Google Ads now puts your website's deals in your ads. Check yours

Google emailed some advertisers in early October to say it would start finding promotions on their websites and applying them to their campaigns on October 12, 2026. Search Engine Roundtable published the email on October 5, and PPC Land walked through the details the next day. The feature is called automated promotions. It first showed up in Google's help pages in September; October 12 is when Google started opting in the advertisers it emailed.

According to Google's help page on automated promotions, the system highlights deals and offers it finds on your landing pages, such as buy one get one free, and shows them inside your ads. It is part of account level automated assets, the same family of settings that lets Google write extra sitelinks and callouts for you. Google says it links only valid, high quality promotions, but PPC Land notes the email never defines what makes a promotion valid.

Not every account. Google's help page says it applies to Search and Performance Max campaigns that have location assets attached, and it skips any campaign that already has a promotion you added yourself. Location assets are the ones that show your address from your Business Profile next to your ads, so this lands squarely on local businesses: practices, home services, restaurants, shops with a storefront.

If you never set up a promotion asset of your own, Google is now willing to set one up for you. If you did, the campaign is left alone. That's one of the rare times being organized gets you out of a chore instead of into one.

The detail that matters most is the timing. Google's help page says each automated promotion can serve for less than 24 hours before Google checks again that the offer is still visible on your website. If it can still see the deal, the promotion can run again. Google adds that this should change once it can read start and end dates.

In practice, whatever your website says, your ads can now say too. A banner, a coupon box, a line in your footer: if Google can see it, it may show it to people searching for you. That's good news if your site is current. It's a problem if your site still advertises a free consultation you stopped offering in the spring.

• Old offers. Expired deals left on a page can end up in an ad, and the customer who calls about them is now annoyed before the first hello.
• Missing fine print. A promotion asset has very little room. If your offer only applies to new patients, one location or certain services, the ad may not say so.
• Regulated fields. Medical, dental, legal and financial businesses often have rules about how offers are worded. Those rules don't relax because Google picked the words.
• Quiet reporting. Google's email notes that promotions with zero impressions won't show up in your account, so you only see the ones that already ran.

None of this means the feature is bad. A real, current deal in an ad can be a good thing, and plenty of businesses never get around to adding promotions themselves. The issue is control: by default, Google decides which offer to show and when.

Google's help page lays out where to look. The simple version:

• In Google Ads, open Assets and filter the asset type to Promotion. Anything Google created shows Google AI in the Added by column.
• Read every promotion that ran. If one is wrong or out of date, fix the offer on your website first, since that's where Google found it.
• To turn it off, go to Assets, open Account level automated assets, choose Advanced settings, and set Automated promotions to Off. PPC Land says the email names no campaign level switch, so this is account wide.
• If you want promotions in your ads on your terms, add your own promotion asset with a start and end date. Campaigns with a manual promotion are skipped.

Then take ten minutes on your website. Search your own pages for words like off, free, save and special, and delete anything that's no longer true. Your ads will thank you, and so will the person at the front desk.

This is the third AI feature this month that switches itself on for existing ads unless you say otherwise. Meta is adding product browsing to existing ads on October 28, and ChatGPT ads can start rewriting headlines on October 29. Each one may help. Each one also shifts a decision from the business owner to the platform, which is why it pays to open your settings after every announcement.

If you want a second set of eyes on your Google Ads settings and your website's offers, our founders will walk you through it. Talk to them below. See you in the next edition.