//San Francisco Bay Area, California
How to start and grow a business in the Bay Area.
A straight, practical guide to registering your business, getting the right permits, and actually finding customers in the Bay Area. Every official link you need is below, organized by county, plus where to get free help. No fluff, no hard sell.
Starting a business in the Bay Area? The official steps and source links are below.
Already operating or launching with budget in place? You can also
The Bay Area is several worlds in one region: the technology and venture economy of San Francisco and Silicon Valley, the enterprise and biotech corridors of the Peninsula, the dense local-business markets of Oakland and the East Bay, and everything in between. What ties them together is intensity. Buyers are sophisticated, competition is fierce, and the cost of a paid click can be brutal, which is exactly why being genuinely findable is worth so much here.
One thing to know up front: the Bay Area is not one jurisdiction. It spans several counties, so the exact office that handles your business name and your health permit depends on which city you are in. This page lays out the full sequence with the right links for San Francisco, Santa Clara, and Alameda counties, then points you to a guide for your specific city. The part about getting found by customers comes at the end.
//The sequence
How to start a business in the Bay Area, step by step.
This is the order that works for most new businesses. Because the region spans counties, a few steps depend on where you are, so use the city, county and state sources below to confirm what applies to yours.
- 1
Pick a structure and register the business
Decide between sole proprietor, LLC, or corporation. LLCs and corporations register with the California Secretary of State through bizfile Online. If you operate under a name that is not your own legal name, file a fictitious business name (DBA) statement with the clerk of the county where the business is based, within 40 days of starting business: $69 in San Francisco, $40 in Santa Clara County (one name, one or two owners) and $40 in Alameda County (one name, one owner). Then publish it, starting within 45 days of filing, once a week for four weeks.
- 2
Get your free EIN and any seller's permit
The IRS says you generally need an EIN to hire employees or to operate a partnership or corporation. It issues the number online, immediately if approved, and never charges for it. If you sell or lease goods that would ordinarily be subject to sales tax, you also need a seller's permit from the CDTFA, which does not charge for it but may ask for a security deposit.
- 3
Get your city business tax or license
This changes by city, and the Bay Area uses different names for it. San Francisco requires Business Registration with the Treasurer & Tax Collector within 30 days of starting. San José and Oakland issue a Business Tax Certificate: San José's tax is due within 90 days of starting, and Oakland's registration fee within 30 days, with a Zoning Clearance first for an Oakland location. Palo Alto requires a Business Registry Certificate within 30 days of opening, and Berkeley licenses every business located or working in the city. In unincorporated Alameda County, the county's business license tax applies instead: $20 plus the $4 state fee, renewed every January 1. Find your city in the guides below for the exact steps.
- 4
Confirm zoning and pull any industry permits
Confirm your location is zoned for your use with the city's planning or zoning office before you sign a lease. Any food business needs a health permit before it opens, and state law requires plans approved before you build or remodel. The agency depends on your city: the San Francisco Department of Public Health (apply at least 1 month before opening), the County of Santa Clara Department of Environmental Health (plans by email only since April 1, 2026) or Alameda County Environmental Health, except in Berkeley, which runs its own program. For other permits, GO-Biz offers permitting and regulatory help for any size company.
- 5
Report business equipment to the Assessor
If your business personal property cost $100,000 or more in total on January 1, or the Assessor asks, file a business property statement with your county Assessor by April 1. Not filed by May 7, a 10% penalty applies. San Francisco also expects a statement from every new business.
- 6
Check the $800 California tax rules for your entity
Every California LLC owes the $800 annual tax, even in a year it does no business, until it is cancelled. Corporations owe an $800 minimum franchise tax, but newly incorporated or qualified corporations do not pay it in their first taxable year.
- 7
Use the free help that already exists
The Norcal SBDC network offers no-fee business advising through its San Francisco, Silicon Valley and East Bay centers. Use it before you pay a consultant.
//Free Bay Area checklist
Take the steps with you.
Get the Bay Area business checklist with the city, county, state and federal source links in one place, with San Francisco, Santa Clara County and Alameda County side by side and the licensing offices of five cities. We keep the source page dated so you can see when it was last checked.
//City guides
Start-a-business guides for Bay Area cities.
- San Francisco
Business Registration steps and the city's tech, finance, and tourism economy.
- San Jose
Business Tax Certificate steps and the heart of Silicon Valley.
- Oakland
Business Tax Certificate steps and the diverse East Bay market.
- Palo Alto
Business Registry Certificate steps and the venture and university economy.
- Berkeley
Business license steps and the university town with its own food program.
//Common questions
Things we get asked first.
Do I need a business license in the Bay Area?
Yes, but the name and office differ by city. San Francisco requires Business Registration with the Treasurer & Tax Collector, San José and Oakland issue a Business Tax Certificate, Palo Alto issues a Business Registry Certificate, and Berkeley issues a business license. In unincorporated Alameda County, the county's business license tax applies. The Santa Clara County Clerk-Recorder issues no business licenses and sends you to your city or town.
Sources: San Francisco Treasurer & Tax Collector; Alameda County Treasurer-Tax Collector; the city pages in each guideWhere do I register a business name in the Bay Area?
