Finally, marketing that actually works for manufacturers.
A buyer looking for a supplier is trying to answer a practical question: can this company make what we need?
The marketing should make that answer easier to verify.
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Marketing built around capabilities, not slogans.
Technical websites
Pages for the processes, materials, certifications, markets and capabilities the manufacturer can support.
Search and AI visibility
SEO, Google Business Profile work and AI search content built around the technical searches buyers use to find a supplier.
RFQ paths
Landing pages and forms that collect the information the sales team needs instead of treating every website inquiry the same.
Paid and account-focused marketing
Google Ads, LinkedIn Ads, content and event campaigns aimed at the companies and buying roles the manufacturer wants to reach.
We diagnose how work is won before we recommend a channel.
- 1
Start with the work you want.
We look at the capabilities you want to sell, the markets you want more of and how new opportunities reach the company today.
- 2
Follow the buying process.
We map what a prospect needs to verify before contacting sales and what happens after an RFI, RFP or RFQ arrives.
- 3
Build the marketing around that process.
The site, search strategy, paid campaigns and content all get a job. Anything without one can wait.
Technical claims have to hold up too.
NIST's own supplier scouting process asks buyers for technical information such as manufacturing process, dimensions, tolerances, performance specifications, materials, certifications, volume and delivery requirements. That is a useful standard for what supplier marketing should make easy to verify.
If a manufacturer uses a Made in USA claim, FTC rules also apply. Google requires advertisers to comply with applicable laws in the locations they target.
We define your ideal buyer by what you can actually make.
For a manufacturer, “companies that need parts” is not an ideal buyer.
We narrow it by the capability, application, material, order profile, geography and requirements that make a buyer worth pursuing. Then we identify the people involved in specifying, approving and purchasing that work.
- Which capabilities do you want to sell more of?
- What makes an opportunity a fit before sales quotes it?
- Who has to approve the supplier?
Meet the founders
You work with our founders.
Jessica and Ben Wells lead the account themselves from Irvine by video, phone and email.
You will never be passed to a salesperson, an account manager or a junior marketer fresh out of college. Senior operators stay on the work from start to finish.
Ben Wells
CEO and Co-Founder
Jessica Wells
Co-Founder & Chief Technology Officer
Frequently Asked Questions
What information does NIST collect when it looks for a manufacturing supplier?
Its Supplier Scouting Opportunity form asks for technical information including the manufacturing process, dimensions, tolerances, performance specifications, materials, certifications and regulations, plus business requirements such as volume and delivery.
How are suppliers evaluated in NIST supplier scouting?
NIST says its network looks for manufacturers with the technical capabilities, production capacity and business interest to meet the stated need.
What kinds of requests do manufacturing buyers use?
NIST describes manufacturing databases where buyers submit requests for information, proposals and quotes, and qualifying suppliers are then vetted.
Does the FTC Made in USA rule apply to manufacturers?
It applies to marketers making Made in USA claims for products covered by the rule. Unqualified claims require the product to meet the FTC's all or virtually all standard.
Show us the work you want more of.
We will look at how buyers find the company, what they can verify before an RFQ and where the marketing should make that process easier.