not buy coverage and call it earned.
We run public relations for businesses in Orange County and across the US, alongside the search and brand work it feeds. Our founders earned a Yelp Orange County feature and a vlog placement from a creator with millions of followers for Body Juice before Mining Wells existed. That experience informs the work, but every pitch still has to earn its own yes. When a publisher includes an editorial link, the placement can also send referral traffic and support search visibility. The link itself is never guaranteed.
Source: Public Relations Society of America, About Public Relations//Before we pitch
PR needs a real story and a reason to tell it now.
We look at what is actually newsworthy, who would care, what proof exists and what the business is trying to accomplish before recommending outreach. We do not invent a press angle because a retainer needs one.
//What you get
What PR includes.
Story development
Angles with a credible reason for an editor to consider them: original data, a meaningful milestone, local relevance, relevant expertise or a timely point of view. We do not manufacture news.
Media research and targeting
The outlets and reporters that cover the category or geography, plus relevant podcasts and newsletters, researched for the story at hand.
Pitches and press materials
A concise pitch for the reporter, plus a release, background material, images or data when the story actually calls for them.
Awards and recognition
The local and industry awards worth applying for, with the applications written and submitted on time.
Coverage put to work
When coverage lands, we turn it into usable third-party proof on the site, in sales materials and on owned channels where appropriate.
Monthly reporting
Pitches sent, responses, coverage earned, referral traffic and links where present, plus the search and inquiry trends we can observe without pretending one placement caused them.
//Receipts
Read related case studies
Body Juice
A Yelp Orange County feature and a vlog seen by millions
Coverage that was earned, not bought: a Yelp Orange County feature, and a vlog placement from a creator with millions of followers, all from a brand that started as a juice cart at a farmers' market.
Read the Body Juice case study
Technology company
A founder's LinkedIn presence, built from zero
The posts led to speaking engagements, podcast interviews and investor attention, alongside the social side of the company's fundraising announcements and the press coverage that followed. On LinkedIn, followers grew more than 3x, all organic.
Read the technology case study//Two-minute quiz
Is PR your next dollar?
Four questions give our founders useful context. They do not generate an automatic prescription.
Question 1 of 4
Do you have something concrete and verifiable that could be relevant outside the company?
//How we work
How we pursue earned coverage.
- 01
Find the credible angles
We look for the strongest stories the business can actually substantiate. The number depends on what is there, not on a monthly quota.
- 02
Build the list
The outlets and reporters who cover your category and your area, with what each one actually runs.
- 03
Pitch and follow up
Short, specific pitches from a real person, with the supporting material an editor needs. We follow up. The publication decision stays with the editor.
- 04
Put it to work
When coverage lands, we use it as third-party proof, share it where useful and track referral, inquiry and search activity where those signals are measurable.
We will look at the business before recommending PR, search, paid media or something else. If there is no credible story to pitch, we will say so.
//The case for us
What we will and will not promise.
PR without the promises.
No guaranteed placements
Editorial coverage is the publisher's decision. Paid or syndicated placement is a different product and should be identified as such. We guarantee the research, outreach and follow-up, not the editor's yes.
Scoped to what you need
Local and trade coverage, awards and podcasts, tied to your marketing. Not a national press machine you do not need and cannot use.
We have earned it for ourselves
Our founders' own business earned a Yelp Orange County feature and a vlog placement from a creator with millions of followers before Mining Wells existed.
Coverage can do more than one job
A placement can become third-party proof and a sales asset. If the publisher includes an editorial link, it can also send referral traffic and support search visibility. We do not promise the link.
//What you can count on
How we operate.
//Common questions
Things we get asked first.
What is public relations?
PRSA defines public relations as a strategic communication process that builds relationships between organizations and the publics that matter to them.
Public Relations Society of America, About Public RelationsWhat is earned media?
Earned media is coverage a publisher or creator chooses to give rather than editorial space the business buys. The outlet controls whether it runs and how it is framed.
Federal Trade Commission, Native advertising guideIs sponsored content the same as earned media?
No. Sponsored or native advertising is paid commercial content. The FTC says its commercial nature must be disclosed clearly when consumers could otherwise mistake it for independent editorial content.
Federal Trade Commission, Native advertising guideDo earned-media placements always include a backlink?
No. The publisher decides whether to include a link and how that link is treated. Coverage can still have value without one.
Google Search Central, SEO Link Best PracticesHow does Google treat paid links?
Google says links purchased for ranking purposes can violate its spam policies. Paid placements should use the sponsored or nofollow link attribute so the commercial relationship is clear to Google.
Google Search Central, Spam PoliciesCan editorial coverage be guaranteed?
Genuine editorial coverage depends on an independent publication decision. Guaranteed publication is a different arrangement, such as paid, sponsored or syndicated distribution.
Federal Trade Commission, Native advertising guide//Not sure this is the right service?
Good. The diagnosis is our job.
Talk to our founders. We will look at the business and tell you what we think should happen first.