//Riverside County, California
How to start and grow a business in Riverside County.
A straight, practical guide to registering your business, getting the right permits, and actually finding customers across Riverside County. Every official link you need is below, plus where to get free help. No fluff, no hard sell.
Starting a business in Riverside County? The official steps and source links are below.
Already operating or launching with budget in place? You can also
Riverside County is home to roughly 2.5 million people and stretches from the Orange County line all the way to the Arizona border, which makes it one of the largest counties in the state. The western end around Riverside, Corona, and Moreno Valley runs on logistics, healthcare, and manufacturing. The southwest around Temecula and Murrieta blends wine country, tourism, and fast-growing suburbs. And the Coachella Valley around Palm Springs runs on hospitality, events, and second homes. Each city sets its own business rules, and that trips up a lot of owners.
This page is the part most marketing sites skip: how to actually open your doors. The county, the state, and your specific city each play a role, and doing the steps in the right order saves you weeks. Below is the full sequence with links straight to the official sources, the trades that need extra permits, and the free local programs that will help you for nothing. The part about getting found by customers comes at the end, once you are legal and open.
//The sequence
How to start a business in Riverside County, step by step.
This is the order that works for most new businesses. Requirements vary by entity, location and industry, so use the city, county and state sources below to confirm what applies to yours.
- 1
Find out who licenses your address
Each of Riverside County's 28 cities licenses the businesses inside it; the county's city list links to all of them. The county itself has no business license program, but anyone conducting business in an unincorporated area must get a Business (Stormwater) Registration under Ordinance 857: $45 the first year and $30 a year after, one per physical location, including mobile businesses and state-licensed contractors. (951) 955-1400. Before any new business opens in an unincorporated area, the county asks you to check zoning with its Planning Department.
- 2
Pick a structure and register the business
Form an LLC or corporation with the California Secretary of State through bizfile Online, or stay a sole proprietor. If you use a name that is not your legal name, file a fictitious business name (DBA) statement with the Riverside County Assessor-County Clerk-Recorder within 40 days of starting business. It costs $66 for the name and first registrant, including one certified copy. State law allows 45 days after filing to publish it, once a week for four weeks, but the county's own page still says 30, so publishing within 30 days satisfies both.
- 3
Get your free EIN and any seller's permit
The IRS says you generally need an EIN to hire employees or to operate a partnership or corporation. It issues the number online, immediately if approved, and never charges for it. If you sell or lease goods that would ordinarily be subject to sales tax, you also need a seller's permit from the CDTFA, which does not charge for it but may ask for a security deposit.
- 4
Get your city business license
This is the step that changes most by city, in price and timing. Temecula charges $39 ($59 for a home occupation) and every license expires January 31. Moreno Valley renewals are also due January 31. The City of Riverside collects its business tax by your first day of business, and Corona requires Community Development approval before you open. The free checklist lists the offices of seven cities, and the city guides below walk through each one.
- 5
Confirm zoning and pull any industry permits
Before you sign a lease, confirm the use is allowed at the address with your city's planning office, or the county Planning Department in unincorporated areas. If you sell or serve food: Every food facility needs a permit from the County of Riverside Department of Environmental Health before it opens, and state law requires plans approved before any new construction or remodeling. Permits do not transfer to a new owner. The City of Temecula lists the county office at 38740 Sky Canyon Dr., Murrieta, (951) 461-0284. For other permits, GO-Biz offers permitting and regulatory help for any size company.
- 6
Report business equipment to the Assessor
If you own more than $100,000 in business personal property, or the Assessor sends you a request, file a property statement: a Notice to File Online is mailed in February, and filing by May 7 avoids penalties. A new business reports its location and mailing address to the Assessor's Business Division: (951) 955-6210.
- 7
Check the $800 California tax rules for your entity
Every California LLC owes the $800 annual tax, even in a year it does no business, until it is cancelled. Corporations owe an $800 minimum franchise tax, but newly incorporated or qualified corporations do not pay it in their first taxable year.
- 8
Use the free help that already exists
The Orange County Inland Empire SBDC offers no-cost help for entrepreneurs across Orange, Riverside and San Bernardino counties. Use it before you pay a consultant.
//Free Riverside County checklist
Take the steps with you.
Get the Riverside County business checklist with the city, county, state and federal source links in one place, including the licensing offices of seven cities and the county's registration for unincorporated areas. We keep the source page dated so you can see when it was last checked.
//City guides
Start-a-business guides for Riverside County cities.
- Riverside
Business tax steps and the county seat's healthcare, education, and logistics economy.
- Moreno Valley
Business license steps and the logistics, distribution, and residential-growth market.
- Corona
Business license steps and the manufacturing, retail, and commuter economy near the OC line.
- Temecula
Business license steps and the wine country, tourism, and affluent-suburb market.
- Murrieta
Business license steps and the fast-growing family, healthcare, and retail market.
- Menifee
Business license steps and a young, fast-growing residential market.
- Palm Springs
Business license steps and the Coachella Valley hospitality, events, and design economy.
