//Technology company · AI search · SEO · Demand gen · Outbound · Content
From No Website to #1 in ChatGPT, Gemini and Perplexity in Four Months
A technology company came to market with no website, no search presence and no marketing team. Four months later, ChatGPT, Google Gemini and Perplexity named it first for what it sells, 19 of its keywords sat in Google's top three, and its inbound leads cost nothing in paid acquisition.
recommendation in ChatGPT, Gemini and Perplexity for what it sells
keywords in Google's top three within four months of launch
in the Google Map Pack across its home market
domain authority growth in about 90 days, from a new domain
The goal
Build a marketing function from zero, and make a brand-new company the answer its buyers get, on Google and in AI search.
What the work covered
- //AI search optimization (GEO and AEO)
- //SEO
- //Local SEO
- //Website strategy and copy
- //Demand generation
- //Outbound
- //Event marketing
- //Executive thought leadership
- //Fundraising announcements
- //Social media
The challenge
The product was ready. The market could not find it, and the tools buyers now ask first did not know it existed.
A brand-new domain against a decade of head start
No website history, no links, no reviews and no citations, competing with established companies that had years of all four.
AI engines recommended someone else
Ask ChatGPT or Perplexity who to hire for what the company sells, and it was not in the answer.
One person, every channel
Search, AI search, outbound, events, content, social and the website, with a lean budget and no marketing team to hand anything to.
//AI search · GEO · AEO
The first answer in three AI engines.
- //Asked ChatGPT, Gemini, Perplexity and Claude the questions buyers ask, and recorded who each one recommended and which sources it cited.
- //Corrected the company's facts where AI models read them: structured data, Wikidata and its public profiles.
- //Answered real questions on Reddit, Quora and industry forums, the places those models learn from.
- //Wrote site content built to be quoted: direct answers, plain definitions and claims a model can check.
- //Went from missing in most AI answers to the first company named, and AI engines became a measurable source of site visits, all unpaid.
- 1The company
- 2
- 3
- 1The company
- 2
- 3
- 1The company
- 2
- 3
Want to be the answer AI gives your buyers?
Tell us what you sell and who buys it. Our founders will check where you stand in ChatGPT, Gemini and Perplexity before recommending the work.
//SEO · Local SEO · Website
Google's top three in four months, from a new domain.
- //Set the search foundation from day one: site structure, search fields on every page, Search Console, Analytics and indexing.
- //Built a brand-new Google Business Profile into a top-three Map Pack result across the home market.
- //Lifted domain authority 283% in about 90 days, from a domain with no links or citations.
- //Ranked 19 keywords in Google's top three and 34 on page one within four months of launch, 13 of them at position one.
Keywords on Google's first page, four months after launch
Plus 392 new keywords ranking for the homepage alone.
Domain authority in about 90 days
From a brand-new domain with no links, citations or reviews.
Google Map Pack, across the home market
For its main search term, every point on the local rank grid was in the top three, at an average rank of 1.27, on a brand-new listing with a handful of reviews.
At the fast end of Google's timeline
Google's own advice is that SEO usually needs four months to a year to pay off. This started from a domain with no history and reached Google's top three in four.
Google Search Central: How to hire an SEO//Demand generation
An inbound engine with zero paid acquisition.
- //Built the inbound system: forms, lead routing to the team, lead scoring and attribution in one CRM.
- //Sized the market account by account and modeled three revenue scenarios, so leadership could agree on the pipeline the plan needed.
- //Mapped the buying group inside each target account: the budget owner, operations, procurement and the technical buyer.
- //Brought in enterprise interest within weeks of launch, including an inbound inquiry from a publicly traded, multibillion-dollar company in the target market.
- Google search
- AI answers
- Outbound
- Events
- Social
The engine
Forms, lead routing, scoring and attribution in one CRM, with every lead posted to the team in real time.
The result
36% of inbound leads from organic search, at zero paid acquisition cost.
//Outbound · Event marketing
Outbound that reached the top of the market.
- //Built the outbound stack: Apollo, HeyReach, warmed sending domains and custom-built prospect lists.
- //Ran LinkedIn and email sequences on behalf of the CEO and the chief of staff.
- //Ran a strategic geo-targeting campaign around the biggest conference of the year in its market: ads that reached attendees where they were, outreach to the executives attending before it began and content from the event itself.
- //Landed a meeting with a senior business development executive at the largest company in the target market.
- //Wrote the campaign up as a playbook the company can run again.
of executives accepted the LinkedIn invitation
opened the outreach emails
opted out
//Brand · Content · Announcements
The voice of the company and its CEO.
- //Wrote every page of the website and every blog post, and built the site with the design team.
- //Built the CEO's LinkedIn presence from zero. The posts led to speaking engagements, podcast interviews and investor attention.
- //Ran the social side of the company's fundraising announcements and the press coverage that followed.
- //Ran the company's social accounts and the CEO's side by side, on LinkedIn and Instagram.
LinkedIn followers, all organic
Instagram reach in 30 days
engagement after the move to video
The results
Named first by ChatGPT, Gemini and Perplexity.
For the questions buyers ask about what the company sells, from not being mentioned at all.
Page one of Google in four months.
19 keywords in the top three and 34 in the top ten, from a domain with no history.
Pipeline it did not have to buy.
36% of inbound leads from organic search at zero paid acquisition cost, with enterprise interest in the first weeks.
See what the market can find about you today.
Tell us what you are building. Our founders will look at your search and AI presence and recommend the work before agreeing on a scope.
Business impact
In four months, a company with no website and no marketing team had a search presence, the first place in AI answers, an inbound engine that did not depend on ad spend, and outbound that won a meeting at the largest company in its market.
It was built by one person on a lean budget, which is the point for a startup: the channels that compound, set up early and measured from the first week.
Building marketing at a tech company?
Explore more success stories
SEO · Paid ads · Direct mail
How We Put Method of Beauty on the Map
406 new keywords from zero and 138 non-brand terms in Google's top three.
SEO · Content · Licensing support
How Wheelhouse Went From Page 3 to the Top 3 for 300+ Keywords
300+ keywords ranked and five Dispensary of the Year wins.
Brand · Social · Email
We Built a Juice Bar That Fought Human Trafficking, Went Viral, and Drew a Celebrity Crowd
600% customer growth and an email list opening above 65%.
No cost, no obligation
Get a free marketing plan
Tell us about your business and we will write you a marketing plan for it, free.
We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.
- //Written for your business, not pulled from a template.
- //No cost, no obligation, and no pitch if it is not a fit.
Prefer to talk first? Text or call our founders at (949) 432-6024.