Body Juice
Transforming a Local Juice Bar into a Social Media Sensation
Our founders, Jessica and Ben Wells
Client Overview
Body Juice, a premium juice bar in Costa Mesa, California, founded with a mission to fight human trafficking. The business needed a comprehensive digital marketing strategy to increase visibility, engage their community, and drive both online and in-store sales.
Results Delivered
Body Juice's Social Media & Marketing Strategy
Featured on Yelp OC & Viral Community Impact
Yelp OC Recognition
Mining Wells' strategic social media campaigns caught the attention of Yelp Orange County, who featured Body Juice on their official Instagram account, amplifying Body Juice's reach and credibility in the local community.
Featured by Yelp Orange County with 1,600+ likes and 107 comments
Viral Community Impact
Mining Wells' educational content about fighting human trafficking went viral, demonstrating how purpose-driven marketing can create authentic engagement and community impact while driving business results.
76,019 reach • 10,534 likes • 12,922 shares • 6,384 profile visits
High-Profile Customer Visits
Through word-of-mouth and organic discovery, Body Juice attracted visits from prominent figures across sports, entertainment, and business. These authentic customer experiences demonstrate the quality and appeal of Body Juice's products:
Matt James - The Bachelor Season 25
Matt James, entrepreneur and lead of ABC's "The Bachelor" Season 25, visited Body Juice and shared his experience on Instagram Stories to his millions of followers.
His post highlighted Body Juice's mission statement about fighting human trafficking and showcased the authentic customer experience, demonstrating the power of purpose-driven marketing.
"Then I got a smoothie @bodyjuiceshop"
- Matt James sharing his Body Juice experience
This organic endorsement from a high-profile celebrity reached millions of potential customers and perfectly showcased Body Juice's brand mission and values.
Isaac Rochell & Allison Kuch
NFL defensive end Isaac Rochell and viral social media star Allison Kuch discovered Body Juice and became regular customers. This power couple, with millions of combined followers, helped amplify Body Juice's reach in the sports and lifestyle communities.
This authentic in-store photo showcases the genuine customer experience that made Body Juice a favorite among influencers and celebrities.
Hunter Henry - New England Patriots
New England Patriots tight end Hunter Henry visited Body Juice during his time in California. His endorsement helped establish credibility with the professional sports community and health-conscious athletes.
Hunter's enthusiastic endorsement and visible satisfaction with Body Juice's products speaks to Body Juice's appeal among elite professional athletes.
Drue Tranquill - Kansas City Chiefs
Kansas City Chiefs linebacker Drue Tranquill became a Body Juice fan, bringing additional credibility from the NFL community. His support helped reach fitness enthusiasts and professional athlete networks.
Professional athletes choosing Body Juice validates Body Juice's commitment to quality, nutrition, and authentic ingredients.
Devin Way - Actor
Actor Devin Way, known for his role on "Grey's Anatomy," visited Body Juice and helped expand our reach into the entertainment industry.
Devin's visit and obvious enjoyment of Body Juice's products helped introduce the brand to new audiences in the entertainment industry.
These organic visits resulted from authentic word-of-mouth and the genuine quality of Body Juice's products, demonstrating how purpose-driven businesses naturally attract high-profile customers.
Complete Design & Development Portfolio
Mining Wells provided end-to-end services for Body Juice, from initial architectural concepts to final brand execution. This comprehensive project showcases the full scope of work that transformed a vision into a thriving business reality.
Architectural Floor Plans
The journey began with hand-drawn architectural floor plans designed by Jessica and successfully approved by the health department. This marked the first step in bringing Body Juice to life, requiring precise measurements, compliance with health regulations, and optimal space utilization for a juice bar operation.
The journey began with these floor plans - hand-drawn by Jessica and successfully approved by the health department. This marked the first step in bringing Body Juice to life.
Interior Design & Wall Art Concepts
The visual identity extended into the physical space with custom wall design concepts that would transform the juice bar into an Instagram-worthy destination. These designs perfectly captured the vibrant and energetic spirit of Body Juice while supporting the brand's mission.
Original Design Concept
The original wall design concept created by Jessica, which was later brought to life by a local mural artist.
Final Implementation
The finished mural in all its glory - transformed the space into an Instagram-worthy destination.
Custom Messaging & Brand Communication
A personal touch was added through custom messaging designed to connect with every customer. These communications embodied the heart and soul of Body Juice, serving as daily reminders of the brand's purpose and connection with the community.
Message Design
Custom note designed to connect with every customer who walked through the doors.
Wall Implementation
The final implementation, prominently displayed as a daily reminder of purpose.
Product Development & Label Design
Complete product development included signature menu items, custom label designs, and branded packaging that reflected Body Juice's mission of fighting human trafficking while promoting health and wellness. Every product was carefully crafted to deliver both nutritional value and brand messaging.
Signature Products
The Gym Rat Bowl featuring fresh fruits, house-made granola, and custom label designs.
Brand Identity Design
Product label design showcasing the complete brand identity and creative direction.
This comprehensive portfolio demonstrates Mining Wells' ability to take a business from initial concept to full operation, providing architectural design, brand identity, interior concepts, product development, and digital marketing - all delivered with exceptional quality and attention to detail.
The Challenge
- ✦Limited brand awareness in a competitive market
- ✦Need to establish a strong social media presence
- ✦Limited marketing budget for traditional advertising
- ✦Need to drive both online and in-store sales
- ✦Building a community around the brand's mission
Mining Wells' Solution
- ✦Architectural floor plans designed and approved by health department
- ✦Complete brand identity design including logo and visual identity
- ✦Custom website development and design
- ✦Product label design for all menu items
- ✦Marketing materials and promotional content creation
- ✦Strategic social media campaign that went viral on Instagram
- ✦Targeted Meta ads with high conversion rates
- ✦Creative email promotions with 65%+ open rates
- ✦High-profile influencer partnerships reaching millions
- ✦Education-based content strategy highlighting brand mission
Ready to Transform Your Business?
Let us help you achieve similar results with Mining Wells' comprehensive social media and digital marketing solutions tailored specifically for your business.
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