//Direct Mail & Print
Print advertising in the magazines
your customers actually read.
The local lifestyle magazine on the coffee table still gets read cover to cover by the people who can afford what you sell. We get you in it, we design the ad so it belongs there, and we give every placement a way to be measured.
Print advertising did not die. It got specific. The community and lifestyle magazines that land in the mailboxes of the neighborhoods you want are read by the exact households a med spa, a dentist, a restaurant or a home services company wants, and they are read slowly, in a chair, without a feed refreshing underneath. A print advertising agency earns its keep by knowing which titles reach which neighborhoods, negotiating the placement, designing an ad that looks like it belongs in the magazine rather than interrupting it, and tracking the response.
We place print advertising in local magazines across Orange County and the markets we serve, and we design the ads and the print collateral in-house: menus, brochures, rack cards, event pieces. For a med spa client we designed a trifold treatment menu and a summer party mailer, delivered print-ready, with the brand carried from the screen to the front desk. The same discipline applies to a full-page ad: one message, real proof, a reason to act, and a QR code so you know it worked.
//What you get
What print advertising includes.
Title and placement selection
Which local magazines reach the neighborhoods and households you want, at what circulation, on what schedule, and what a placement should cost.
Negotiation and booking
Rates, positions and packages negotiated on your behalf, with the editorial calendar in view so the ad lands next to the right content.
Ad design and copy
An ad designed for the page it will sit on: one message, one offer, real proof, and a brand that looks like it belongs in the magazine.
Print collateral
Menus, brochures, rack cards, event invitations and in-store pieces, designed and typeset in-house, delivered print-ready.
Print production
Files prepared to each publication's specifications, proofs checked, and printers managed for the collateral.
Tracking
A QR code, a dedicated landing page, a tracked number or a code on every placement, reported alongside your digital numbers.
//What is usually broken
Why print has felt like a donation.
The ad was designed to fit everything you offer, so it said nothing in the two seconds it got on the page.
The magazine was chosen because a rep called, not because its readers are your customers.
There was no QR code, no landing page and no offer, so nobody can say whether a single customer came from it.
The ad looked like an ad, and the readers skipped it, because it did not look like it belonged in the magazine they chose to read.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we place print.
Match the title to the customer
Circulation maps against your customer base, so the placement goes where your buyers are, not where the sales rep is.
Negotiate and book
Rates, positions and a schedule that fits your season, with the money going further than a rate card suggests.
Design for the page
An ad that belongs in the magazine, with one message, real proof, an offer and a QR code, delivered to spec.
Track and decide
Scans, page visits, calls and codes reported per placement, so the next booking is decided on evidence.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
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//Receipts
What this work has produced.
Method of Beauty
A treatment menu and a mailer, print-ready
A trifold treatment menu and a direct-mail piece designed and typeset in-house, delivered as print-ready CMYK files, with the brand carried from the screen to the front desk.
Read the case studyMethod of Beauty
80+ guests from one campaign
An Every Door Direct Mail campaign for a summer party, with Meta video ads to the same neighborhoods at the same time: the offer, the piece, the carrier routes, and the printer managed through to the USPS drop. More than 80 people came.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Is print advertising your next dollar?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Do your best customers live in specific, affluent neighborhoods nearby?
//Why trust us with it
Print, held to a digital standard.
We design it ourselves
The team that designs your website designs your ad and your collateral, so the brand is the same in print and on screen.
We measure it
Every placement gets a way to respond that we can count. We report what the ad produced, not how nice the page looked.
We say when print is wrong
If your customers do not read the local titles, or there is no offer, we say so before booking anything.
Your artwork, your files
Every ad, menu and brochure is delivered as print-ready files in your name, for you to reuse wherever you like.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
What works now, print included.
An honest ranking of channels for a small budget.
Why the ad has to look like the business it belongs to.
The psychology of ads that work, on paper too.
Where local magazines fit for an aesthetics practice.
The print pieces that still bring listings.
Menus, local titles and the neighborhoods around you.
Labels, cartons and packaging, designed print-ready.
A treatment menu and a mailer, designed in-house.
//Related services
The work this connects to.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Paid search and paid social run as one account, measured by booked customers.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
A USPS service that delivers your piece to every address on the postal carrier routes you choose, with no mailing list to buy. You pick the neighborhoods, and the postage is a fraction of first-class.
Source: USPS: Every Door Direct Mail//Common questions
Things we get asked first.
Does print advertising still work?
In local lifestyle and community magazines, for the right businesses, yes. The readers are the households that can afford what you sell, and they read slowly. It works when the title matches your customer, the ad has one message and an offer, and there is a way to measure it. We will say honestly whether that describes your business.
Which magazines do you work with?
The community and lifestyle titles that reach the neighborhoods our clients want, in Orange County and in the other markets we serve. We choose by circulation map and reader profile against your customer base, and we negotiate directly with the publications.
How much does a magazine placement cost?
It depends on the title, the size and the schedule, and rate cards are usually a starting point rather than the price. We negotiate on your behalf and give you a cost per placement, with the circulation it buys, before you commit.
Can you design the ad?
Yes, in-house. An ad that belongs in the magazine, in your brand, with one message, real proof, an offer and a QR code, delivered to the publication's specifications.
Do you design menus and brochures too?
Yes. Treatment menus, brochures, rack cards, invitations and event pieces, typeset in-house and delivered as print-ready files. We designed a trifold treatment menu and a party mailer for a med spa client to the same standard as their website.
How do you know if a print ad worked?
Every placement carries a way to respond that we can count: a QR code to a dedicated page, a tracked phone number, or a code. We report the response per placement alongside your digital numbers, so print gets judged the same way everything else does.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
Not ready? Keep reading
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?