//A sample website we built
Restaurants are won at the curb, on Instagram, and at the search box. We help independent restaurants and hospitality groups own all three, with the kind of brand work and digital systems most agencies cannot pull off without losing the soul of your room.
Ready to grow your business?
//Sound familiar?
Every business is different. The patterns are not.
Your reservations come 80% from OpenTable and Resy and you have no direct relationship with the people sitting in your seats.
Your website was built by a designer in 2019 who never updated the menu and never optimized for mobile.
Your Google reviews are 4.7 with 280 reviews. The mediocre place across the street is 4.4 with 1,800 and shows up first.
You spent $40K on a new logo and brand book that nobody outside the restaurant has ever seen.
What we do
Fractional Chief Marketing Officer & Head of Growth
For teams that need a senior marketing operator without the cost or commitment of a full-time hire. We step in as your fractional CMO and head of growth: we set the commercial strategy from first principles, decide which experiments to run first, and tune the playbook as the numbers come back. We run in focused sprints, write the plays, and either hand them to your team or execute them with you. Messaging, strategy, ads, SEO, email, and the website, scoped to what your business actually needs. We do not sell a fixed package, because no two companies need the same thing.
Not sure you need a full-time CMO?
That is exactly the point. We scope the work to what your business actually needs, then write the plays, execute them, or both. Let us map it with you.
Growth & GTM
When you need the strategy itself, not the full CMO engagement. We build your go-to-market from first principles: who to win, why they pick you, the experiments to run first, and the playbook to run them. We write the plays in focused sprints and can hand them to your team or run them with you. No investor decks, no canned sales scripts, just a commercial strategy you can act on.
Ads & Leads
Most agencies spend your budget learning what they should have known on day one. In most cases, we do not run a dollar of ads until we know which message converts. Then we go where your buyers actually are: Local Services Ads when you need leads tomorrow, Google Search when intent is high, Meta for scale, LinkedIn to land a specific account. We judge every dollar against booked revenue, not a vanity dashboard.
SEO + GEO/AEO
Your buyers check Google first, and increasingly they ask ChatGPT. We took Wheelhouse from page 3 of Google to top rankings, and a brand-new AI startup to the top three of the Map Pack in about four months. We are also one of the few teams shipping GEO and AEO work, the kind that put that same startup at #1 inside ChatGPT, Perplexity, Gemini, and Claude for its category. The boring work that compounds, plus the new work most agencies have not figured out yet.
See it in action
The Wheelhouse case study walks the climb out of page 3, step by step, no mystery.
Messaging & Conversion
You are probably not losing customers because of your product. You are losing them because the words on your site do not land. We say what you do in the language your buyers already use, write the copy across every page and campaign, then test it against how real people behave. When a headline loses people, we see it and rewrite it. We treat your messaging like a campaign, which is why, in most cases, it keeps converting better over time.
Email & Outreach
Email is the one channel you own: no auction, no algorithm deciding who sees you. We build the flows that turn subscribers and slow leads into customers, write outreach built to earn the reply instead of the spam flag, and set up review systems that put your happiest customers to work. Body Juice ran this playbook with us: 65%+ open rates and a 300% revenue increase. The unglamorous work that quietly compounds, running without you having to chase it.
Websites
A pretty site that does not sell is just an expensive brochure. When you actually need a new one, we build in React, Next.js, or WordPress, whatever serves you best. Editorial-grade design, fast as anything, hosted on Vercel, mobile-first. Built to turn visitors into customers, not to win design awards nobody pays you for.
See it in action
Wheelhouse went from page 3 to the top 3 on Google for over 300 keywords.
//Common questions
Things we get asked first.
Can you handle multi-location restaurant groups?
Yes. We treat each location's local SEO and review strategy independently while keeping the brand voice and creative direction unified at the group level.
Do you do menu and brand photography?
We art-direct it. We have a network of food photographers in major markets we can bring in, or we work with your existing photographer to sharpen the output.
Will you help us reduce our OpenTable / Resy dependency?
Yes, that is a core part of what we do for restaurants. The platforms are valuable for discovery but expensive for repeat. We build the direct booking funnel so you keep more of every cover.
//How we work
What you can count on.
Every account gets senior-level judgment, ownership, and oversight.
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?