//Santa Monica · Marketing agency
A marketing agency for Santa Monica businessesthat starts with what is actually broken.
You already have a business. The question is why the marketing is not producing enough of the right customers. We look at how buyers find you, what happens after the click, and what your current reporting can actually prove. Then we tell you what deserves the next dollar.
Work directly with our founders. No account-manager handoff.
Already operating? You are in the right place.
We work best with businesses that have customers, a real offer and a marketing budget set aside. Still forming the company, or looking for no-cost startup help? Use our free Santa Monica startup guide instead. It is the better starting point and it costs nothing.
What changes in Santa Monica.
Santa Monica is one of the most concentrated markets on the Westside. The beach and the Pier pull millions of visitors a year, the Third Street Promenade and Santa Monica Place anchor a walkable retail and dining core, and the stretch of coast that earned the Silicon Beach name put a wave of technology and startup offices in and around the city. Montana Avenue and Main Street each run as their own boutique districts.
For an established business the difficulty is that these audiences barely overlap. A tourist off the Pier, a Promenade shopper, a Montana Avenue regular and a founder at a Silicon Beach office each find you a different way, and a single campaign written for all four usually reaches none of them well. The useful question here is which of those audiences actually pays your bills, then buying only that demand instead of the whole city.
What we would look at first.
- 1Are the right people finding you?Search, maps and paid placement for the terms that carry buying intent, not the ones that only carry volume.
- 2Are you paying for the right demand?Spend against what converts, and an honest look at the demand you are buying that was never going to.
- 3Does the site finish the job?The offer, the proof and the next step, on the page the traffic actually lands on.
- 4Can the owner tell what worked?Calls, forms and bookings traced back far enough to make the next budget decision defensible.
Already have an agency? Good. Bring the report.
We will tell you what looks healthy, what we cannot verify and where we would look first. If the current setup makes sense, we will say that too. You do not have to fire anyone to get a second read.
Work you can check.
These are our clients, not Santa Monica clients. Every number on them is published on the study itself, so you can read the whole engagement rather than a highlight.
What we would most likely run for Santa Monica.
Founders stay.
The people you meet stay on the account. There is no sales handoff and no junior takeover after the contract is signed.
Yours to keep.
Accounts, domains, ad platforms and content are in your name. If we part ways you keep all of it.
Month to month.
No annual lock-in. We would rather keep the work worth renewing than hold you to a term.
//Common questions
What Santa Monica owners ask us first.
Are you actually local to Santa Monica?
No. Mining Wells is based in Irvine and serves Santa Monica businesses from there. We are not going to claim a Westside office we do not have. You work directly with the two founders instead, which is the part that actually affects the work.
Do I need to know which service I need before I call?
No. In a market with this many separate audiences the first real question is who you are actually trying to reach, not which channel to buy. We work that out first and tell you what deserves the next dollar.
What if I already have an agency?
Bring the report. We will tell you what looks healthy, what we cannot verify and where we would look first. If the current setup makes sense, we will say so.
How do you price?
We quote after the diagnosis rather than before it. Month to month, no annual lock-in, and your accounts and domains stay in your name.
Can you guarantee leads or rankings?
No. We will tell you what we expect to move, how long it usually takes and what would tell us early that it is not working. A guarantee would be a sales tactic, not a plan.
Get my free marketing plan.
Tell us about the business and where the marketing is getting stuck. We will write you a plan for it, free, and tell you honestly if we are not the right people to run it.
No cost. No obligation. No pitch if it is not a fit.
Nearby markets we serve
Starting a business instead? Read the free Santa Monica startup guide.