//Paid Advertising
LinkedIn ads aimed at
the accounts you actually want.
LinkedIn is the only platform where you can put an ad in front of the VP of Operations at the fifty companies you want as customers. It is also the most expensive click in advertising. We make sure each one has a job.
LinkedIn advertising solves a problem nothing else does: reaching a specific job title at a specific company, before they have searched for anything. That precision costs several times a Google click, so a LinkedIn ads agency has to be ruthless about who sees the ad, what they are offered, and how the click is followed into the pipeline. Spray-and-pray does not survive LinkedIn prices.
We run LinkedIn campaigns for B2B companies that sell something worth a considered purchase: software, professional services, health tech, industrial products. The work is account lists, offers a buyer will actually trade an email for, and the follow-up that turns a download into a conversation. Senior operators run it, you own the Campaign Manager account, and the report shows pipeline, not impressions.
//What you get
What LinkedIn ads management includes.
Account and audience build
Named account lists uploaded as matched audiences, layered with title, seniority and function, and excluded of the people who will never buy.
Offer design
The thing a busy executive will exchange an email for: a real guide, a benchmark, a calculator, a working session. Not a brochure.
Campaign types that fit
Sponsored content, document ads, conversation ads and lead gen forms, chosen for the stage of the buyer rather than run all at once.
Creative and copy
Written for a professional reading on a phone between meetings: specific, credible, and about their problem rather than your product.
Tracking into the pipeline
Insight Tag, conversion events, and CRM matching so you can see which accounts engaged and which became opportunities.
Retargeting and nurture
Website and engagement retargeting on LinkedIn, plus the email sequence that keeps a downloaded guide from being the end of the story.
//What is usually broken
Why LinkedIn ads feel expensive and slow.
The audience is "marketing managers in the United States," which is a few million people and none of them specifically, so every click is a coin flip.
The offer is a demo request, which nobody who has not heard of you is ready for, so the click costs a fortune and converts at almost nothing.
Leads from the form go to a shared inbox, get a templated email a week later, and die.
Success is being measured on clicks and engagement, which LinkedIn is happy to sell you, instead of on opportunities created.
Want this for your business?
Sound familiar?
Most owners recognize at least one of these. The fix is usually smaller than the problem looks, and the first conversation costs nothing.
Not ready? Keep reading
//How we work
How we run LinkedIn ads.
Name the accounts
Who you want as a customer, by company and role, drawn from the customers you already win and keep. The list is the strategy.
Build the offer ladder
Something useful first, a conversation second, a demo third. Each ad asks for the next step, not the last one.
Launch small, watch by account
A tight budget across a few creatives, judged by which accounts engaged and what they did next, not by click volume.
Follow the click
Retargeting on LinkedIn, an email sequence off it, and a handoff to sales that names the account and what it read.
Want this for your business?
That is the process.
Nothing exotic, just done properly and in the right order. Want it run on your business?
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//Receipts
What this work has produced.
Method of Beauty
Ads built on what people actually search for
Deep keyword research first, then landing pages built for those searches and campaigns with the messaging built around them, for a med spa that sat on page two for most of what it sells. The clicks cost a fraction of the industry average.
Read the case studyWheelhouse
From page 3 of Google to top rankings
New users on the website up 236% and total users up 232% once the site was rebuilt around what buyers actually search for.
Read the case studyWant this for your business?
Want the same rigor on your account?
Every number above has a case study behind it, and a founder who can walk you through how it happened.
Not ready? Keep reading
//Two-minute quiz
Are LinkedIn ads the right next dollar for you?
Four questions. At the end you get our honest read, including when the answer is “not this, not yet.”
Question 1 of 4
Who buys what you sell?
//Why trust us with it
LinkedIn ads with the math in the room.
We respect the price of the click
Every campaign starts with what a customer is worth and what LinkedIn will cost to reach them. If the math does not close, we say so before launch.
Pipeline, not impressions
The report shows accounts engaged, leads created, and opportunities influenced. Engagement rate lives in the appendix.
No demo-request-only campaigns
Cold buyers do not book demos. We build the offer that earns the first step, then the rest of the ladder.
Your account, your data
Campaign Manager, the Insight Tag data, the audiences and the creative all stay in your name.
