//Brand identity · Packaging · Shopify
How We Built Romeé's Brand, Packaging and Shopify Website
The goal
Create a recognizable brand across cans, cartons and e-commerce, with production-ready artwork and a custom website connected to Shopify.
Services used
- //Brand identity
- //Packaging design
- //Print-ready production files and vendor coordination
- //Custom website and Shopify integration
- //Technical SEO and speed optimization
The challenge
The work had to hold together in three places: the brand identity, the packaging files and the online store. A design choice on the can also had to work on a carton, a product page and at the printer.
A recognizable identity across four flavors
Romeé needed a consistent wordmark, palette and type system, with enough variation for each flavor to be easy to distinguish.
Can labels built for production
The artwork had to meet FDA labeling requirements and the vendor's print requirements while still carrying the brand.
The same brand in a working online store
The website needed to carry the identity into product pages, Shopify cart and checkout, with separate paths for wholesale inquiries and retail lookup.
The brand, packaging and website
//The wordmark
//The palette
Peach
#F4B97E
Citrus Recharge
Mint
#B8DAB0
Matcha Focus
Coral
#F2A9A0
Berry Energy
Sky
#BBD3E6
Strawberry Hydrate
Gold
#C8A24C
Foil signature, every can
Espresso
#4E3C33
Wordmark and copy
//The type
Josefin Sans caps. The wordmark and the flavor names.
Sparkling energy drink. Organic caffeine, monk fruit and agave. Nothing artificial. 12 fl oz.
Figtree for everything read up close: ingredients, benefits, the story on the back of the can, the website.
//The cans
Citrus Recharge
Orange, lemon, lime, ginger
Energy + Metabolism · 125 mg caffeine
Matcha Focus
Matcha, lemon
Focus + Clarity · 85 mg caffeine
Berry Energy
Watermelon, strawberry
Pre-Workout · 150 mg caffeine
Strawberry Hydrate
Strawberry, lime
Hydration + Glow · 100 mg caffeine
//Print-ready packaging
We designed the four can labels to meet FDA labeling requirements and worked directly with Romeé's vendors to prepare them for production.
//The custom website + Shopify
We built a custom website integrated with Shopify, carrying the brand from product pages through cart and checkout. The build included technical SEO and speed optimization, alongside the wholesale and retail features shown below.
Direct
Shopify cart and checkout, with four flavor pages and a variety-pack page. Product copy, imagery and page design carry the same identity as the packaging.
Wholesale
A dedicated portal for distributors and retail buyers to apply for wholesale access.
Retail
A store locator and product imagery prepared for Shopify listings and Amazon.
//Product creative
Bring your brand, packaging and website together.
Tell us what you have and what needs to change. We will recommend the work and agree on the scope with you.
How we did it
The design and production decisions behind Romeé.
Compared four type families
We compared four type families against Romeé's brief: premium, modern and suited to its packaging. The founder reviewed the options side by side before we selected the final pairing.
The wordmark landed on Josefin Sans in wide caps. Figtree carries everything read up close. Flavor names follow one rule, the flavor plus a clear benefit, which is how Citrus Recharge, Matcha Focus, Berry Energy and Strawberry Hydrate were chosen.
Six palette directions, one chosen
Gold foil was the signature from the start. Around it we built six full directions, Atelier, Editorial, Noir Gold, Sport-Luxe, Clinic and Sunwashed, each shown on the can so the decision was made on shelf presence rather than swatches.
We chose Sunwashed: one pastel per flavor, with darker matching details and gold connecting the range.
Designed the cans for the press, not the screen
A can label is a production document. We designed all four to meet FDA labeling requirements.
We prepared the files with Romeé's production vendor, and the same identity carried into the 12-pack carton and business cards.
Built a custom website connected to Shopify
We connected the custom website to Shopify cart and checkout, with four flavor pages, a variety-pack page, a wholesale application and a store locator.
The build included technical SEO and speed optimization, supporting pages in the brand's voice, a consent banner and Organization structured data to identify the business to search engines.
Business impact
Romeé's identity now carries from the logo system to the can labels, carton and custom Shopify website. Production vendors have the artwork files; the website carries the same brand through product information, wholesale inquiries and checkout.
That is the value of doing the work together: the packaging and website are built from the same design decisions, rather than being handed off as unrelated projects.
Make the brand work on the packaging and the website.
No cost, no obligation
Get a free marketing plan
Tell us about your business and we will write you a marketing plan for it, free.
We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.
- //Written for your business, not pulled from a template.
- //No cost, no obligation, and no pitch if it is not a fit.
Prefer to talk first? Text or call our founders at (949) 432-6024.
The one-page version
Everything above, on a single page.
The results, the method and the numbers, formatted to read in a minute or to forward to whoever else has to sign off.
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