//SEO
Content writing by people who have
actually done the thing.
Most content writing services sell volume: four posts a month, written from a brief, by somebody who has never run the thing they are describing. We write fewer pages, from the searches your buyers actually type, in a voice that sounds like a person who knows the work.
There is more written content on the internet than anybody will ever read, and almost all of it was produced to fill a calendar. The pages that earn a ranking, and now a citation inside an AI answer, do the opposite: they answer one real question better than anything else on the results page, with specifics only somebody who has done the work would know.
We write service pages, location pages, blog articles and the commercial pages that turn a reader into an inquiry. This site is the working example: more than a hundred guides, organised into topics, interlinked, ranking in Google's top three for hundreds of competitive terms. Same people, same standard, on your site and in your voice.
//What you get
What content writing includes.
The search behind the page
Every brief starts with the term, the intent and what is already ranking, so the page is written to beat something specific rather than to exist.
Your voice, captured properly
A short session on how you talk about the work, then writing that sounds like you on a good day. Not a house style pasted over your business.
Service and location pages
The commercial pages that actually produce inquiries, which most content programs neglect in favour of the blog.
Articles that answer one question
Long enough to be complete, short enough to be finished, with the specifics that make a reader trust the source.
Structure and internal links
Headings, schema-friendly structure and links into your existing pages, so each piece strengthens the ones around it.
Sources and citations
Claims backed by primary sources and linked, which readers trust and AI assistants weigh when they decide whom to quote.
//What is usually broken
Why your content is not working.
It was written to a monthly quota, so every piece competes with nothing and ranks for nothing.
It reads like every other blog in your industry because the same prompt produced all of them.
The blog is enormous and the pages that actually sell, your services and locations, are three thin paragraphs.
Nothing links to anything, so neither a reader nor a crawler can tell what your site is about.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we write.
Pick the target, not the topic
A specific search, with the intent and the current results page in front of us, so we know exactly what the page has to beat.
Interview, then write
Thirty minutes with you or your team is what turns a competent page into one only your business could have written.
Structure for both readers
A human skims and an AI model quotes. Clear headings, direct answers and sourced claims serve both.
Link it into the site
Every new piece points at the commercial pages it supports, and the existing pages point back.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
Not ready? Keep reading
//Receipts
What this work has produced.
Wheelhouse
From page 3 of Google to top rankings
New users on the website up 236% and total users up 232% once the site was rebuilt around what buyers actually search for.
Read the case studyMethod of Beauty
406 keywords ranking from zero in three months
A med spa with page one for its name and page two for most of what it sells. Search impressions rose 46%, and 138 non-brand terms landed in Google's top three, including the near-me searches that bring people through the door.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Are content writing services your next dollar?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Do your buyers research before they choose?
//Why trust us with it
Fewer pages, written better.
Written by operators
The people writing have run the campaigns, built the sites and made payroll. Readers can tell, and so can the models.
Honest about AI
We use it for research and structure where it helps, and we write the parts that matter. Generic paste does not get read or cited.
No word-count theatre
Length follows the question. We will not pad a page to hit a number a tool suggested.
You own every word
The writing, the research and the briefs are yours to keep and reuse.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
How to write for search and humans at once, because they are the same job.
And the ones that quietly do not.
A real point of view, which is what earns citations.
The title tag that earns the click.
The snippet that earns the second look.
Where terms belong, and where they do harm.
The complete guide to structuring a page that ranks.
Whether your writing is getting quoted, and how to tell.
//Related services
The work this connects to.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Map Pack, near-me searches and location pages for businesses that serve an area.
Optimization and management of the listing that is your real homepage now.
Pages and articles written to rank, to be cited by AI, and to be read by a buyer.
Authority earned through real coverage and relationships, never bought in bulk.
Getting cited inside ChatGPT, Perplexity, Gemini and Google AI Overviews.
Search built for one location and one owner, not an enterprise budget.
Paid search and paid social run as one account, measured by booked customers.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
Earning your place in the unpaid results. Google publishes its own starter guide, and the short version is that you make the site easy to crawl, useful to a reader, and clearly about the thing people are searching for.
Source: Google Search Central: SEO starter guide//Common questions
Things we get asked first.
What do content writing services cost?
We price by the page, not by the word, because a service page that produces inquiries is worth more than three blog posts nobody reads. You get a fixed number after a short conversation about the targets. No monthly quota you have to keep feeding.
How many pages a month should we publish?
Fewer than most agencies will sell you. A topic covered properly with a hub and a handful of supporting pieces beats fifty unrelated posts, and it is cheaper. We size the plan to the topics you can realistically own.
Do you use AI to write?
For research, outlines and first drafts where it helps, yes. The point of view, the specifics and the examples from real work are written by people. Content that reads like every other AI article does not get read and does not get cited, and citations are increasingly the point.
Will it sound like us?
That is the job. We spend time on how you actually talk about your work before writing anything, and the first piece is where we calibrate. If it does not sound like you, it is not finished.
Can you write about a technical or regulated field?
Yes, with your input. We have written for medical practices, home services, professional firms, ecommerce and hospitality. In regulated categories we write to the rules and leave the compliance judgement with your counsel.
Do you write the commercial pages too, or only the blog?
Both, and we would start with the commercial pages. Service and location pages are where inquiries come from, and they are usually the thinnest part of a site.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?