//Beverage brand · Brand identity · Packaging · Shopify
How We Built a Beverage Brand's Identity, Packaging and Shopify Website
Print-ready can labels, designed to meet FDA labeling requirements
Logo colorways delivered as vector
Website paths: direct purchase, wholesale inquiries and retail lookup
Of the storefront build completed
The goal
Create a recognizable brand across cans, cartons and e-commerce, with production-ready artwork and a custom website connected to Shopify.
Services used
- //Brand identity
- //Packaging design
- //Print-ready production files and vendor coordination
- //Custom website and Shopify integration
- //Technical SEO and speed optimization
The challenge
The work had to hold together in three places: the brand identity, the packaging files and the online store. A design choice on the can also had to work on a carton, a product page and at the printer.
A recognizable identity across four flavors
The brand needed a consistent wordmark, palette and type system, with enough variation for each flavor to be easy to tell apart.
Can labels built for production
The artwork had to meet FDA labeling requirements and the vendor's print requirements while still carrying the brand.
The same brand in a working online store
The website needed to carry the identity into product pages, Shopify cart and checkout, with separate paths for wholesale inquiries and retail lookup.
The brand, packaging and website
//One set of design decisions, three places
The identity
A wordmark, six logo colorways and one type system.
The packaging
Four print-ready can labels and a variety-pack carton.
The website
A custom website on Shopify cart and checkout.
//Print-ready packaging
We designed the four can labels to meet FDA labeling requirements and worked directly with the brand's vendors to prepare them for production.
//The custom website + Shopify
We built a custom website integrated with Shopify, carrying the brand from product pages through cart and checkout. The build included technical SEO and speed optimization, alongside the wholesale and retail features below.
Direct
Shopify cart and checkout, with a page for each flavor and a variety-pack page. Product copy, imagery and page design carry the same identity as the packaging.
Wholesale
A dedicated portal for distributors and retail buyers to apply for wholesale access.
Retail
A store locator and product imagery prepared for Shopify listings and Amazon.
Bring your brand, packaging and website together.
Tell us what you have and what needs to change. We will recommend the work and agree on the scope with you.
How we did it
The design and production decisions behind the brand.
Compared four type families
We compared four type families against the brief: premium, modern and suited to the packaging. The founder reviewed the options side by side before we chose the final pairing.
Flavor names follow one rule, the flavor plus a clear benefit, so every can says what it is for.
Six palette directions, one chosen
We built six full palette directions, each shown on the can, so the decision was made on shelf presence rather than swatches.
The chosen direction gives every flavor its own color, with matching details connecting the range.
Designed the cans for the press, not the screen
A can label is a production document. We designed all four to meet FDA labeling requirements.
We prepared the files with the brand's production vendor, and the same identity carried into a variety-pack carton and business cards.
Built a custom website connected to Shopify
We connected the custom website to Shopify cart and checkout, with a page for each flavor, a variety-pack page, a wholesale application and a store locator.
The build included technical SEO and speed optimization, supporting pages in the brand's voice, a consent banner and Organization structured data to identify the business to search engines.
Business impact
The brand's identity now carries from the logo system to the can labels, carton and custom Shopify website. Production vendors have the artwork files, and the website carries the same brand through product information, wholesale inquiries and checkout.
That is the value of doing the work together: the packaging and website are built from the same design decisions, rather than being handed off as unrelated projects.
Make the brand work on the packaging and the website.
No cost, no obligation
Get a free marketing plan
Tell us about your business and we will write you a marketing plan for it, free.
We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.
- //Written for your business, not pulled from a template.
- //No cost, no obligation, and no pitch if it is not a fit.
Prefer to talk first? Text or call our founders at (949) 432-6024.
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