//Ads & Leads
Ads measured by customers,
not clicks.
Anyone can spend your budget. We build paid campaigns around what a customer is actually worth to you, then track the cost per booked customer. The rest is theater.
Most ad accounts fail for boring reasons: the wrong objective, an audience that is too broad, a weak offer, or a landing page that undoes the click. We walk the whole chain before we touch a bid, because a great ad pointed at a broken page is just an efficient way to lose money. And we start with your math, because if a customer is worth $80 and a click costs $5, the strategy is very different than if a customer is worth $5,000.
//What is usually broken
Why your ad spend is leaking.
The campaign optimizes for clicks or reach, so you buy cheap eyeballs that never had any intent to buy.
Nobody knows your real customer value, so there is no honest ceiling on what a lead can cost.
The landing page does not match the ad, so interest gets lost before the visitor converts.
Conversion tracking is incomplete, so the campaign looks busy without proving which clicks became real opportunities.
//How we work
The chain, in order.
Start with your economics
What is a customer worth over time, and what can you afford to pay to win one? Everything downstream is decided by that number, and most accounts never establish it.
Pick the channel that fits
Local Services Ads and Google Search for high-intent demand, paid social to create demand for visual products. We fund the one that fits before adding more.
Fix the offer and the page
The offer carries more weight than the copy, and the landing page has to match the ad. We line up the whole chain so the spend has somewhere productive to go.
Measure cost per customer
We track booked customers and revenue back into the platforms, set a cap on day one, and report the number your accountant cares about.
//Why trust us with it
Aligned with you, not the platform.
We report what helps you make decisions
Clicks and impressions matter, but only in context. We connect ad spend to the clearest business outcomes we can track, so you know what is working, what is wasting money, and what should change next.
We will tell you to spend less
If the math does not close, we say so. Sometimes the right answer is a sharper offer or a different channel before another dollar goes in.
No guarantees on leads
Anyone promising you a fixed number of leads at a fixed cost is selling the one thing nobody can promise. We promise discipline and honesty.
You own the ad accounts
We are added as a user, never the owner. The account, the data, and the history stay yours if we ever part ways.
//What you can count on
How we operate.
//Learn the work first
The thinking behind our ads.
The auction, quality score, and why your costs keep rising, explained.
When paid search earns its place and when it quietly drains you.
The real-world math on which to start with for a service business.
The whole chain, in order, and why one weak link wastes the budget.
The four definitions of a lead and why most lead gen quietly fails.
Why most leads are not ready today, and how to be there when they are.
An honest ranking of channels for a small budget, in the right order.
The psychology behind ads that work, with real examples.
Why doing only one stalls growth, and how they work together.
//Common questions
Things we get asked first.
Can you guarantee a number of leads?
No. Lead volume depends on your offer, your market, and your budget, and anyone promising a fixed number at a fixed cost is selling fiction. We promise to build the chain properly, measure honestly, and tell you the truth quickly if the math does not work.
Should I run Google Ads or Local Services Ads?
For most service-area businesses, Local Services Ads first, because they charge per qualified lead rather than per click and sit above the map. Search Ads layer on once that is producing. We will tell you which fits your category and budget.
Do I keep my ad accounts?
Always. We are added as a user on accounts you own. The account, its history, and its data stay yours if we ever stop working together.
How much should I budget?
It depends entirely on what a customer is worth to you, which is the first thing we figure out. We would rather start small, prove the math, and scale a winner than spend big on a guess.
What happens if a channel is not working?
We tell you, and we either fix the weak link in the chain or recommend you stop. We make money by being worth keeping, not by quietly running a losing campaign.
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?