Finally, marketing that actually works for law firms.
A law firm does not need every marketing channel. It needs the right clients to find the firm, understand why its attorneys are qualified to help, and know exactly what to do next.
We start there.
Get a custom website design for free.
We'll design a free preview of your new site so you can see the direction first. When you're ready, we'll build the full website.
Marketing built around how clients choose a law firm.
Search and AI visibility
Practice area and location pages built around the questions potential clients are already asking on Google and AI search.
Websites and landing pages
Clear practice areas, attorney experience, proof the firm can support and an intake path that does not make someone hunt for the next step.
Google Ads
Search campaigns and landing pages built around the matters the firm actually wants, with the firm's advertising rules reviewed before the ads go live.
Content and reputation
Useful answers, attorney profiles, review strategy and factual proof that give someone a reason to trust the firm before they call.
We diagnose the firm before we prescribe the marketing.
- 1
Start with the matters.
We want to know which matters the firm wants more of, where it can take clients and what happens when a new inquiry comes in.
- 2
Follow the client path.
We review search, AI answers, the website, paid media and intake as one path. A great ad cannot rescue a bad intake process, and a beautiful website cannot create demand for a practice area nobody is searching for.
- 3
Build the plan in order.
We tell you what we would fix first, what can wait and which channels we would leave alone.
Attorney advertising has a rulebook. We work inside it.
ABA Model Rules 7.1 through 7.3 cover communications about legal services, advertising and solicitation. California has its own Rules of Professional Conduct, including rules against false or misleading communications and restrictions on solicitation.
Google also requires advertisers to follow the laws and regulations in every location they target.
The responsible attorney reviews and approves the firm's pages, ads and claims before they go live.
Your ideal client is not “anyone who needs a lawyer.”
We help define the clients the firm actually wants to reach: the matters it wants, the geography it serves and the inquiries it is equipped to take.
Then we build the marketing around that person's path from first search to first contact.
- Which matters do you want more of?
- Where can you take clients?
- What has to be true for an inquiry to be a good fit?
Meet the founders
You work with our founders.
Jessica and Ben Wells lead Mining Wells Marketing Agency from Irvine and work with clients remotely by video, phone and email.
You will never be passed to a salesperson, an account manager or a junior marketer fresh out of college. Senior operators work on every account, start to finish.
Ben Wells
CEO and Co-Founder
Jessica Wells
Co-Founder & Chief Technology Officer
Frequently Asked Questions
What does ABA Model Rule 7.1 cover?
It prohibits false or misleading communications about a lawyer or the lawyer's services.
Can lawyers advertise online?
ABA Model Rule 7.2 permits lawyers to communicate information about their services through media, subject to the other professional rules that apply.
What does California Rule 7.3 regulate?
It regulates solicitation of prospective clients, including certain live contact and communications directed to people known to need legal services in a particular matter.
Does Google Ads replace the firm's professional rules?
No. Google requires advertisers to comply with applicable local laws and regulations in addition to Google Ads policies.
Bring us the practice areas you want to grow.
We will look at how those clients find you now, what they see when they do and what we would change first.