Want this for your business?
This is how we work.
If it sounds like the way you would want it done, the next step is a ten-minute conversation with a founder.
Not ready? Keep reading
//What you can count on
How we operate.
//Learn the work first
The thinking behind the work.
Where B2B pipeline really comes from, ranked honestly.
Why LinkedIn works best as a demand channel with a capture path behind it.
What happens after the download decides whether the ad paid.
The organic counterpart, for when the buyer is a committee.
The kind of content that makes a LinkedIn ad credible.
The psychology of creative that earns attention from busy people.
The four definitions of a lead, and why most B2B programs quietly fail.
How this plays out for one B2B vertical we work in.
//Related services
The work this connects to.
Paid search and paid social run as one account, measured by booked customers.
Search, Performance Max and Shopping campaigns built around your unit economics.
Meta campaigns across Facebook and Instagram that create demand and prove it.
Paid and organic search planned together, so you never pay for a click you already earn.
Ongoing management of an account you already run: structure, bids, negatives, tracking.
Google Guaranteed leads for service businesses, paid per lead instead of per click.
Technical, on-page and content SEO that turns into calls, forms and booked revenue.
Messaging, friction and proof, fixed in the order that moves the number.
Welcome, nurture, win-back and newsletter flows to the people who opted in.
Design and engineering as one job: fast, crawlable, on brand, built to convert.
Every Door Direct Mail: the offer, the piece, the routes, the printing and the drop.
Press releases, local features, awards and the outreach to the outlets that matter.
Practices, med spas and clinics: local search, ads that clear policy, and trust.
Who to win, why they pick you, what to run first, and how you will know it worked.
Every service we offer, grouped the way buyers look for them.
The receipts, with the numbers and how they happened.
Local help if you are in our home county.
//Our work
See this work in the wild.
Four businesses we have grown, including our own. Every number on these pages is one we can show you.
Body Juice
We built a juice bar that fought human trafficking and went viral
600% customer growth, on a founder's budget.
Read itMethod of Beauty
We put a med spa on the map
80+ guests from one campaign, 406 new keywords from zero.
Read itRomée
From a name to a brand, four cans and a store
A whole brand, live before launch day.
Read itWheelhouse
From page 3 to the top 3 for 300+ keywords
Five Dispensary of the Year wins came with it.
Read it//Plain English
What the initials actually mean.
Defined in a sentence, with a link to the organisation that owns the term.
You only pay when somebody clicks your ad, not when it is shown. Google calls the same thing cost per click, and the price you actually pay is usually less than the maximum you set.
Source: Google Ads Help: cost per clickThe amount one click costs you. It moves with competition and with how relevant your ad and landing page are, which is why the same click can cost a competitor more than it costs you.
Source: Google Ads Help: cost per clickClicks divided by the number of times an ad or a listing was shown. It is the honest read on whether your message is worth clicking, separate from how big your budget is.
Source: Google Ads Help: click-through rate//Common questions
Things we get asked first.
Are LinkedIn ads worth the cost?
For a considered B2B purchase with a customer worth thousands or more, yes, because nothing else reaches a named account by title. For a low-ticket product, usually not. We run the math with you before spending anything, and we will tell you if the answer is no.
What should the ad offer?
Something a busy person will trade an email for: a benchmark, a guide that solves a real problem, a calculator, a short working session. Demo requests belong further down the ladder, once the account has seen you a few times.
How do you measure LinkedIn ads?
By account engagement, leads created, and opportunities influenced, matched into your CRM where possible. LinkedIn will show you clicks and engagement rate. We treat those as inputs, not results.
Can you target a list of specific companies?
Yes. Matched audiences let us upload a company list and layer job titles and seniority on top. That account-based approach is where LinkedIn earns its price.
How much should we budget?
Enough to reach the target accounts often enough to be remembered, which is more about audience size than total spend. We size it from the account list and what a customer is worth, then scale from evidence.
Do you also handle the follow-up?
Yes. A LinkedIn campaign without a nurture sequence and a sales handoff is half a campaign. We build the email flows and the retargeting, and we write the handoff so sales knows what the account read.
Want this for your business?
Still have a question?
Ask a founder directly. No call center, no sales guy, and no obligation.
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About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?