//Medical practice · SEO · Paid ads · Website rebuild · Print
How We Put a Medical Practice on the Map
A medical practice with a five-star reputation was hard to find for the services it offers. We made it easier to find with search work built around those services, a rebuilt website and paid campaigns. Our work with the practice continues.
newly ranking keywords on Google in three months
non-brand keywords in Google's top three
for four searches it had never ranked for
less per Meta click than the average advertiser pays
The goal
Put the practice on the map: found for the services it offers, seen by patients nearby, and easy to say yes to.
What we did
- //Local SEO
- //Website rebuild
- //Google Ads
- //Meta ads
- //Print design
- //Print advertising
- //Email win-back
The challenge
The practice had a five-star reputation and experienced providers. The opportunity was to make that reputation visible to more of the people searching for its services.
Page one for its name, page two for what it sells
Search the practice by name and it was there. Search for most of the services it offers and it sat at the bottom of page one or on page two, and more than 400 of the searches it ranks for today it did not rank for at all.
More visibility when people compared providers
The practice needed a stronger presence in searches for its services and in ads, beyond searches for its own name.
//Google Ads · Meta ads
Google and Meta campaigns, with pages built to match.
- //Researched the searches patients use to find the practice's services.
- //Built two dedicated landing pages, one for each of its two main service lines.
- //Matched Search ad copy and sitelinks to the relevant service pages.
- //Used click-based bidding in the first phase and reviewed search terms every week.
- //On Meta, an offer-led creative featuring the provider's credentials, shown to people within a short drive of the practice.
Less per Meta click than the average advertiser pays on traffic campaigns.
Click-through rate after audience and creative changes, compared with the first creative.
Meta Ads Manager, 30 days. Cost per click compared with LocaliQ's 2025 Facebook advertising benchmark for traffic campaigns across industries.
Put the campaign and the landing page in the same conversation.
Tell us what you want the advertising to accomplish. We will review the account and pages before recommending the work.
//Print design · Print advertising
The print work.
- //A trifold guide to the practice's services, designed and typeset in-house, with a QR code to book on the cover.
- //Full-page ads in the local magazine.
- //The guide on the practice's in-office screens, in the same brand as the website.
- //Everything delivered print-ready.
//Website rebuild · Local SEO
The website, rebuilt around what it offers.
- //Rebuilt more than 25 service pages and added new ones, with clearer information and booking paths.
- //Put the practice's real Google reviews on the site and in the ads.
- //Local search work that took it from page two for most of its services into the top three.
Where its searches ranked, before and after
The results
Moved its core near-me searches into Google's top three.
Core local searches moved from lower page-one or page-two positions into the top three.
Took four searches it had never ranked for straight to position one.
Four previously unranked terms appeared at position one in the comparison report.
Lifted its highest-volume service search from page eight to page two.
Measured by average Google Search position in the comparison report.
On Google Search, compared with the period before
See what deserves attention in your marketing.
Tell us what you want to improve. Our founders will review the business and recommend the work before agreeing on a scope.
Business impact
The practice's five-star reputation became easier to see across its website, ads and search presence, and its service pages gained visibility.
Google and Meta campaigns linked to dedicated landing pages, and Meta clicks cost 60% less than the average advertiser pays.
Want your practice on the map?
No cost, no obligation
Get a free marketing plan
Tell us about your business and we will write you a marketing plan for it, free.
We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.
- //Written for your business, not pulled from a template.
- //No cost, no obligation, and no pitch if it is not a fit.
Prefer to talk first? Text or call our founders at (949) 432-6024.
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