All posts
SEO

How to exclude words from a Google search

Put a minus sign in front of the word you want to leave out. Learn the one rule people miss, how to exclude phrases and sites, and other operators.

Jessica Wells·4 min read

How to exclude a word from a Google search: put a minus sign directly in front of the word you want to leave out. That is the whole trick to exclude words from Google search results, and it saves a surprising amount of scrolling.

Google's own example is a search about jaguar speed that should ignore the car:

jaguar speed -car

The one rule people miss

No space between the minus sign and the word. Google's help page makes the same point about operators in general: do not put spaces between the operator and your search term. It gives the example that site:nytimes.com works and site: nytimes.com does not. The same goes for the minus sign: -car works, - car does not.

How to exclude several words

Add a minus sign in front of each word you want gone:

marketing agency -jobs -salary -internship

This is one of the most useful habits for business research. If you are trying to see what customers find when they search for your service, removing job listings and salary pages clears out a lot of noise.

How to exclude a whole phrase

Combine the minus sign with quotation marks:

seo tips -"for beginners"

Quotation marks on their own search for an exact word or phrase, which is another operator Google lists on the same page.

How to exclude a whole website

Pair the minus sign with the site: operator:

best crm for small business -site:reddit.com

That is handy when one site dominates the results and you want to see who else ranks.

Other operators Google documents

Google's help page on refining searches lists a short set of popular operators:

OperatorWhat it doesExample
"quotes"Exact word or phrase"tallest building"
site:Results from one sitesite:youtube.com cat videos
Minus signLeaves a word outjaguar speed -car
before:Updated before a dateastronomy discovery before:2025/11/01
after:Updated after a dateastronomy discoveries after:2026/03/10
filetype:One type of filephotoelectric effect paper filetype:pdf

Google also notes you can combine before: and after: to search within a date range.

If you would rather skip the symbols

Search for anything, click Tools under the search box, then Advanced Search, and fill in the fields. On mobile, the same option sits under Search Tools. The form does the same job as the operators, with labeled boxes for words to include and exclude.

How marketers use exclusions

  • Remove keywords from Google search results you do not care about, like "free," "jobs" or "DIY," to see the commercial results your buyers see.
  • Check your own visibility without your site: search a topic with -site:yourdomain.com to see who else ranks.
  • Study a competitor's coverage: site:competitor.com pricing shows their pages on a topic.

We cover more research uses, and the limits of these tools, in our guide to Google search operators for SEO.

One caution

Operators narrow what you see. They do not change how Google ranks pages for everyone else. Treat what you find as a quick look, and use Search Console for data about your own site.

Quick answers about excluding words

Why did my minus sign not work? The most common reason is a space between the minus sign and the word. Google's rule is no spaces between an operator and the term.

Can I exclude several words at once? Yes. Put a minus sign in front of each one.

Does excluding words change my rankings? No. Operators only change what you see in your own search.

Is there a version without symbols? Yes: Tools, then Advanced Search, which has a field for words you do not want.

Sources

Checked October 3, 2026. Platforms change their guidance. The linked pages are the final word.

One question away

How to exclude a word from a Google search? Ask a founder.

Tell a founder what you are working on. You will get a straight answer on what is worth doing for your business and what to skip, whether or not you hire us.

Not ready? Keep reading

No cost, no obligation

Get a free marketing plan

Tell us about your business and we will write you a marketing plan for it, free.

We have spent years planning and running marketing across healthcare, dental, retail, consumer goods and more.

  • //Written for your business, not pulled from a template.
  • //No cost, no obligation, and no pitch if it is not a fit.

Prefer to talk first? Text or call our founders at (949) 432-6024.

Tell us about your business