//San Diego · A Google Ads agency
A Google Ads agency serving San Diegothat starts with what is actually broken.
Google Ads is only worth running if the math works. We start with what a customer is worth to you, because that decides which terms are affordable, how tight the geography needs to be, and whether paid search deserves the next dollar at all.
Work directly with our founders. No account-manager handoff.
Already operating? You are in the right place.
We work best with businesses that have customers, a real offer and a marketing budget set aside. Still forming the company, or looking for no-cost startup help? Use our free San Diego startup guide instead. It is the better starting point and it costs nothing.
What changes in San Diego.
The City of San Diego is really several cities at once. There is the life-sciences and biotech corridor around Torrey Pines and UC San Diego, the defense and Navy economy along the harbor, the tourism engine of Balboa Park, the Zoo, the USS Midway and the beaches, and the dense small-business core of the Gaslamp Quarter, Little Italy and North Park.
For paid search that fragmentation is the whole problem. San Diego is geographically large and the neighborhoods behave like separate markets, so a campaign set to the metro radius spends a meaningful share of its budget reaching people who will never travel to you. Businesses that know which San Diego they serve tend to win on paid. The ones that treat it as one market tend to fund a lot of clicks from the wrong side of the county.
What we would look at first.
- 1Are the right people finding you?Search, maps and paid placement for the terms that carry buying intent, not the ones that only carry volume.
- 2Are you paying for the right demand?Spend against what converts, and an honest look at the demand you are buying that was never going to.
- 3Does the site finish the job?The offer, the proof and the next step, on the page the traffic actually lands on.
- 4Can the owner tell what worked?Calls, forms and bookings traced back far enough to make the next budget decision defensible.
Already have an agency? Good. Bring the report.
We will tell you what looks healthy, what we cannot verify and where we would look first. If the current setup makes sense, we will say that too. You do not have to fire anyone to get a second read.
Work you can check.
These are our clients, not San Diego clients. Every number on them is published on the study itself, so you can read the whole engagement rather than a highlight.
What we would most likely run for San Diego.
Founders stay.
The people you meet stay on the account. There is no sales handoff and no junior takeover after the contract is signed.
Yours to keep.
Accounts, domains, ad platforms and content are in your name. If we part ways you keep all of it.
Month to month.
No annual lock-in. We would rather keep the work worth renewing than hold you to a term.
//Common questions
What San Diego owners ask us first.
Are you actually local to San Diego?
No. Mining Wells is based in Irvine and serves San Diego businesses from there. It is not a long drive, but that does not make us a San Diego firm and we will not list an address we do not hold.
What is the minimum ad budget worth starting with?
It depends on what a customer is worth and how competitive your category is, so we work that out before quoting. If the math says paid search will not pay back yet, we will say so rather than take a management fee to run it anyway.
What if I already run Google Ads?
Bring the account. We will tell you what looks healthy, what we cannot verify and where we would look first. In San Diego the most common finding is a radius set far wider than the distance customers will actually drive.
Who owns the ad account?
You do. It stays in your name, so the campaign history and conversion learning stay with you if we stop working together.
Can you guarantee a cost per lead?
No. We can tell you what your current cost per lead appears to be, what is inflating it and what we would change first. Anyone quoting a guaranteed figure before seeing your account is guessing.
Get my free marketing plan.
Tell us about the business and where the marketing is getting stuck. We will write you a plan for it, free, and tell you honestly if we are not the right people to run it.
No cost. No obligation. No pitch if it is not a fit.
Nearby markets we serve
Starting a business instead? Read the free San Diego startup guide.