//A sample website we built
Aesthetics is a trust purchase decided long before anyone walks in: what shows up when someone searches 'med spa near me,' what your reviews say, and whether your site reads like medicine or like a discount board. Plenty of med spas pay for marketing every month and still compete on Groupon pricing. We do the search and trust work that fills the book with clients who pay full price and come back. No guarantees we cannot keep.
Ready to grow your business?
//Our founder took a brand-new AI startup to the top 3 of the local Google Map Pack in about 4 months. We took a dispensary from page 3 of Google to top rankings. Same discipline, different chair.
//Sound familiar?
Every business is different. The patterns are not.
Your calendar fills on promo weeks and empties after, because the marketing you are paying for attracts deal-hunters instead of members. The client who would happily pay full price for a provider she trusts never finds you.
You rank below the aggregators and the chain spas for 'botox [your city]' and 'med spa near me,' and nobody has ever explained to you how those rankings are actually earned.
Your site looks like a template: stock model faces, a services list with no prices, and an 'inquire for consultation' form that quietly filters out everyone who was not already sold. The trust questions (who injects, what it costs, what it looks like healed) go unanswered.
You have been burned before: an agency promised growth, posted three reels a week, and the phone stayed quiet while the invoice did not.
What we do
Fractional Chief Marketing Officer & Head of Growth
For teams that need a senior marketing operator without the cost or commitment of a full-time hire. We step in as your fractional CMO and head of growth: we set the commercial strategy from first principles, decide which experiments to run first, and tune the playbook as the numbers come back. We run in focused sprints, write the plays, and either hand them to your team or execute them with you. Messaging, strategy, ads, SEO, email, and the website, scoped to what your business actually needs. We do not sell a fixed package, because no two companies need the same thing.
Not sure you need a full-time CMO?
That is exactly the point. We scope the work to what your business actually needs, then write the plays, execute them, or both. Let us map it with you.
Growth & GTM
When you need the strategy itself, not the full CMO engagement. We build your go-to-market from first principles: who to win, why they pick you, the experiments to run first, and the playbook to run them. We write the plays in focused sprints and can hand them to your team or run them with you. No investor decks, no canned sales scripts, just a commercial strategy you can act on.
Ads & Leads
Most agencies spend your budget learning what they should have known on day one. In most cases, we do not run a dollar of ads until we know which message converts. Then we go where your buyers actually are: Local Services Ads when you need leads tomorrow, Google Search when intent is high, Meta for scale, LinkedIn to land a specific account. We judge every dollar against booked revenue, not a vanity dashboard.
SEO + GEO/AEO
Your buyers check Google first, and increasingly they ask ChatGPT. We took Wheelhouse from page 3 of Google to top rankings, and a brand-new AI startup to the top three of the Map Pack in about four months. We are also one of the few teams shipping GEO and AEO work, the kind that put that same startup at #1 inside ChatGPT, Perplexity, Gemini, and Claude for its category. The boring work that compounds, plus the new work most agencies have not figured out yet.
See it in action
The Wheelhouse case study walks the climb out of page 3, step by step, no mystery.
Messaging & Conversion
You are probably not losing customers because of your product. You are losing them because the words on your site do not land. We say what you do in the language your buyers already use, write the copy across every page and campaign, then test it against how real people behave. When a headline loses people, we see it and rewrite it. We treat your messaging like a campaign, which is why, in most cases, it keeps converting better over time.
Email & Outreach
Email is the one channel you own: no auction, no algorithm deciding who sees you. We build the flows that turn subscribers and slow leads into customers, write outreach built to earn the reply instead of the spam flag, and set up review systems that put your happiest customers to work. Body Juice ran this playbook with us: 65%+ open rates and a 300% revenue increase. The unglamorous work that quietly compounds, running without you having to chase it.
Websites
A pretty site that does not sell is just an expensive brochure. When you actually need a new one, we build in React, Next.js, or WordPress, whatever serves you best. Editorial-grade design, fast as anything, hosted on Vercel, mobile-first. Built to turn visitors into customers, not to win design awards nobody pays you for.
See it in action
Wheelhouse went from page 3 to the top 3 on Google for over 300 keywords.
//Common questions
Things we get asked first.
We already run Instagram. Why is the calendar still soft?
Because Instagram reaches people who already follow you, and the highest-intent client in your market is typing 'med spa near me' or 'lip filler [your city]' into Google right now. Social keeps existing clients warm. Search is where new full-price clients come from, and it is usually the underbuilt half of a med spa's marketing.
Can you help us get off the discount treadmill?
That is most of the job. Discounts fill chairs by borrowing from your margin and your positioning at the same time. The way out is trust: provider credentials up front, transparent pricing, real results photography with proper consent, reviews that mention outcomes, and membership economics that reward loyalty instead of bargain hunting.
What about before-and-after photos and compliance?
We help you build the photography workflow and the written consent process so your results gallery is both persuasive and clean. In a category this regulated, sloppy image use is not worth the risk, and a well-run gallery converts better anyway.
How long until we see movement?
In most markets: Map Pack movement in 60 to 120 days as reviews and the profile build, with treatment-keyword rankings landing over 6 to 9 months. We set the realistic timeline for your market before you sign anything, and we report honestly month to month.
Do you run paid ads for med spas?
Selectively, and only where the platform rules for aesthetics allow it to pay back. Meta and Google both restrict how injectables can be advertised, which is exactly why the search-and-reviews foundation matters more in this category than almost any other. We will show you the math for your market before a dollar goes out.
//How we work
What you can count on.
Every account gets senior-level judgment, ownership, and oversight.
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?