//A sample website we built
Most early-stage technology companies do not lose on product. They lose on clarity. We define your ideal customer from real data, build the messaging that earns the next conversation, and position you to show up when buyers ask AI search where to look. SaaS, AI, fintech, health tech.
Ready to grow your business?
//Our founder took a brand-new AI startup to the top 3 of the Google Map Pack in about 4 months, and to #1 across ChatGPT, Perplexity, Gemini, and Claude for its category.
//Sound familiar?
Every business is different. The patterns are not.
Your homepage explains the architecture. It never says who the product is for, so your best-fit buyer cannot tell in ten seconds whether you built it for them.
Your outbound reads like a template because it was written before anyone decided exactly who it was for. The reply rate already told you.
Every page of your site describes the company slightly differently. Your investors have noticed. Your buyers definitely have.
When buyers ask ChatGPT or Perplexity for the best tool in your category, the answer is a list of your competitors. You are not in the conversation yet.
What we do
Fractional Chief Marketing Officer & Head of Growth
For teams that need a senior marketing operator without the cost or commitment of a full-time hire. We step in as your fractional CMO and head of growth: we set the commercial strategy from first principles, decide which experiments to run first, and tune the playbook as the numbers come back. We run in focused sprints, write the plays, and either hand them to your team or execute them with you. Messaging, strategy, ads, SEO, email, and the website, scoped to what your business actually needs. We do not sell a fixed package, because no two companies need the same thing.
Not sure you need a full-time CMO?
That is exactly the point. We scope the work to what your business actually needs, then write the plays, execute them, or both. Let us map it with you.
Growth & GTM
When you need the strategy itself, not the full CMO engagement. We build your go-to-market from first principles: who to win, why they pick you, the experiments to run first, and the playbook to run them. We write the plays in focused sprints and can hand them to your team or run them with you. No investor decks, no canned sales scripts, just a commercial strategy you can act on.
Ads & Leads
Most agencies spend your budget learning what they should have known on day one. In most cases, we do not run a dollar of ads until we know which message converts. Then we go where your buyers actually are: Local Services Ads when you need leads tomorrow, Google Search when intent is high, Meta for scale, LinkedIn to land a specific account. We judge every dollar against booked revenue, not a vanity dashboard.
SEO + GEO/AEO
Your buyers check Google first, and increasingly they ask ChatGPT. We took Wheelhouse from page 3 of Google to top rankings, and a brand-new AI startup to the top three of the Map Pack in about four months. We are also one of the few teams shipping GEO and AEO work, the kind that put that same startup at #1 inside ChatGPT, Perplexity, Gemini, and Claude for its category. The boring work that compounds, plus the new work most agencies have not figured out yet.
See it in action
The Wheelhouse case study walks the climb out of page 3, step by step, no mystery.
Messaging & Conversion
You are probably not losing customers because of your product. You are losing them because the words on your site do not land. We say what you do in the language your buyers already use, write the copy across every page and campaign, then test it against how real people behave. When a headline loses people, we see it and rewrite it. We treat your messaging like a campaign, which is why, in most cases, it keeps converting better over time.
Email & Outreach
Email is the one channel you own: no auction, no algorithm deciding who sees you. We build the flows that turn subscribers and slow leads into customers, write outreach built to earn the reply instead of the spam flag, and set up review systems that put your happiest customers to work. Body Juice ran this playbook with us: 65%+ open rates and a 300% revenue increase. The unglamorous work that quietly compounds, running without you having to chase it.
Websites
A pretty site that does not sell is just an expensive brochure. When you actually need a new one, we build in React, Next.js, or WordPress, whatever serves you best. Editorial-grade design, fast as anything, hosted on Vercel, mobile-first. Built to turn visitors into customers, not to win design awards nobody pays you for.
See it in action
Wheelhouse went from page 3 to the top 3 on Google for over 300 keywords.
//Common questions
Things we get asked first.
Do you only work with health tech?
No. We work with all startups, of all sizes. SaaS, AI, fintech, health tech, dev tools, and B2B platforms more broadly. The fundamentals translate across categories, and we tune the messaging to your buyer.
What stage do you work with?
All stages. Pre-seed, seed, Series A and beyond, and established companies too. We scope the work to where you are, because the plan for your first ten customers looks nothing like the plan for your next thousand.
Why does AI search matter for a startup?
Because buyers have started asking ChatGPT, Perplexity, and Gemini what tool to use, and the answer they get is a shortlist. If you are not on it, you do not exist for that buyer. Most categories still have empty seats in those answers, and the work compounds: the more credible sources cite you, the more the models recommend you. Early movers are very hard to displace.
We do not have a marketing team. Can you be it?
Yes, and that is our most common engagement. We step in as your fractional CMO and head of growth: define who your buyer actually is, set the messaging, run the experiments, and build the playbook your first marketing hire will thank you for. Senior operators only, scoped to your stage, month to month.
How fast will we see signal?
It depends on the channel, and we will not pretend otherwise. Messaging and positioning experiments read out in weeks. SEO and AI search compound over months. In our first month we map the goals and metrics with you, so you always know which signal we are waiting on and when it is fair to judge the work.
//How we work
What you can count on.
Every account gets senior-level judgment, ownership, and oversight.
About Mining Wells
We're on a mission to fix bad marketing.
Maybe:
- You are spending thousands on marketing tools, ads, and your website, with zero revenue increase to show for it.
- Every campaign you have tried gets minimal results.
- You have a great product that nobody seems to find.
- You are getting interest, but it never converts to a sale.
- You have a low retention rate.
- You have been paying a marketing agency for over a year and have not seen results.
You are not alone. Many founders and leaders live with the results of bad marketing without ever finding the reason.
And often that is because it can be many reasons. Sometimes it is the wrong ICP, sometimes the wrong messaging, sometimes the wrong targeting chasing impressions.
We are here to take the hard guesswork out and provide that clarity before it is too late.
At Mining Wells, we help founders and leaders grow their businesses the right way.
Tired of bad marketing?