//Common questions
Things we get asked first.
Do I need a business license in Riverside County?
It depends on where the business is. Each of the county's 28 cities licenses the businesses inside it. The County of Riverside has no business license program, but a business in an unincorporated area must register for a Business (Stormwater) Registration under Ordinance 857: $45 the first year, then $30 a year. The county and state add registrations on top, such as a DBA or a seller's permit.
Source: County of Riverside, Business (Stormwater) RegistrationHow do I register a business name in Riverside County?
If you use a name that is not your legal name, file a fictitious business name (DBA) statement with the Riverside County Assessor-County Clerk-Recorder within 40 days of starting business. It costs $66 for the name and first registrant, including one certified copy. State law allows 45 days after filing to publish it, once a week for four weeks, but the county's own page still says 30, so publishing within 30 days satisfies both.
Source: Riverside County Assessor-County Clerk-Recorder, Fictitious Business NamesHow do I open a restaurant in Riverside County?
Beyond your city business license, every food facility needs a health permit from the County of Riverside Department of Environmental Health, and state law requires plans approved before any new construction or remodeling. No food facility may open without a valid permit, and permits do not transfer to a new owner, so contact Environmental Health before you build or buy: (951) 461-0284.
Sources: City of Temecula, Business License Contacts; Health and Safety Code 114380 and 114381Do I have to file a business property statement?
If you own more than $100,000 in business personal property, or the Assessor sends you a filing request, yes. A Notice to File Online is mailed in February, and the statement must be filed by May 7 to avoid penalties. Questions: (951) 955-6210.
Source: Riverside County Assessor, Business Personal PropertyWhat is the $800 California tax people forget about?
Every California LLC owes the $800 annual tax, even in a year it does no business, until it is cancelled. Corporations owe an $800 minimum franchise tax, but newly incorporated or qualified corporations do not pay it in their first taxable year.
Source: Franchise Tax Board, Limited liability companyWhere can I get free help starting my business?
The Orange County Inland Empire SBDC offers no-cost help for entrepreneurs across Orange, Riverside and San Bernardino counties. Use it before you pay a consultant.
Source: Orange County Inland Empire SBDC//Already operating?
The marketing question starts after the filing question.
If the business is already open, or the launch is funded, tell our founders what you want to change. We will look at the business before recommending SEO, paid media, the website or anything else.
For operating businesses and funded launches with budget available to act on the plan.
Prefer to read first? Marketing agency serving Riverside
//Bookmark these
Official Riverside County and California resources.
Every link here goes straight to a government or nonprofit source. These are the agencies that actually issue your registrations and permits, so go to them directly rather than a paid middleman.
- County of Riverside: Cities
Links to all 28 cities in Riverside County. Each one licenses the businesses inside it.
- County of Riverside: Business (Stormwater) Registration
The county has no business license, but unincorporated businesses register under Ordinance 857: $45, then $30 a year. (951) 955-1400.
- County of Riverside: Starting a Business
Zoning with the county Planning Department, business names with the County Clerk, and reporting business property to the Assessor.
- Riverside County Assessor-County Clerk-Recorder: Fictitious Business Names
$66 for the name and first registrant, including one certified copy, plus $5 for each additional name or registrant. (951) 486-7000.
- Riverside County Department of Environmental Health: Plan Check
Food facility plan approval and health permits. The City of Temecula lists its office at 38740 Sky Canyon Dr., Murrieta, (951) 461-0284.
- Riverside County Assessor: Business Personal Property
File if you own more than $100,000 in business personal property or get a request. File by May 7 to avoid penalties. (951) 955-6210.
- Orange County Inland Empire SBDC (free advising)
No-cost help for entrepreneurs across Orange, Riverside and San Bernardino counties. (800) 616-7232.
- CA Secretary of State: bizfile Online
Where LLCs and corporations file with the California Secretary of State.
- IRS: Get an EIN
Your federal tax ID. Apply online and, if approved, the number is issued immediately. The IRS never charges a fee for an EIN.
- CDTFA: Seller's permit
Required if you sell or lease goods that would ordinarily be subject to sales tax. The CDTFA does not charge for it, though it may ask for a security deposit.
- Franchise Tax Board: LLC $800 annual tax
Every LLC doing business or organized in California owes the $800 annual tax, even in a year it does no business, until the LLC is cancelled.
- Franchise Tax Board: Corporation minimum tax
Corporations owe an $800 minimum franchise tax, but newly incorporated or qualified corporations do not pay it in their first taxable year.
- GO-Biz: Permit & Regulatory Assistance
The Governor's Office of Business and Economic Development says it will assist any size company with permitting and regulatory questions.
//Our work
View our case studies
Five businesses we have grown, including our own. Every number on these pages is one we can show you.

Method of Beauty
406 newly ranking keywords in three months
Meta clicks cost 60% less than the average advertiser pays.

Technology company
From no website to #1 in ChatGPT, Gemini and Perplexity
In four months, from a brand-new domain and no marketing team.

Body Juice
From farmers' market cart to 600% customer growth
One of our founders' own businesses, built on a founder's budget.
Read the case studyRead the Body Juice case study
Romeé
From a name to a brand, four can labels and a Shopify website
Logo system, four production-ready can labels and a custom website integrated with Shopify.
Read the case studyRead the Romeé case study
Wheelhouse
From page 3 to the top 3 for 300+ keywords
In a category that bans most advertising.
Read the case studyRead the Wheelhouse case study