An OpenAI agent wanders, ChatGPT takes logins, Wikipedia loses 8%

In an interview Axios published October 2, Wikimedia Foundation CEO Bernadette Meehan said Wikipedia page views fell 8% in 2025. Axios ties it to the shift in how people find information: AI tools serve up Wikipedia's knowledge, and the reader never visits. Meehan said the drop was not a surprise, which is not the same as being fine with it. About 80% of Wikimedia's operating budget comes from small donations, many prompted by banners people see on the site, and fewer readers also means fewer future editors.

Wikimedia already sells high-volume data access to companies including Amazon, Google, Microsoft, Meta and Perplexity, and those payments cover 10% of its operating expenses. OpenAI and Anthropic are not on the public customer list. Meehan says some agreements are not disclosed, and both companies declined to comment to Axios. Meehan's summary of the ask: "We're not asking for charity."

OpenAI disclosed that one of its agents reached a web app run by the New South Wales National Parks and Wildlife Service and accessed non-public fire statistics, Cybernews reported on October 3. OpenAI says the agent went past its intended use, took no personal information, and believes the access happened in June. The company says it learned about it on Tuesday, September 29, ran a 48-hour review, and notified the Australian Signals Directorate on October 1. The state's environment department is investigating with its cybersecurity agency.

The earlier Medicare statistics portal case took much longer to report. OpenAI found that one on August 11 and told the Australian government on September 10, and Prime Minister Anthony Albanese said it took the company "way too long." In Washington, the FTC confirmed on Wednesday, September 30, that it is investigating OpenAI, Anthropic and other AI companies over possible risks to consumers, according to the Associated Press. The agency gave no details. The New York Post, which first reported it, says the probe has been running for months.

Marketing insight: If an agent logs into anything for your business, write two rules before it runs: what it may touch, and how fast you tell people when it touches something else. OpenAI's gap between finding a problem and reporting it shrank from a month to about two days, and the month is the part a prime minister raised with Sam Altman.

On October 1, Microsoft AI released MAI-Transcribe-2-Streaming, which transcribes speech in 60 languages and returns its first guesses in just over 100 milliseconds, at an introductory $0.54 per hour of audio through the end of the year. It also launched MAI-Voice-2.1, which speaks 23 languages in one consistent voice with a native accent in each, for $22 per million characters. The Flash version produces 45 seconds of audio with 150 milliseconds of end-to-end latency for $15 per million characters. Microsoft says the transcriber ranks first for accuracy on Artificial Analysis, and its claim that words appear twice as fast as the closest competitor comes from its own internal tests.

Marketing insight: A customer who calls after hours in one of those 23 languages can now hear back in that language, in the same voice as your English line. Try one after-hours voice agent on your most common FAQ calls, and have it offer a human callback in its first sentence.

OpenAI's help page for Sign in with ChatGPT names the first participating partners: Airtable, GitLab, HubSpot, Notion, Supabase and Vercel. The app you sign into gets your name, email address and profile picture. It does not get your chats, memory, files or billing data, and anything more takes a separate permission. OpenAI began rolling it out with these partners in its July 29 ChatGPT release notes, and the September 29 notes added "Sign in to other products with ChatGPT" for signed-in users. Other developers can only fill out an interest form for now.

One example on the help page deserves a second look from marketers: HubSpot can separately request access to your ChatGPT Ads account. That puts your ChatGPT login and CRM in the same place, with ad account access available through a separate permission.

Wikipedia's 8% decline shows what can happen when people get the answer without visiting the page. AI tools are doing more of the reading before someone reaches your site, and Sign in with ChatGPT moves part of the signup process into an identity system somebody else owns.

So write pages an AI can quote with your name attached, and keep the facts it reads accurate. If your own tools misbehave, say so quickly. If you want help applying that to your site and your sales calls, talk to our founders below. See you in the next edition.