We Built a Juice Bar That Fought Human Trafficking, Went Viral, and Drew a Celebrity Crowd

We chose not to continue at that location, and we moved on to focus on other business efforts, including Mining Wells Agency. In no way did Body Juice fail. It was a great honor to be part of the Costa Mesa community, and everything we learned running it is what we now run for clients.

Content that teaches your audience something useful instead of promoting a product. Body Juice's series on where human trafficking happens in Orange County, and what a person can do about it, reached 76,000 people and was shared 12,000 times. People shared it because it was worth knowing, and every share carried the brand with it.

Influencer marketing is getting people with an audience to feature your brand. At Body Juice, NFL players, a Bachelor lead and a vlogger with millions of followers came in through marketing and word of mouth, and posted about it. How each of those relationships started is part of the playbook we run for clients, so we keep the specifics to ourselves.

Customers and followers you earn without paying for ads: search, word of mouth, shares, press and repeat visits. Body Juice's 7,904 Instagram followers and its Yelp Orange County feature were earned, not bought. Paid ads were run in-house and switched off when they did not pay.

It is the free listing that appears on Google Maps and in the map results when someone searches for a business like yours nearby. For a shop on Adams Avenue it is the front door: hours, photos, reviews and directions. We kept Body Juice's current ourselves, and we manage it for clients as part of local SEO.

A social enterprise uses the tools of business to drive social change. Harvard Business School studies and teaches it through its Social Enterprise Initiative. Body Juice was a company, not a charity: it paid its costs like any business and grew to give 100% of its net profits to fighting human trafficking.

Cause marketing links a business's sales to a cause, so buying something also supports it. American Express ran the first nationwide cause marketing campaign in 1983: it gave a cent to the Statue of Liberty's restoration each time its card was used, and a dollar for each new card. It works best when the cause is part of the business itself, not something added to an ad.

Test demand before you sign a lease: a farmers' market stall or pop-up shows what people will buy and at what price. Then line up the permits. A food business in California generally needs a health permit from its county's environmental health department, a local business license, and a seller's permit from the California Department of Tax and Fee Administration if it sells anything taxable.

Measure each email against what it was sent to do. Opens show whether the subject line worked. Clicks, replies, redemptions and repeat visits show whether it brought people in. Reading them together, email by email, shows which messages bring guests back and which ones to stop sending.

Yes. That is the point of this page. The same founders run the playbook for clients: brand identity, social media, influencer and email marketing, SEO and Google Business Profile, and paid ads. Call or text the founders directly using the buttons on this page.