Technology company · Paid ads · GEO & AEO · SEO · Content · Strategy
From No Website to #1 in ChatGPT, Gemini and Perplexity in Four Months
A technology company came to market with no website, no search presence and no marketing team. Four months later, ChatGPT, Google Gemini and Perplexity named it first for what it sells, nearly 20 of its keywords sat in Google's top three, and more than a third of its inbound leads came from organic search.
recommendation in ChatGPT, Gemini and Perplexity for what it sells
keywords in Google's top three within four months of launch
in the Google Map Pack across its home market
domain authority growth in about three months, from a new domain
The goal
Build a marketing function from zero, and make a brand-new company the answer its buyers get, on Google and in AI search.
What the work covered
The challenge
The company was starting from zero: nothing on Google, no mention in ChatGPT, and no marketing team to change either one.
A brand-new domain against a decade of head start
No website history, no links, no reviews and no citations, competing with established companies that had years of all four.
AI engines recommended someone else
Ask ChatGPT or Perplexity who to hire for what the company sells, and it was not in the answer.
One person, every channel
Search, AI search, paid ads, events, content, social and the website, with a lean budget and no marketing team to hand anything to.
AI search · GEO · AEO
The first answer in three AI engines.
- //Asked ChatGPT, Gemini and Perplexity the questions buyers ask, and recorded who each one recommended and which sources it cited.
- //Corrected the company's facts where AI models read them: its structured data and public profiles.
- //Wrote site content built to be quoted: direct answers, plain definitions and claims a model can check.
- //Went from missing in most AI answers to the first company named, and AI engines became a measurable source of site visits, all unpaid.
Asked who to hire for what the company sells, all three named it first, four months after launch from a brand-new domain.
Want to be the answer AI gives your buyers?
Tell us what you sell and who buys it. Our founders will check where you stand in ChatGPT, Gemini and Perplexity before recommending the work.
SEO · Local SEO · Website
Google's top three in four months, from a new domain.
- //Set the search foundation from day one: site structure, search fields on every page, Search Console, Analytics and indexing.
- //Built a brand-new Google Business Profile into a top-three Map Pack result across the home market.
- //Lifted domain authority nearly 300% in about three months, from a domain with no links or citations.
- //Ranked nearly 20 keywords in Google's top three and more than 30 on page one within four months of launch, more than a dozen of them at position one.
Keywords on Google's first page, four months after launch
Plus nearly 400 new keywords ranking for the homepage alone.
Domain authority in about three months
From a brand-new domain with no links, citations or reviews.
Google Map Pack, across the home market
For its main search term, every point on the local rank grid was in the top three, at an average rank close to first place, on a brand-new listing with a handful of reviews.
At the fast end of Google's timeline
Google's own advice is that SEO usually needs four months to a year to pay off. This started from a domain with no history and reached Google's top three in four.
Google Search Central: How to hire an SEOStrategy · Conversion
An inbound engine that did not depend on ad spend.
- //Built the inbound system: forms, lead routing to the team, lead scoring and attribution in one CRM.
- //Sized the market account by account and modeled three revenue scenarios, so leadership could agree on the pipeline the plan needed.
- //Mapped the buying group inside each target account: the budget owner, operations, procurement and the technical buyer.
- //Brought in enterprise interest within weeks of launch, including an inbound inquiry from a publicly traded, multibillion-dollar company in the target market.
- Paid ads
- Google search
- AI answers
- Events
- Social
The engine
Forms, lead routing, scoring and attribution in one CRM, with every lead posted to the team in real time.
The result
More than a third of inbound leads from organic search, at no paid acquisition cost.
Paid ads · Event marketing
Paid ads that met the market where it gathered.
- //Ran a strategic geo-targeting campaign around the biggest conference of the year in its market.
- //Reached attendees with ads where they were, and turned the event itself into content.
- //Wrote the campaign up as a playbook the company can run again.
The area
Around the venue of the biggest conference of the year in its market.
The audience
Attendees, reached with ads where they were.
The content
Made from the event itself.
Brand · Content · Announcements
The voice of the company and its founder.
- //Wrote every page of the website and every blog post, and built the site with the design team.
- //Built the founder's LinkedIn presence from zero. The posts led to speaking engagements, podcast interviews and investor attention.
- //Ran the social side of the company's fundraising announcements and the press coverage that followed.
- //Ran the company's social accounts and the founder's side by side, on LinkedIn and Instagram.
LinkedIn followers, all organic
Instagram reach in a month
more engagement after the move to video
The results
Named first by ChatGPT, Gemini and Perplexity.
For the questions buyers ask about what the company sells, from not being mentioned at all.
Page one of Google in four months.
Nearly 20 keywords in the top three and more than 30 in the top ten, from a domain with no history.
Pipeline it did not have to buy.
More than a third of inbound leads from organic search at no paid acquisition cost, with enterprise interest in the first weeks.
See what the market can find about you today.
Tell us what you are building. Our founders will look at your search and AI presence and recommend the work before agreeing on a scope.
Business impact
In four months, a company with no website and no marketing team had a search presence, the first place in AI answers, and an inbound engine that did not depend on ad spend.
It was built on a lean budget, which is the point for a startup: the channels that compound, set up early and measured from the first week.
Building marketing at a tech company?
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