//Paid Advertising
LinkedIn ads aimed at the accounts you actually want.
LinkedIn can target professional audiences by company, job function, seniority and other work attributes, and can use matched company lists when the audience is large enough to serve. That precision is useful for a considered purchase and expensive when the targeting or offer is weak. We make sure each impression has a job.
LinkedIn is useful when the buyer can be described by the company they work for, the work they do or the seniority they hold. That precision can be expensive, which is why the audience, offer, follow-up and economics have to make sense together. A narrow audience is not automatically a good audience.
We run LinkedIn campaigns for B2B companies selling considered purchases. Jessica and Ben stay on the account, you own Campaign Manager, and we connect the media to the strongest downstream outcome your systems can reliably show. If the economics do not justify LinkedIn prices, we say so before the spend does.
//Before we prescribe it
You may need LinkedIn Ads. You may not.
Selling a service is not a reason to prescribe it. We look at the business first: the bottleneck, the economics, the buying path and what your current marketing is already doing. If LinkedIn has a clear job, we will tell you why. If the problem is somewhere else, we will say that too.
//What you get
What LinkedIn ads management includes.
Account and audience build
Named account lists uploaded as matched audiences, layered with title, seniority and function, and with obvious non-buyers excluded.
Offer and action design
The next step has to earn the buyer's attention. That might be a useful guide, benchmark, event, working session, demo or another action that fits the stage of the sale. We do not assume every LinkedIn campaign needs a gated PDF.
Campaign types that fit
Sponsored content, document ads, conversation ads and lead gen forms, chosen for the stage of the buyer rather than run all at once.
Creative and copy
Written for a professional who is scanning quickly: specific, credible and clear about the problem or opportunity. Enough context to earn the next step without asking the ad to explain the whole product.
Tracking into the pipeline
Insight Tag, conversion events and, where the CRM or integration allows it, downstream outcomes that help show which campaigns and audiences produced useful opportunities.
Retargeting and handoff
Website and engagement retargeting where the audience is large enough to serve, plus a defined handoff after somebody engages. A lead form is not a sales process.
//When LinkedIn earns its place
LinkedIn makes sense when the buyer is identifiable at work.
These are conditions we look for, not a diagnosis of your business.
You can describe the buyer
The companies, job functions, seniority or industries that matter can be named rather than guessed at.
The sale is worth a considered acquisition cost
The value of one qualified opportunity can support a relatively expensive media environment.
The offer deserves the buyer's attention
A useful guide, benchmark, event, working session or other relevant next step gives the buyer a reason to engage.
The follow-up exists
A lead form is wasted if nobody has decided what happens after somebody fills it in.
//When we would not
When LinkedIn is the wrong room.
You sell mainly to consumers
LinkedIn is built around professional identity. It is usually not our first recommendation for a consumer offer. Another channel will deserve the first look.
The audience is too small to serve
Very narrow company or contact lists can fall below LinkedIn's minimum audience requirements and never deliver.
The contract value cannot carry the media cost
Precision is not automatically efficient. A precise ad in front of the right person still has to be worth what it costs to place.
There is no follow-up path
An expensive download with no sales or nurture process behind it is simply an expensive download.
//Our work
Read our case studies
Four businesses, four different problems. Every number on these pages is one we can show you.
Medical practice
400+ newly ranking keywords in three months
Meta clicks cost 60% less than the average advertiser pays.
Read the medical practice case study
Technology company
From no website to #1 in ChatGPT, Gemini and Perplexity
In four months, from a brand-new domain and no marketing team.
Read the technology case study
Body Juice
From farmers' market cart to 600% customer growth
One of our founders' own businesses, built on a founder's budget.
Read the Body Juice case study
Beverage brand
From a name to a brand, four can labels and a Shopify website
Logo system, four production-ready can labels and a custom website integrated with Shopify.
Read the beverage brand case study//Two-minute quiz
Are LinkedIn ads the right next dollar for you?
Four questions about your situation. Send the answers to our founders and get a straight answer back.
Question 1 of 4
Who buys what you sell?
//How we work
How we run LinkedIn ads.
- 01
Start with the buyer and the math.
We define who matters, what a qualified opportunity is worth and how narrow the audience can get before precision becomes a very expensive hobby.
- 02
Build the audience, offer and handoff together.
Targeting only earns its keep if the ad deserves attention and something useful happens after the click or form. We plan those pieces together.
- 03
Judge the campaign by what gets closer to revenue.
We look past impressions and form fills to the strongest downstream signal the systems can reliably show. What earns its place gets more room. What does not gets changed, reduced or stopped.
Starts with a short founder conversation.
//What you can count on
LinkedIn ads with the math in the room.
//Common questions
What LinkedIn's tools actually do.
What are LinkedIn Matched Audiences?
Matched Audiences are custom audience segments that can use uploaded company or contact lists, website visitors and certain LinkedIn engagement data for targeting or retargeting.
LinkedIn Marketing Solutions HelpHow small can a LinkedIn Ads audience be?
LinkedIn currently requires at least 300 member accounts for an ad set to run. A company-list audience also needs at least 300 matched member accounts before it can be used.
LinkedIn Marketing Solutions HelpWhat is the LinkedIn Insight Tag?
The Insight Tag is LinkedIn's website tag for conversion tracking, website retargeting and audience insights.
LinkedIn Marketing Solutions HelpWhat is a LinkedIn Lead Gen Form?
A Lead Gen Form is a native LinkedIn form attached to eligible ads. It can prefill contact and professional information from a member's LinkedIn profile.
LinkedIn Marketing Solutions HelpWhat professional attributes can LinkedIn Ads target?
LinkedIn offers targeting attributes including job title, job function, seniority, company, company industry, skills and other professional characteristics.
LinkedIn Marketing Solutions Help//Not sure this is the right service?
Good. The diagnosis is our job.
Tell us who buys, what a qualified opportunity is worth and what LinkedIn is doing now. We will look at the audience, economics, offer and follow-up before telling you where we think the next dollar belongs.
Starts with a short founder conversation.
//Read more
Want to check our thinking first?
//Related services