If you use a name that is not your legal name, file a fictitious business name (DBA) statement with the clerk of the county where your business is based, within 40 days of starting business: $69 in San Francisco, plus $17 for each extra name or registrant; $40 in Santa Clara County (one name, one or two owners) and $40 in Alameda County (one name, one owner), plus $7 for each extra. Then publish it in a newspaper in that county, starting within 45 days of filing, once a week for four weeks. An LLC or corporation registers its legal name with the California Secretary of State through bizfile Online.
Sources: San Francisco County Clerk; Santa Clara and Alameda County Clerk-RecordersHow do I open a restaurant in the Bay Area?
Beyond your city registration, every food facility needs a health permit before it opens, and state law requires plans approved before you build or remodel. The agency depends on your city: the San Francisco Department of Public Health, the County of Santa Clara Department of Environmental Health (plans by email, reviewed in up to 20 business days) or Alameda County Environmental Health. Berkeley runs its own food program.
Sources: County of Santa Clara Environmental Health; San Francisco Department of Public Health; Alameda County Environmental Health; City of BerkeleyDo I have to file a business property statement?
If your business personal property cost $100,000 or more in total on January 1, or the Assessor asks, yes: it is due April 1, and a statement not filed by May 7 gets a 10% penalty. San Francisco also expects one from every new business. Questions: askBPP@sfgov.org in San Francisco, (510) 272-3836 in Alameda County.
Sources: Revenue and Taxation Code 441; San Francisco and Alameda County AssessorsWhat is the $800 California tax people forget about?
Every California LLC owes the $800 annual tax, even in a year it does no business, until it is cancelled. Corporations owe an $800 minimum franchise tax, but newly incorporated or qualified corporations do not pay it in their first taxable year.
Source: Franchise Tax Board, Limited liability companyWhere can I get free help starting my business?
The Norcal SBDC network offers no-fee business advising through its San Francisco, Silicon Valley and East Bay centers. Use it before you pay a consultant.
Source: Norcal SBDC, Find Your SBDC//Already operating?
The marketing question starts after the filing question.
If the business is already open, or the launch is funded, tell our founders what you want to change. We will look at the business before recommending SEO, paid media, the website or anything else.
For operating businesses and funded launches with budget available to act on the plan.
//Bookmark these
Official Bay Area and California resources, by county.
Every link here goes straight to a government or nonprofit source. These are the agencies that actually issue your registrations and permits, so go to them directly rather than a paid middleman.
- San Francisco Treasurer & Tax Collector: Register a Business
Every business engaging in business in San Francisco registers within 30 days of starting and renews by the last day of February.
- San Francisco County Clerk: Fictitious Business Name
$69 to file, in person or by mail, with your Business Registration Certificate. City Hall, Room 160, (415) 554-4950.
- San Francisco Department of Public Health: Food Health Permit
Apply at least 1 month before you open a restaurant, bar, market or other food business. (415) 252-3800.
- Santa Clara County Clerk-Recorder: Fictitious Business Name
$40 for one name with one or two owners, plus $7 each extra. Online, in person, by mail or by email; up to 5 workdays.
- County of Santa Clara Environmental Health: Plan Review
Food facility plans by email only since April 1, 2026, reviewed in up to 20 business days. (408) 918-3400.
- Alameda County Clerk-Recorder: Fictitious Business Name
$40 for one name and one owner, plus $7 each extra. In person with ID or by mail, 1106 Madison Street, Oakland.
- Alameda County Environmental Health: Food Safety
Permits, plan review and inspections for every retail food facility in the county except in Berkeley.
- City of Berkeley: Food Safety and Inspection Program
Berkeley permits and inspects its own food facilities, separate from Alameda County. (510) 981-5310.
- Alameda County Treasurer-Tax Collector: Business License Tax
For business in unincorporated Alameda County: $20 plus the $4 state fee, renewed every January 1. (510) 670-6400.
- Norcal SBDC: Find Your SBDC (free advising)
No-fee advising through the San Francisco, Silicon Valley and East Bay centers, with each center's address and phone.
- CA Secretary of State: bizfile Online
Where LLCs and corporations file with the California Secretary of State.
- IRS: Get an EIN
Your federal tax ID. Apply online and, if approved, the number is issued immediately. The IRS never charges a fee for an EIN.
- CDTFA: Seller's permit
Required if you sell or lease goods that would ordinarily be subject to sales tax. The CDTFA does not charge for it, though it may ask for a security deposit.
- Franchise Tax Board: LLC $800 annual tax
Every LLC doing business or organized in California owes the $800 annual tax, even in a year it does no business, until the LLC is cancelled.
- Franchise Tax Board: Corporation minimum tax
Corporations owe an $800 minimum franchise tax, but newly incorporated or qualified corporations do not pay it in their first taxable year.
- GO-Biz: Permit & Regulatory Assistance
The Governor's Office of Business and Economic Development says it will assist any size company with permitting and regulatory questions.
//Our work
View our case studies
Five businesses we have grown, including our own. Every number on these pages is one we can show you.

Method of Beauty
From zero to 406 ranking keywords
Meta clicks cost 60% less than the average advertiser pays.

Technology company
From no website to #1 in ChatGPT, Gemini and Perplexity
In four months, from a brand-new domain and no marketing team.

Body Juice
From farmers' market cart to 600% customer growth
One of our founders' own businesses, built on a founder's budget.
Read the case studyRead the Body Juice case study
Romée
From a name to a brand, four can labels and a Shopify website
Logo system, four production-ready can labels and a custom website integrated with Shopify.
Read the case studyRead the Romée case study
Wheelhouse
From page 3 to the top 3 for 300+ keywords
In a category that bans most advertising.
Read the case studyRead the Wheelhouse case study