//Bakersfield · Marketing agency
A Bakersfield marketing agency that treats energy and agriculture as B2B, not storefronts.
Kern County runs on energy, agriculture and the logistics that connect them, and most of the buying here happens business to business rather than at a storefront. We start with who makes the purchasing decision and how long that decision usually takes, then agree the scope before any of it starts.
Work directly with our founders. No account-manager handoff.
Already operating? You are in the right place.
We work best with businesses that have customers, a real offer and a marketing budget set aside. Still forming the company, or looking for no-cost startup help? Use our free Bakersfield startup guide instead. It is the better starting point and it costs nothing.
Kern County runs on energy and agriculture. Most of its buying is business to business.
Kern County produces more oil than any other county in California, grows a large share of the state's almonds, citrus and table grapes, and hosts some of the state's biggest wind and solar installations along the Tehachapi Pass. Most of the money moving through that economy changes hands business to business: equipment suppliers, oilfield services, agricultural distributors, and the trades that keep it all running.
A B2B supplier selling into energy or agriculture is working a short list of accounts, where one relationship can matter more than a thousand clicks. A local contractor or service business is fighting for visibility across a spread-out metro instead. We scope the work around which one describes you before we recommend anything.
What we would look at first.
- 1Are the right people finding you?Search, maps and paid placement for the terms that carry buying intent, not the ones that only carry volume.
- 2Are you paying for the right demand?Spend against what converts, and an honest look at the demand you are buying that was never going to.
- 3Does the site finish the job?The offer, the proof and the next step, on the page the traffic actually lands on.
- 4Can the owner tell what worked?Calls, forms and bookings traced back far enough to make the next budget decision defensible.
Already have an agency? Good. Bring the report.
We will tell you what looks healthy, what we cannot verify and where we would look first. If the current setup makes sense, we will say that too. You do not have to fire anyone to get a second read.
Work you can check.
These are our clients, not Bakersfield clients. Every number on them is published on the study itself, so you can read the whole engagement rather than a highlight.
Retail · Consumer goodsFrom farmers' market cart to 600% customer growthOne of our founders' own businesses, built on a founder's budget.Read the study
Retail · Consumer goodsFrom page 3 to the top 3 for 300+ keywordsIn a category that bans most advertising.Read the study
TechnologyFrom no website to #1 in ChatGPT, Gemini and PerplexityIn four months, from a brand-new domain and no marketing team.Read the studyWhat we would most likely run for Bakersfield.
Founders stay.
The people you meet stay on the account. There is no sales handoff and no junior takeover after the contract is signed.
Yours to keep.
Accounts, domains, ad platforms and content are in your name. If we part ways you keep all of it.
Month to month.
No annual lock-in. We would rather keep the work worth renewing than hold you to a term.
//Common questions
What Bakersfield owners ask us first.
Do you work with businesses across the U.S.?
Yes. Mining Wells works with clients nationwide. We are headquartered in Orange County, California, and Jessica and Ben stay directly involved on every account.
Mining Wells official websiteDo you work with oilfield and agricultural suppliers, or only local storefronts?
Both. A large share of Kern County's economy is business to business, and that changes what marketing looks like: fewer, larger accounts instead of a high volume of individual customers. We scope the work around which one describes you.
What does Google say affects local ranking?
Google says local results are mainly based on relevance, distance and prominence. Complete business information, links and reviews can contribute to how Google understands and ranks a local business.
Google Business Profile HelpWhat is Google Ads location targeting?
Location targeting lets an advertiser choose geographic areas where ads may appear. Google notes that location is inferred from multiple signals and is not 100% accurate in every situation.
Google Ads Help, geographic targetingGet my free marketing plan.
Tell us about the business and where the marketing is getting stuck. We will write you a plan for it, free, and tell you honestly if we are not the right people to run it.
No cost. No obligation. No pitch if it is not a fit.
Nearby markets we serve
Starting a business instead? Read the free Bakersfield startup guide.