//SEO
Links earned from places
that would never sell one.
Links still decide who ranks on competitive terms, and the cheap way to get them still gets sites penalized. We earn them the slow, durable way: coverage, data worth citing, and relationships with the outlets your buyers already trust.
Off-page SEO is the part of ranking that happens on other people's websites, and it is where the most damage gets done. Bought links, private blog networks and guest post farms work until the day they do not, and then the cleanup takes a year. Real link building services earn mentions from sites that would never sell one: local press, industry publications, partners, directories that matter, and the pages that cite original data because it is useful. Slower, fewer, and the only kind that survives an algorithm update.
We build authority for businesses in Orange County and across the country as part of SEO or on its own. We have done the cleanup side too, including a disavow of well over a hundred bad domains inherited from a previous vendor, so we know exactly what not to do. The work is research, creation of something worth citing, and the outreach to the right people, done by senior operators who put their name on the email.
//What you get
What link building includes.
Link profile audit
What you have, what is helping, what is toxic, and what competitors have that you do not. With a disavow if the past requires one.
Linkable assets
Original data, local studies, useful tools and definitive guides, built because journalists and writers cite things that are useful.
Digital PR and local press
Pitches to the local and trade outlets your buyers read, with a story worth running rather than a request for a link.
Partner and association links
Suppliers, associations, chambers, sponsors and the directories that carry weight in your category.
Unlinked mentions and reclamation
Places that already mention you without linking, turned into links with one polite email.
Monthly reporting
Links earned, where from, what they point at, and the ranking movement on the terms they were meant to move.
//What is usually broken
Why your authority is not growing.
A previous vendor bought links in bulk, and the profile is now a liability waiting for an update to notice.
There is nothing on the site anyone would cite, so outreach is asking for a favor instead of offering a story.
Competitors have local press, association listings and partner links you have never asked for.
Every new page is published into a site with no authority, so it ranks on page four no matter how good it is.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we earn links.
Audit and clean up
The profile, the toxic links, the competitor gap. A disavow if the history needs one, so the new work is not built on a landmine.
Build something worth citing
Original data, a local study, a tool or a definitive guide. The asset decides the outreach, not the other way around.
Pitch the right outlets
Local press, trade publications, partners and associations, with a story written for them, sent by a person with a name.
Reclaim and report
Unlinked mentions turned into links, and a monthly report tying the links earned to the terms they were meant to move.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
Not ready? Keep reading
//Receipts
What this work has produced.
Body Juice
A Yelp Orange County feature and a vlog seen by millions
Coverage that was earned, not bought: a Yelp Orange County feature, and a vlog placement from a creator with millions of followers, all from a brand that started as a juice cart at a farmers' market.
Read the case studyWheelhouse
From page 3 of Google to top rankings
New users on the website up 236% and total users up 232% once the site was rebuilt around what buyers actually search for.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Is link building your next dollar?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
How competitive are the terms you want to rank for?
//Why trust us with it
Link building that will not get you penalized.
We never buy links
No paid placements disguised as guest posts, no private networks, no link farms. Every link has to be one the site would give anyway.
Fewer, better
Ten links from places your buyers trust beat two hundred from places nobody reads. We report the first kind.
We have done the cleanup
We inherited a profile with well over a hundred toxic domains once and disavowed them. We know the cost of the shortcut.
Coverage, not just links
Earned mentions bring referral traffic and credibility, not only ranking signals. We plan for both.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
How authority actually gets built, and how it gets destroyed.
How modern PR builds links and trust at the same time.
Including what durable backlink profiles have in common.
Finding the links and authority your rivals have and you do not.
The kind of content that gets cited without asking.
Including the questions that expose link sellers.
The link data sources, honestly reviewed.
Where authority fits in the durable version.
//Related services
The work this connects to.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Map Pack, near-me searches and location pages for businesses that serve an area.
Optimization and management of the listing that is your real homepage now.
Pages and articles written to rank, to be cited by AI, and to be read by a buyer.
Getting cited inside ChatGPT, Perplexity, Gemini and Google AI Overviews.
Search built for one location and one owner, not an enterprise budget.
Pages and articles written by operators, for the searches your buyers run.
Paid search and paid social run as one account, measured by booked customers.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
Earning your place in the unpaid results. Google publishes its own starter guide, and the short version is that you make the site easy to crawl, useful to a reader, and clearly about the thing people are searching for.
Source: Google Search Central: SEO starter guide//Common questions
Things we get asked first.
Do you buy links?
No. Paid placements, private networks and link farms work until Google notices, and then the penalty costs more than the links ever earned. We earn links from sites that would never sell one, which is slower and the only kind that lasts.
How many links will we get per month?
We do not sell a quota, because a quota is how agencies end up buying links to hit it. We report links earned, where from and what they moved. Some months bring one link from a major local outlet. That is worth more than fifty from nowhere.
Can you remove bad links a previous vendor built?
Yes. We audit the profile, identify the toxic domains, request removal where it is possible and file a disavow for the rest. We have done this on a profile with well over a hundred bad domains.
Is link building still important for SEO?
Yes, on competitive terms, and increasingly for AI search as well, because authority signals influence which sources get cited. It matters less on low-competition local terms, where the profile and the content do most of the work. We will tell you honestly how much it matters for your terms.
What is a linkable asset?
Something on your site that a writer would cite because it is useful: original data, a local study, a calculator, a definitive guide. It turns outreach from asking for a favor into offering a story, which is the difference between links that arrive and links that do not.
Do you do local press?
Yes, and it is often the best link a local business can earn. Local outlets, community publications and trade press carry both authority and credibility with your buyers. We pitch them a story, not a link request.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?