//Paid Advertising
Google Local Services Ads, run
like the phone line they are.
Local Services Ads sit above everything else on Google, carry the Google Guaranteed badge, and charge you per lead instead of per click. For service businesses they are usually the first paid dollar. We set them up, keep them ranking, and make sure the calls get answered.
Google Local Services Ads are the listings at the very top of the results page for searches like "plumber near me" or "HVAC repair," the ones with the green Google Guaranteed check mark. They work differently from Google Ads: you pass a background and license check, you pay per lead rather than per click, and your position depends on reviews, responsiveness and hours as much as on budget. That makes them the best-value paid channel for most home service, legal, medical and professional businesses, and a channel that punishes a slow phone.
We manage Local Services Ads for businesses across Orange County and the rest of the country: the verification process, the profile, the review velocity that decides ranking, the weekly lead disputes that recover money on junk calls, and the response process that turns a lead into a booked job. It fits alongside Google Search and the Google Business Profile, and we run all three as one local plan.
//What you get
What Local Services Ads management includes.
Verification and setup
Business, license, insurance and background checks submitted correctly the first time, so the badge arrives in weeks rather than months.
Profile and job types
Service categories, job types, service area and hours set to match what you actually do, because a wrong category means paying for the wrong leads.
Review velocity
Reviews decide LSA ranking more than budget does. We build the ask-flow that keeps them arriving every week, from real customers.
Weekly lead disputes
Wrong numbers, spam, out-of-area, and jobs you do not do get disputed on a schedule, so you stop paying for leads that were never leads.
Response process
A missed LSA call is a paid lead lost and a ranking penalty. We help set up who answers, how fast, and what they say.
Reporting on booked jobs
Leads, disputes recovered, booked jobs and cost per booked job, alongside your Google Ads and profile numbers in one report.
//What is usually broken
Why your Local Services Ads underperform.
The profile has been "pending verification" for two months because a document was uploaded wrong and nobody chased it.
Calls go to voicemail during the busiest hour, so Google ranks you lower and the paid lead books the next company.
Nobody disputes the junk leads, so you pay for spam, wrong numbers and jobs outside your service area every week.
Reviews arrive twice a year in a burst, and the competitor with a review every three days holds the top spot.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we run Local Services Ads.
Get verified properly
We prepare and submit the license, insurance and background paperwork, then chase it until the badge is live.
Set the profile to win
Categories, job types, service area, hours and bidding mode chosen for the jobs you want, with the ones you do not want excluded.
Feed the ranking
A review ask-flow by text and email that your team will actually use, plus responsiveness monitoring, because those decide the position.
Manage the leads weekly
Disputes filed, leads reviewed, the response process checked, and the cost per booked job reported every month.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
Not ready? Keep reading
//Receipts
What this work has produced.
Method of Beauty
406 keywords ranking from zero in three months
A med spa with page one for its name and page two for most of what it sells. Search impressions rose 46%, and 138 non-brand terms landed in Google's top three, including the near-me searches that bring people through the door.
Read the case studyMethod of Beauty
Ads built on what people actually search for
Deep keyword research first, then landing pages built for those searches and campaigns with the messaging built around them, for a med spa that sat on page two for most of what it sells. The clicks cost a fraction of the industry average.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Are Local Services Ads your next dollar?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Is your business a local service people search for by need?
//Why trust us with it
Honest local ads.
We know what decides the ranking
Reviews, response time and hours matter more than budget. We work on those, not just the bid.
We recover your money
Disputing junk leads every week is tedious and worth real money. We do it on a schedule.
No promised lead counts
Lead volume depends on your market, your category and your reviews. We promise the setup, the process and honest reporting.
Your profile, your account
The Local Services account, the reviews and the lead history all stay in your name.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
Which to start with for a service business, with the math.
Where LSAs fit in the plan for a trade.
The channels that actually book jobs for HVAC companies.
What works now, ranked honestly.
The profile and the LSA feed on the same reviews.
The organic half of winning the map.
Getting found by the neighbors who need you.
How this plays out for one trade we work in.
The plan for a plumbing business, LSAs included.
//Related services
The work this connects to.
Paid search and paid social run as one account, measured by booked customers.
Search, Performance Max and Shopping campaigns built around your unit economics.
Meta campaigns across Facebook and Instagram that create demand and prove it.
Account-targeted campaigns for B2B buyers, without the LinkedIn price tag surprise.
Paid and organic search planned together, so you never pay for a click you already earn.
Ongoing management of an account you already run: structure, bids, negatives, tracking.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
Google's listings above the map for service businesses, with the Google Guaranteed badge. You pass a background and licence check, and you pay per lead rather than per click.
Source: Google Ads Help: Local Services Ads//Common questions
Things we get asked first.
What are Google Local Services Ads?
The listings at the very top of Google for local service searches, marked Google Guaranteed or Google Screened. You pass a background and license check, and you pay per lead rather than per click. Ranking depends on reviews, responsiveness and hours as much as on your budget.
Which businesses qualify for Local Services Ads?
Home services like plumbing, HVAC, electrical, cleaning and pest control, plus legal, real estate, financial and some medical and wellness categories, with the list expanding. We check your category and your market before recommending it.
How much does a Local Services Ads lead cost?
It varies by category and market, and Google sets the price per lead. The more important number is what a booked job costs after disputes, which is what we report. For most service businesses it compares well with a paid search click that may or may not turn into a call.
Can you dispute bad leads?
Yes, and it is a big part of the value. Spam, wrong numbers, out-of-area requests and jobs you do not do can be disputed for credit, and it has to be done consistently. We do it weekly.
Should I run Local Services Ads or Google Ads?
For most service businesses, Local Services Ads first, because they charge per qualified lead and sit above the map. Google Search layers on once that is producing, for the searches LSAs do not cover. We run both as one local plan with the Google Business Profile.
Why is my Local Services Ad not showing?
Usually one of four things: verification incomplete, a low responsiveness score from missed calls, too few recent reviews, or a budget that ran out early in the week. We diagnose which, and fix it in that order.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?